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PERSONAL BRAND EXPLORATION
Austin Givan
Project & Portfolio I: Week 1
September 28, 2022
IDENTITY
Good afternoon, my name is Austin Givan. I am from
a small town in east Texas with a population of 998. I
have always pushed myself to be the best at what I am
doing. Helping people has always been my goal, from
coaching cheer and gymnastics to teaching welding or
privates in the military. Which is why when it comes to
content creation I always give my customers the best
product they could want.
Potential Job Titles:
•Content Strategist
•Content Manager
•Content Creator
BRAND ARCHETYPE - Think of
me as the Guy Next Door. I want
you to feel understood, included,
and I want us to trust each other.
My advantages to offer you are to
continue with Realism, Empathy,
and a strong lack of pretense.
Content Creation/Management for ESports/Sports Market
Profession
Content Teams w/ Gaming Companies
TARGET AUDIENCE
Andrea Madrid
Outreach Plan:
• I plan to follow and hopefully connect to Andrea through
LinkedIn
• I plan to make contact with Andrea through LinkedIn. I
plan to share all contact details with Andrea so there are
ample ways fro us to communicate.
• I plan to monitor the application and communicate every
other day in order to maintain a stable communication
line.
https://www.linkedin.com/in/andrea-madrid-31b541177/
PROFILE
PICTURE
Recruiter at Electronic Arts
Ennissa Martin
Outreach Plan:
• I want to show my creativeness with posts on LinkedIn and
follow and connect with Ennissa through LinkedIn
• I would like to begin reaching out to Ennissa through the
messaging system on LinkedIn
• I plan to monitor my application and communicate with
Ennissa regularly to stay in touch with the hiring process. No
longer than a month should this be held up
https://www.linkedin.com/in/ennissa-martin/
PROFILE
PICTURE Creative Recruiter at
Activision Blizzard
Alex Gombos
Outreach Plan:
• Currently following Alex on LinkedIn and hope to
connect with Alex
• Through the secure messaging system I plan to inquire
about a position within the company
• Regular follow-ups on the position I inquire about
lasting no more than a a month
https://www.linkedin.com/in/alexgombos/
Talent Acquisition Manager
at Playstation Studios
GOALS
Short Term: (Immediately After Graduation, YEAR)
•Begin Masters Program for Sports Admin, Have a Portfolio,
and Image established. As well as an updated resume.
‣Continue to work on my Portfolio until graduation, this
will not only help with my next Portfolio Classes. This
will help me to better understand how to keep it
updated as well as allowing me to improve my Personal
Image.
Mid Term: (YEAR)
•Begin career on a content team with a Sports Company or
Sports Sponsor Company
‣I want to have an updated resume as well as projects
to offer as reference to my content creation.
Long Term: (YEAR)
•Have an established career with RedBull as a Content
Manager
‣A career at RedBull as a Content Manager would be
the ideal job that I desire. This will allow me to take
care of my family while also living my dream.
SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Data Collection
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Critical Thinking
LeaderShip Novice / Adept / Expert
Degree in Social Media/Marketing
SOFT
HARD
Novice / Adept / Expert
Strong storytelling/copywriting/copy
editing skills
Novice / Adept / Expert
Timeline Management Novice / Adept / Expert
Detail Oriented Novice / Adept / Expert
Novice / Adept / Expert
https://www.teamworkonline.com/football-jobs/dallascowboys/dallas-cowboys-29704/social-media-marketing-manager-2021282
I want to be able to deliver the best content
possible for companies like Electronic Arts
by utilizing excellent writing, and delivering
strategic media.
