MIL - Power of Media

1. Power of Media and Information
Literacy

2. Power of Media and Information
According to Kenna Lizaso there are three powers of
the media and information: influence, distribution of
information, and avail names. “The Power of Media and
Information, and the Responsibility of the Users”
(Mesolis 2017)

3. INFLUENCE
Media and information influence the way people look at the
world. The word influence means to affect or change how
someone or something develops, behaves, or thinks.
“It influence the readers deeply especially female teenagers due
to the fashion that trends now a days .These magazines have a
big impact on society.

4. Distribution of Information
 Media can bring the newest information from the whole world. With the
use of different media platforms, it simply means that media has a power
to give information and provide an easy means of communication
especially in long distance were people will able to contact quickly to each
other. (Corpuz 2017)
 There are seven media platforms being used today are the following,
Social Networking , Microblogging, Blogging, Photo Sharing, Video
sharing, Crowd Sourcing, Tools for Managing Multiple Social Media
Platforms (Del Valle Institutes of Learning, n. d.)

5. A. Social Networking
Definitions: Using websites and applications to communicate
informally with others, find people, and share similar interests.
It Allows users to directly connect with one another through
groups, networks, and location
Examples: Facebook and LinkedIn

6. B. Microblogging
 Definition: Posting of very short entries or updates on a social networking
site
 • Allows users to subscribe to other users' content, send direct messages,
and reply publicly
 • Allows users to create and share hashtags to share content about related
subjects
 Examples: Twitter and Tumblr

7. 3. Additional tool for managing
microblogging: TweetDeck
• Tweetdeck downloadable desktop application made
exclusively for Twitter, allows for the organization of
tweets through "customizable columns, multiple
accounts toggling, scheduling, and automatically
refreshing

8. C. Blogging (Using Publishing Websites)
1. Definition: Recording opinions, stories, articles,
and links to other websites on a personal website
Examples: Wordpress and Blogger

9. D. Photo Sharing
Definition: Publishing a user's digital photos, enabling
the user to share photos with others either publicly or
privately
Examples: Instagram, Flickr, Snapchat and Pinterest

10. E. Video Sharing
1. Definition: Publishing a user's digital photos, enabling the
user to share photos with others either publicly or privately
• Allows users to embed media in a blog or Facebook post, or
link media to a tweet
Examples: YouTube, Vimeo, and Periscope

11. F. Crowdsourcing
1. Definition: Obtaining needed services, ideas, or
content by soliciting contributions from a large group
of people, particularly those from the online
community
2. Examples: Ushahidi, Inc.

12. G. Tools for Managing Multiple Social Media
Platforms
1. Definition: An aggregator is a tool that can be
used to "aggregate social media site feeds in one
spot, allowing users to search by keywords."31
2. Examples: Hootsuite

13. Avail Names
Since the meaning of the word avail refers to advantage toward
attainment of a goal or purpose (Merriam-Webster.com
Dictionary, s.v. “avail,” accessed June 16, 2020,
https://www.merriam-webster.com/dictionary/avail. Using
media and Information as a means of promotion and
advertisement.

14. Opportunities, Challenges of Media and
Information
a. Opportunities – a set of situations that makes it possible to
do something. These are positive effects brought by media
b. Challenges– Test, problem, trial. These are risks or negative
effects by media.
c. Power - Media has the power to influence the behavior of the
people. The power to manipulate them in order to believe on
the information they insinuate. It also has the power to
disseminate information that the people need.

15. Economic
 As stated by Media Development investment Fund (2019) media improves the
efficiency of the economy by providing actors more and better information with
which make decisions and improving the stability of economy.
 A free and independent press can provide information and monitoring to the
economic policy development process leading to more effective economic
policies.
 It can also reduce political risk and increase good governance—conditions that
are important for robust economic development.
 Economic actors need accurate and timely information to allocate resources
efficiently. Investors and other groups increasing value and demand a
governance-monitoring role from media

16. Social
In order for development to be just and sustainable, citizens
must productively participate in the decisions that shape their
lives. “Participation requires an informed citizenry. A free and
independent media supply timely and relevant information to
citizens allowing them to change their own behavior and to
demand higher social standards for society” (Media
Development Investment Fund, 2019).

17. Education
We are seeing education institutions adapting these
developments into their systems and relying on group
resources and mechanisms to improve the student life. “The use
of social media in education provides students with the ability
to get more useful information, to connect with learning groups
and other educational systems that make education
convenient”. (Diamini, n.d,)

18. Politics
In political system, the media perform a number of functions
important to the democratic process. “The media reports the
news, serves as an intermediary between the government and
the people, helps determine which issues should be discussed,
and keeps people actively involved in society and politics.
Voters and politicians alike must pay attention to the media”
(Chaudhary,2017)

19. Challenges of Media and Information

20. 1. Illegal Content
 - It’s any type of content that could be damaging to young people. It
includes sexually explicit content, illegal images of child sexual abuse,
content which promote crime and violence. If you encounter or become a
victim of this actions, you can report this incident to PNP Anti Cybercrime
Group. In response to this international priority, the PNP is strengthening
its children protection program by establishing a special taskforce “Angel
Net” purposely to address Internet or technology-related child abuse and
exploitation.

