week 1 assignment

1. PERSONAL BRAND EXPLORATION
Daniel Smith
Project & Portfolio I: Week 1
September 1st, 2023

2. Hello, my name is Daniel Smith. I was born in
Westmoreland Jamaica and migrated to America
with my mother in 2005. From there I spent the
next ten years of my life in Boston
Massachusetts moving from home to home with
my mother little brother and 3 sisters until I
reached the 6th grade. Growing up I learned 3
key principals, the
fi
rst is as a man I only have
my name and my word so I must respect them
both. The second is to treat others how you with
to be treated , and the third and
fi
nal lesson is
knowledge is power so never be afraid of being
taught.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Design
• Marketing
• Development
BRAND ARCHETYPE - Since my
Brand Archetype is the Sage Brand
Archetype, its only natural for me to
want to learn my position to the best
of my ability so I can help my peers
and the company grow.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Alyssa Chitwood M.S.
Outreach Plan:
• Practice required skill set for position.
• Send an extensive email informing on who and I and
the position I am interested in.
• Contact one year prior before graduation
PROFILE
PICTURE Executive Recruiter at
Ascendo Resources
Brian Clark
Outreach Plan:
• Practice CRM and Data Management
• Send a formal email on LinkedIn with application
• Email 6 Months prior to graduation
PROFILE
PICTURE
Senior Director at Clark Davis
John Dvorak Outreach Plan:
• Practice skill requirements for position such as Java,
Design Patterns, etc.
• Send a formal email on linkedIn with application
• Inquire about the position one year before my
graduation
PROFILE
PICTURE
Senior Technical recruiter at
judge Group

5. GOALS
Short Term: First I would like to acquire a well paying
remote job in the tech industry while using my veteran
bene
fi
ts to acquire properties to grow additional
streams of income.
Mid Term: Then I would like to start buying different
franchises to create additional streams of income while
learning to invest.
Long Term:Invest in land to start building my future
home while repeating the process

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data mining software
SOFT
HARD
Novice / Adept / Expert
Desktop communications software Novice / Adept / Expert
Creativity Novice / Adept / Expert
Project management Novice / Adept / Expert
Document management software
SOFT
HARD
Novice / Adept / Expert
Data mining software Novice / Adept / Expert
Deductive problem solving Novice / Adept / Expert
Time management Novice / Adept / Expert

7. I Promise to help all struggling businesses
and aspiring in
fl
uencers to build their online
brand
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• United States Navy, “software updates”
on jets (FA-18)
Education:
• Title of Certi
fi
cation Course Completed,
Organization Name
• Title of Degree Program, B.S., Full Sail University (Exp. YEAR)
Awards:
• Received my name on a jet after
becoming a certi
fi
ed plane captain.

9. COMPETITION
Marilyn Geneveo
Industry Experience:
• More than 17 years in software
development
Education:
• Adamson University
Leadership Experience:
• Sr. .Net Developer/Lead Developer
• Sr. Application Engineer
Skills and Pro
fi
ciencies:
• Java script - 3 endorsements
• .Net - 4 endorsements
• SQL - 20 endorsements
Daniel Smith
Overall Online Presence:
• 500 + connections
• banner isn’t customized
• professional headshot
• Moderately detailed pro
fi
le
• Custom LinkedIn link
• No sociaal media links
• Average, 73 out of 100
HEADSHOT
Industry Experience:
• No industry experience
Education:
• Full sail university
Leadership Experience:
• NightShift Supervisor in Military
•
Skills and Pro
fi
ciencies:
Overall Online Presence:
• Poor
• 10 out of 100
• Ef
fi
cient in Group
• Critical Thinker

10. COMPETITION
Roma Kuchukov
Noteworthy Experience:
• Digital Marketing student
YOUR NAME
Industry Experience:
• N/A
Education:
• Full sail University
Skills and Pro
fi
ciencies:
• Time Management
Overall Online Presence:
• Poor
• 10 out of 100
Industry Experience:
• N/A
Education:
• Full sail University
Leadership Experience:
• NightShift Supervisor in Military
•
Skills and Pro
fi
ciencies:
• Ef
fi
cient in Group
• Critical Thinker
Overall Online Presence:
• Poor
• 10 out of 100

11. BRAND POSITION
If you’re looking for fast and ef
fi
ecent with family
friendly service then I’m you’re go to. All
requirements will be taken care of so you’ll have
one less chip on your shoulder cause that’s what
family here for.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Arti
fi
cial Intelligence Innovation Summits on AI, Chat GPT
and Bard
‣ Thursday, sept 14, 2:00pm EDT LinkedIn
• How to Use AI in Digital Marketing Strategy
‣ Thursday, Sept 7, 1:00pm EDT LinkedIn
• Digital Marketing MBA
‣ Saturday, Sept 9, 1:30am EDT LinkedIn
Digital Marketing
• Primary Content: Motivational Content, Financial Content
• Primary Tools: Instagram, TikTok, Twitter
• Website: By sharing my digital portfolio on various platforms
in hopes to spread awareness about my services
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Moving forward I would be looking for a mentor who is
very self motivated and tech savvy. I will need to
dedicate at least 3 years to better my skills.I will
Complete all initiatives before the year 2029 is over.
Formal Education
• Digital Marketing Bachelor’s Degree at Full sail
University
Technical Skills
• JavaScript - javascript.com, 2024
• Web Development - general assembly, 2027
• SQL - w3schools.com, 2024
Soft Skills
• Problem solving
• Creativity
• Teamwork

14. YOUR NAME
You know many businesses usually have the same
when they
fi
rst start? And thats marketing, thats where I come in
and rebuild or build them a website if needed, I handle their social media as
well for optimal results. Marketing has saved many from bankruptcy and
thrive, I wanna help you do the same.
“
Picture of You
Goes Here

15. REFERENCES
The Solutions People Network (2023) (TSPN)
https://www.linkedin.com/events/7029930418099404800/
comments/
Score Mentors (2023)How to Use AI in your Digital Marketing
Strategys
https://www.linkedin.com/events/7101938886754398209/
AIC Campus (2023) Digital Marketing MBA - Free Webinar
https://www.linkedin.com/events/7100035118953611264/
John Dvorak (2023) LinkedIn Pro
fi
le
https://www.linkedin.com/in/johntdvorak/
Alyssa Chitwood M.S. (2023) LinkedIn Pro
fi
le
https://www.linkedin.com/in/alyssa-chitwood-m-s-4b1a391ba/
Brian Clark (2023) linkedIn Pro
fi
le https://www.linkedin.com/in/
brian-clark-5389933/
Marilyn Geneveo (2023) LinkedIn Pro
fi
le
https://www.linkedin.com/in/marilyngeneveo/