PROMISE
CREDENTIALS
Work Experience:
•Worked as a Corporate Trainer for On
The Border Mexican Grill & Cantina
•Coached Cheer and Gymnastics
•U.S. Army 13FP2L7
•Content Streamer/Video Creator
Education:
•Military
•Some College B.S. Sports Marketing & Media
Leadership Roles:
•Cheer Captain Tyler Junior College
•Squad/Platoon Sergeant
COMPETITION
James Huckabee
Industry Experience:
• Apple Support Rep
• Adidas retail
Education:
• Currently still at Full Sail University
Leadership Experience:
• CEO @ SiengStock- Part time
Skills and Pro
fi
ciencies:
• Digital Marketing
• Data Analytics
• Research
Austin Givan
Overall Online Presence:
• 500+ Connections, Banner Image is of Full Sail,
Headshot taken against brick wall, N/A on social
medias
• Grade: Above Average
HEADSHOT HEADSHOT
Industry Experience:
• Creating content for 2 Years for
personal. Creating on Instagram,
YouTube, Twitch, Facebook, and
TikTok
Education:
• Military
• Currently in school
Leadership Experience:
• Sergeant in the Army for multiple platoons of Lower
Enlisted of at least 6 SM’s
• Captain of Cheer team at Tyler Junior College
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud - Full Sail University
• Supervisory Skills - U.S. Army
• Data Collection - U.S. Army
Overall Online Presence:
• 6 current connections, Banner image of at home work
desk, Custom Headshot made through Photoshop,
Pro
fi
le used Resume to update, active on all social
media, no custom URL
• Grade: Average
https://www.linkedin.com/in/austin-givan-131803237/
https://www.linkedin.com/in/james-huckabee-3768a8140/
COMPETITION
David Duffey
Leadership Experience:
• Asst. Manager - 3yrs 3months
• Service Manager- 3yrs 4months
Austin Givan
HEADSHOT
Industry Experience:
• Asst. Manager- Hardin Retail
• Service Manager- Lowes
Education:
• Currently a student at Full Sail University
• Isothermal Community College
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud
• Microsoft Of
fi
ce
• Keynote
Overall Online Presence:
• 91 Connections, Banner image artistically painted
alley way, Headshot is sel
fi
e, N/A on social medias
• Grade: Average
https://www.linkedin.com/in/guffey-david/
Industry Experience:
• Creating content for 2 Years for
personal. Creating on Instagram,
YouTube, Twitch, Facebook, and
TikTok
Education:
• Military
• Currently in school at Full Sail University
Leadership Experience:
• Sergeant in the Army for multiple platoons of Lower
Enlisted of at least 6 SM’s
• Captain of Cheer team at Tyler Junior College
Skills and Pro
fi
ciencies:
• Adobe Creative Cloud - Full Sail University
• Supervisory Skills - U.S. Army
• Data Collection - U.S. Army
Overall Online Presence:
• 6 current connections, Banner image of at home work
desk, Custom Headshot made through Photoshop,
Pro
fi
le used Resume to update, active on all social
media, no custom URL
• Grade: Average
https://www.linkedin.com/in/austin-givan-131803237/
BRAND POSITION
Years of experience as a corporate trainer, gymnastics
and cheer coach, and a military leader, who is a
pro
fi
cient content streamer, video creator, and skilled in
the use of all social media platforms, Adobe Creative
Cloud, and data collection, while pursuing a Bachelor of
Science in Sports Marketing. I can deliver the best
product required to support the E-Sports industry.
“TW1G”
NETWORKING &
MARKETING
Industry Events & Organizations
•Full Sail University Alumni
‣ 2024
•Activision, Red Bull, EA Sports after graduation
‣ June 2024
Digital Marketing
•Primary Content: Video/Image Marketing
•Primary Tools: No Social Media is safe from the content I
wish to create. Twitter, Instagram, Facebook, TikTok,
Rumble, YouTube, Twitch, etc.
•Website: I plan to use the website through marketing ads
and to continue creating and publishing content.
