JRF Facebook Groups, Pages and Causes

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Lisa Colton from Darim Online presents Facebook Groups, Pages and Causes to NY area JRF congregations.

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JRF Facebook Groups, Pages and Causes

  1. 1. Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series
  2. 2. Communication Revolution <ul><li>Social Media is fundamentally changing the way people </li></ul><ul><li>relate to one another, and provides not just new </li></ul><ul><li>opportunities, but new norms for relationship building and </li></ul><ul><li>doing business. </li></ul>Volume Immediacy, medium Volume, Viral, and Personal
  3. 3. Weaving The Community, Distributing Your Message
  4. 4. Facebook Groups and Pages <ul><li>More top-down, org initiated/managed </li></ul><ul><li>Become a “fan” of the page </li></ul><ul><li>Good stats reporting on page activity </li></ul><ul><li>Functions as a profile for an org rather than a person </li></ul><ul><li>Actions appear as a news feed </li></ul><ul><li>Searchable outside of Facebook </li></ul><ul><li>Bottom-up, often lay organized </li></ul><ul><li>Become a “member” of the group </li></ul><ul><li>Admin can send msgs to members of the group (up to 1200) </li></ul><ul><li>Gathering place for people with similar interests </li></ul><ul><li>More privacy control (private, approve members, remove member) </li></ul>PAGES GROUPS
  5. 5. Groups <ul><li>Info/description </li></ul><ul><li>Members </li></ul><ul><li>Discussion board </li></ul><ul><li>Events </li></ul><ul><li>Wall </li></ul><ul><li>Photos/Video </li></ul>
  6. 6. Keddem Cong <ul><li>Multiple volunteer admins and officers </li></ul><ul><li>Educating about events, opportunities, culture </li></ul>
  7. 7. West End Synagogue (TN) <ul><li>Private group - must request to join </li></ul><ul><li>How does this feel? </li></ul><ul><li>What are the goals of creating a private group? </li></ul>
  8. 8. Pages <ul><li>Wall </li></ul><ul><li>Fans </li></ul><ul><li>Events </li></ul>
  9. 9. Kulanu, Inc Page <ul><li>Others can write </li></ul><ul><li>Photo Albums </li></ul>
  10. 10. RCBE Page Promoting Events
  11. 11. Creating a Group 1. Bottom of your screen 2. Create a New Group 3. Complete the Info 4. Add content! Invite people! Add admins (officers) if you want.
  12. 12. Creating a Page <ul><li>Bottom of your screen </li></ul><ul><li>“ Create New Page” </li></ul><ul><li>Select category and name. </li></ul>4. Edit page, add details & applications 5. Publish the page
  13. 13. Multi-Faceted Approach: Temple Sinai, Oakland Multiple Groups Fan Page As central Destination
  14. 14. Entry Point into the Congregation <ul><li>Events </li></ul><ul><li>Specific groups to </li></ul><ul><li>build brand, allow </li></ul><ul><li>low barrier to entry, </li></ul><ul><li>build community </li></ul>
  15. 15. Causes <ul><li>27 million users </li></ul><ul><li>Create general or specific causes </li></ul><ul><li>Processed through NetworkForGood </li></ul><ul><li>Instant online donations </li></ul><ul><li>Urgency helps </li></ul><ul><li>Birthday feature </li></ul>
  16. 16. Causes <ul><li>Recruit joiners and donors </li></ul><ul><li>Add a badge to your own profile </li></ul><ul><li>Birthday feature </li></ul>
  17. 17. Q/A and Discussion <ul><li>Your experiences </li></ul><ul><li>Successes? </li></ul><ul><li>Frustrations? </li></ul><ul><li>Questions? </li></ul>

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