21. 2. Cybercrime
 -The use of a computer as an instrument to further illegal ends Or a crime
that involves the Internet, a computer system or a computer technology.
“Everything from stolen money, theft of personal and financial data, loss of
productivity and the damage and destruction of critical corporate or
individual data is categorized as cybercrime”. (Johnson, 2019). We can
protect ourselves from being victimized by 1. Use tight security measure
such as using strong and two factor authentication, 2. Update your
operating systems 3. Be cautious when opening emails from financial
institutions 4. Always use secure Wi-Fi to access accounts.

22. 3. Copyright Infringement
 - is the use or production of copyright-protected material without the permission of the
copyright holder. Copyright infringement means that the rights afforded to the copyright
holder, such as the exclusive use of a work for a set period of time, are being breached by
a third party.
 There are safety measures to avoid copy infringement as mention by
 (“How to avoid Copyright infringement”, 2019)
 a. Assumes there’s always a copyright
 b. Read and research before using an IP that is not yours
 c. Understand the nuances of Fair Use
 d. Source materials from the Public Domain
 e. Create your own or pay someone for the original work.

23. 4. Identity Theft -
 It is the deliberate use of someone else's identity, usually as a method to
gain a financial advantage or obtain credit and other benefits in the other
person's name, and perhaps to the other person's disadvantage or loss.
The PNP-ACG (2016) suggests the following safety measure to avoid
identity theft.
 a. Do not surf the web while accessing online banking accounts. Ensure
that only your online banking site is open.
 b. Do not engage in sensitive transactions online.
 c. Monitor online account activities.

24. 5. Phishing
 - an attempt to trick someone into giving information over the internet or
by email that would allow someone else to take money from them, for
example by taking money out of their bank account. ( Definition taken
from Cambridge Dictionary via
https://dictionary.cambridge.org/us/dictionary/english/phishing.)
 Matabuena (2016) has mentioned the different ways how to spot and
 avoid Phishing. “Here are the different ways fraudsters could try to fish
your personal information directly from you.

25.  a. Check the URL of the website. Make sure that nothing else comes before the hostname other
than https:// and the padlock icon. Double check to see that spellings of the website or company
name are accurate, too.
 b. Phishing happens through mobile, too. Fraudsters posing as bank officials ask for important
information such as passwords and account numbers through phone calls and texts. For safety and
security purposes, know that banks won’t call or text you and ask for your personal or banking
information such as username, password or one time PINs. No matter how pushy, threatening, or
urgent they sound, refuse and stand your ground.
 c. In this day and age, phishing happens on social media, too, through private or direct messages.
Much like the emails, texts, and calls, these messages are meant to sound authentic so that you will
be convinced to share your personal details. Don’t be vulnerable. Learn how to spot signs of
phishing across different platforms. Report any suspicious messages you receive so you and your
bank can work hand-in-hand to ensure your account’s safety.” (How to spot and avoid Phishing,
2018)

26. 6. Human trafficking
- The trade of humans for the purpose of forced labor, sexual
slavery or commercial sexual exploitation for the trafficker or
others. Human Trafficking is the trade in people especially,
women and children, and does not necessarily involve the
movement of the person from one place to another.

27.  In a report of CNN-Philippines (Philippines Fight against Trafficking, 2016) mentioned measures
and procedures in order to prevent Human Trafficking in our country. The report recommended the
following:
 a. The government to scale up its anti-trafficking efforts:
 b. Increase the availability of shelter and protection resources that address the specific needs of
trafficking victims
 c. Develop and implement programs aimed at reducing the demand for commercial sex acts
 d. Increase efforts to identify labor trafficking victims, especially children subjected to forced labor.
This includes training for department of labor and employment inspectors on proactive
identification mechanisms.
 e. Increase efforts to investigate, prosecute, and convict labor traffickers who exploit victims within
the country

28.  f. Increase efforts to investigate and prosecute government officials for trafficking and
trafficking-related offenses
 g. Expand efforts to ensure victim-friendly criminal justice proceedings for victim
witnesses, particularly child victims, to prevent re-traumatization from multiple interviews
and protracted shelter stays throughout the duration of court cases.
 h. Widely implement the continuous trial mechanism pilot program to increase the speed
of trafficking prosecutions
 i. Expand prevention efforts against the recruitment and use of child soldiers and
vigorously investigate any such allegations and hold accountable those who are involved
 j. Broaden trainings for front-line officers on appropriate methods to assist children
apprehended from armed groups

29. Activity
 Using a separate sheet of paper, write an essay
focusing on one of the following topics: Choose one
topic only.
A. The Influence of Media on Violence
B. Effects of Media on Socio-Economic Dimensions
C. Role of Media in Crime Prevention