PROFESSIONAL
DEVELOPMENT
Mentor
• I want a mentor who has been in the
fi
eld and knows
how it works/
fl
ows. I plan to retrieve a mentor before
graduation
Formal Education
• B.S. Sports Marketing and Media
Technical Skills
• 4+ years of experience developing and publishing
unique contentSpeci
fi
c task to address a technical
skill gap - Electronic Arts
• BA/BS degree, preferably in Journalism,
Communications or related
fi
eld with emphasis on digital
publishing - Electronic Arts
https://www.linkedin.com/jobs/view/3213586232
Soft Skills
• You’re a leader, but you also know there is no “I” in
team
• quick-thinking
• content-creating rockstar
Austin Givan
Are you looking for a driven, well organized,
sometimes whacky, creator with ample experience
working in chaotic environments, with timelines to be met? Well these are
just a few of the things I can offer to you all, I have experience working
individually, but most of my experience has involved teamwork allowing
me to
fi
ll the role of a leader.
“
REFERENCES
Alex Gombos LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/alexgombos/
Andrea Madrid LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/andrea-madrid-31b541177/
Austin Givan LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/austin-givan-131803237/
Brand Archetype on KayePutnam September 2022. Retrieved
at https://www.kayeputnam.com/brand-archetype-
everyman/
Content Manager Jobs in Austin, TX posted on LinkedIn.
Retrieved at https://www.linkedin.com/jobs/search/?
currentJobId=3213586232&distance=25&geoId=10447286
5&keywords=content%20manager
Digital Content Manger Job Listing, Fox Television Studios,
September 2022. Retrieved from https://www.linkedin.com/
jobs/view/3213586232
Ennissa Martin LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/ennissa-martin/
Hard Skills vs. Soft Skills: De
fi
nitions and Lists of Examples by.
Aaron Case, CPRW, Posted, May 15, 2022. https://
resumegenius.com/blog/resume-help/hard-skills-vs-soft-skills?
utm_source=google&utm_medium=cpc&utm_term=&utm_cam
paign=11128721026&utm_adgroup_id=108314698039&utm
_content=464730100924&utm_device=c&gclid=CjwKCAjwp
9qZBhBkEiwAsYFsb-
fDdpclsRDxq6XGtYDKIzIB6xaJTF0NkWQQDB37k4Jp1dUCT
CXjvBoCLYgQAvD_BwE
Lynne Elysee LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/lynn-varytza-elysee-353024226/
Nicholas Pirtle LinkedIn Pro
fi
le. Retrieved from https://
www.linkedin.com/in/nicolas-pirtle-408a88239/
Social Media Manager Job Listing, Dallas Cowboys,

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Austin Givan Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Austin Givan Project & Portfolio I: Week 1 September 28, 2022
  • 2. IDENTITY Good afternoon, my name is Austin Givan. I am from a small town in east Texas with a population of 998. I have always pushed myself to be the best at what I am doing. Helping people has always been my goal, from coaching cheer and gymnastics to teaching welding or privates in the military. Which is why when it comes to content creation I always give my customers the best product they could want.
  • 3. Potential Job Titles: •Content Strategist •Content Manager •Content Creator BRAND ARCHETYPE - Think of me as the Guy Next Door. I want you to feel understood, included, and I want us to trust each other. My advantages to offer you are to continue with Realism, Empathy, and a strong lack of pretense. Content Creation/Management for ESports/Sports Market Profession
  • 4. Content Teams w/ Gaming Companies TARGET AUDIENCE Andrea Madrid Outreach Plan: • I plan to follow and hopefully connect to Andrea through LinkedIn • I plan to make contact with Andrea through LinkedIn. I plan to share all contact details with Andrea so there are ample ways fro us to communicate. • I plan to monitor the application and communicate every other day in order to maintain a stable communication line. https://www.linkedin.com/in/andrea-madrid-31b541177/ PROFILE PICTURE Recruiter at Electronic Arts Ennissa Martin Outreach Plan: • I want to show my creativeness with posts on LinkedIn and follow and connect with Ennissa through LinkedIn • I would like to begin reaching out to Ennissa through the messaging system on LinkedIn • I plan to monitor my application and communicate with Ennissa regularly to stay in touch with the hiring process. No longer than a month should this be held up https://www.linkedin.com/in/ennissa-martin/ PROFILE PICTURE Creative Recruiter at Activision Blizzard Alex Gombos Outreach Plan: • Currently following Alex on LinkedIn and hope to connect with Alex • Through the secure messaging system I plan to inquire about a position within the company • Regular follow-ups on the position I inquire about lasting no more than a a month https://www.linkedin.com/in/alexgombos/ Talent Acquisition Manager at Playstation Studios
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) •Begin Masters Program for Sports Admin, Have a Portfolio, and Image established. As well as an updated resume. ‣Continue to work on my Portfolio until graduation, this will not only help with my next Portfolio Classes. This will help me to better understand how to keep it updated as well as allowing me to improve my Personal Image. Mid Term: (YEAR) •Begin career on a content team with a Sports Company or Sports Sponsor Company ‣I want to have an updated resume as well as projects to offer as reference to my content creation. Long Term: (YEAR) •Have an established career with RedBull as a Content Manager ‣A career at RedBull as a Content Manager would be the ideal job that I desire. This will allow me to take care of my family while also living my dream.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Data Collection SOFT HARD Novice / Adept / Expert Adobe Creative Cloud Novice / Adept / Expert Critical Thinking LeaderShip Novice / Adept / Expert Degree in Social Media/Marketing SOFT HARD Novice / Adept / Expert Strong storytelling/copywriting/copy editing skills Novice / Adept / Expert Timeline Management Novice / Adept / Expert Detail Oriented Novice / Adept / Expert Novice / Adept / Expert https://www.teamworkonline.com/football-jobs/dallascowboys/dallas-cowboys-29704/social-media-marketing-manager-2021282
  • 7. I want to be able to deliver the best content possible for companies like Electronic Arts by utilizing excellent writing, and delivering strategic media. PROMISE
  • 8. CREDENTIALS Work Experience: •Worked as a Corporate Trainer for On The Border Mexican Grill & Cantina •Coached Cheer and Gymnastics •U.S. Army 13FP2L7 •Content Streamer/Video Creator Education: •Military •Some College B.S. Sports Marketing & Media Leadership Roles: •Cheer Captain Tyler Junior College •Squad/Platoon Sergeant
  • 9. COMPETITION James Huckabee Industry Experience: • Apple Support Rep • Adidas retail Education: • Currently still at Full Sail University Leadership Experience: • CEO @ SiengStock- Part time Skills and Pro fi ciencies: • Digital Marketing • Data Analytics • Research Austin Givan Overall Online Presence: • 500+ Connections, Banner Image is of Full Sail, Headshot taken against brick wall, N/A on social medias • Grade: Above Average HEADSHOT HEADSHOT Industry Experience: • Creating content for 2 Years for personal. Creating on Instagram, YouTube, Twitch, Facebook, and TikTok Education: • Military • Currently in school Leadership Experience: • Sergeant in the Army for multiple platoons of Lower Enlisted of at least 6 SM’s • Captain of Cheer team at Tyler Junior College Skills and Pro fi ciencies: • Adobe Creative Cloud - Full Sail University • Supervisory Skills - U.S. Army • Data Collection - U.S. Army Overall Online Presence: • 6 current connections, Banner image of at home work desk, Custom Headshot made through Photoshop, Pro fi le used Resume to update, active on all social media, no custom URL • Grade: Average https://www.linkedin.com/in/austin-givan-131803237/ https://www.linkedin.com/in/james-huckabee-3768a8140/
  • 10. COMPETITION David Duffey Leadership Experience: • Asst. Manager - 3yrs 3months • Service Manager- 3yrs 4months Austin Givan HEADSHOT Industry Experience: • Asst. Manager- Hardin Retail • Service Manager- Lowes Education: • Currently a student at Full Sail University • Isothermal Community College Skills and Pro fi ciencies: • Adobe Creative Cloud • Microsoft Of fi ce • Keynote Overall Online Presence: • 91 Connections, Banner image artistically painted alley way, Headshot is sel fi e, N/A on social medias • Grade: Average https://www.linkedin.com/in/guffey-david/ Industry Experience: • Creating content for 2 Years for personal. Creating on Instagram, YouTube, Twitch, Facebook, and TikTok Education: • Military • Currently in school at Full Sail University Leadership Experience: • Sergeant in the Army for multiple platoons of Lower Enlisted of at least 6 SM’s • Captain of Cheer team at Tyler Junior College Skills and Pro fi ciencies: • Adobe Creative Cloud - Full Sail University • Supervisory Skills - U.S. Army • Data Collection - U.S. Army Overall Online Presence: • 6 current connections, Banner image of at home work desk, Custom Headshot made through Photoshop, Pro fi le used Resume to update, active on all social media, no custom URL • Grade: Average https://www.linkedin.com/in/austin-givan-131803237/
  • 11. BRAND POSITION Years of experience as a corporate trainer, gymnastics and cheer coach, and a military leader, who is a pro fi cient content streamer, video creator, and skilled in the use of all social media platforms, Adobe Creative Cloud, and data collection, while pursuing a Bachelor of Science in Sports Marketing. I can deliver the best product required to support the E-Sports industry. “TW1G”
  • 12. NETWORKING & MARKETING Industry Events & Organizations •Full Sail University Alumni ‣ 2024 •Activision, Red Bull, EA Sports after graduation ‣ June 2024 Digital Marketing •Primary Content: Video/Image Marketing •Primary Tools: No Social Media is safe from the content I wish to create. Twitter, Instagram, Facebook, TikTok, Rumble, YouTube, Twitch, etc. •Website: I plan to use the website through marketing ads and to continue creating and publishing content.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want a mentor who has been in the fi eld and knows how it works/ fl ows. I plan to retrieve a mentor before graduation Formal Education • B.S. Sports Marketing and Media Technical Skills • 4+ years of experience developing and publishing unique contentSpeci fi c task to address a technical skill gap - Electronic Arts • BA/BS degree, preferably in Journalism, Communications or related fi eld with emphasis on digital publishing - Electronic Arts https://www.linkedin.com/jobs/view/3213586232 Soft Skills • You’re a leader, but you also know there is no “I” in team • quick-thinking • content-creating rockstar
  • 14. Austin Givan Are you looking for a driven, well organized, sometimes whacky, creator with ample experience working in chaotic environments, with timelines to be met? Well these are just a few of the things I can offer to you all, I have experience working individually, but most of my experience has involved teamwork allowing me to fi ll the role of a leader. “
  • 15. REFERENCES Alex Gombos LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/alexgombos/ Andrea Madrid LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/andrea-madrid-31b541177/ Austin Givan LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/austin-givan-131803237/ Brand Archetype on KayePutnam September 2022. Retrieved at https://www.kayeputnam.com/brand-archetype- everyman/ Content Manager Jobs in Austin, TX posted on LinkedIn. Retrieved at https://www.linkedin.com/jobs/search/? currentJobId=3213586232&distance=25&geoId=10447286 5&keywords=content%20manager Digital Content Manger Job Listing, Fox Television Studios, September 2022. Retrieved from https://www.linkedin.com/ jobs/view/3213586232 Ennissa Martin LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/ennissa-martin/ Hard Skills vs. Soft Skills: De fi nitions and Lists of Examples by. Aaron Case, CPRW, Posted, May 15, 2022. https:// resumegenius.com/blog/resume-help/hard-skills-vs-soft-skills? utm_source=google&utm_medium=cpc&utm_term=&utm_cam paign=11128721026&utm_adgroup_id=108314698039&utm _content=464730100924&utm_device=c&gclid=CjwKCAjwp 9qZBhBkEiwAsYFsb- fDdpclsRDxq6XGtYDKIzIB6xaJTF0NkWQQDB37k4Jp1dUCT CXjvBoCLYgQAvD_BwE Lynne Elysee LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/lynn-varytza-elysee-353024226/ Nicholas Pirtle LinkedIn Pro fi le. Retrieved from https:// www.linkedin.com/in/nicolas-pirtle-408a88239/ Social Media Manager Job Listing, Dallas Cowboys,