Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Analysing questionnaire
1. From this, we
can see that we
had 27 female
responses and
16 male
responses. This
means my total
number of
responses is 42.
This is a perfect
amount of
feedback for
Tinika and I, as
we needed the
right amount for
the information
to be valid.
Moreover, we
got quite an
even number
of boys and
girls which
allows us to
analyse the
data without
having too
much bias.
2. Most of the people
who filled out this
survey are between
the ages of 0-17 and
18-24. This is the
perfect age bracket for
us to have the most
results for. This is due
to the fact that our
target audience is
aimed at males and
females aged between
15-24. This allows us
to collect a lot of data.
In addition, the
people in the age
bracket of 0-17
were not younger
than 15. I
guaranteed this by
asked people above
the age of 15 to
complete my
survey. Moreover, I
got year 12 students
(16-17) to complete
this survey, this
meant that lots of
people in that age
bracket were those
2 ages.
3. We have learnt from this
question that not many
people go to the cinema
very often anymore with
most of our responses
being “a few times a year”.
This now means that Tinika
and I are going to have to
create something that is so
appealing and eye catching
to create enigma codes
and convince the audience
to watch our film. This will
help us appeal to a mass
audience.
One thing that is good to
see, is that only one
person selected “never”
going to the cinema. This
means that the tradition of
going to the cinema hasn’t
completely died out with
all the new technology
available and still gives
Tinika and I, a chance to
create a turn over and to
appeal to an audience.
4. As you can see from the
results of my
questionnaire, most
people go to the cinema
with their friends. This
is perfect for our genre
of film. This is due to
the fact that this genre
would be completely
inappropriate for
people below the age of
15. As 30/42 people
said they go with their
friends, the results look
in favour of the genre
we would like to do.
Moreover, as every body who
answered this questionnaire
were over the age of 15, it
allows us to see who our
target audience is. As you can
see, most people selected
going to the cinema with
their friends. This means we
are appealing to more people
of a similar age to the
participants that answered
our questionnaire.
5. As you can see
from this
analysis of the
questionnaire,
the participants
favourite genre
of film was an
action film. This
is perfect for
Tinika and I, as it
will draw in a
mass audience.
The percentage
of participants
who selected
action as their
favourite was
61.9%. This
means over half
of our
participants love
action films.
As Tinika and I weren’t initially working
together, I did not include the genre of
thriller on my questionnaire. I think I
may do another questionnaire and print
it off to collect the results from my
peers to get a good idea of how much
my target audience enjoys
action/thriller films.
6. As you can see
from the results
of the
questionnaire,
only 3
participants out
of 42 selected
action as their
least favourite
film. This is really
good news for
Tinika and I
because it allows
us to appeal to a
mass audience
quite easily. The
least favourite is
a western film
with 16 votes.
This still is not
too bad, but our
film genre is
nothing like a
western, so it
benefits us again.
As Tinika and I did not work together
when I made this questionnaire, the genre
of thriller is not on the questionnaire. The
good news is that no participants that
selected other listed thriller as their least
favourite. This means we have a good
chance at appealing to a mass audience. I
might make another questionnaire and
print it out to pass to my peers. This would
include the hybrid of action/thriller. This
would properly test how popular the
genre is.
7. As you can see, the
most popular film
genre that people have
seen in the cinema is
action. This is amazing
news for Tinika and I.
This allows us to make
a film trailer that
appeals to a mass
audience. From these
results, 29 out of 42
participants seeing an
action film in the
cinema in the last 6
months, it allows us to
feel confident in
appealing to a mass
audience quite easily.
As Tinika and I weren’t initially working
together, I did not include the genre of
thriller on my questionnaire. I think I
may do another questionnaire and print
it off to collect the results from my
peers to get a good idea of how much
my target audience enjoys
action/thriller films. This would allow us
to see if thriller films are as popular to
go and see at the cinema
8. The results from this question are unanimous.
Everybody who answered this questionnaire thought
that trailers were beneficial to make the audience see
the film at the cinema.
This means that Tinika and I need to make our trailer appealing to our target
audience. We should follow the codes and conventions of the genre of film that
we are choosing. We also should include a lot of enigma codes. Enigma codes
are effectively questions that an audience member has after watching a trailer.
This allows our audience to be enticed and leaves them wanting answers to
those questions.
9. This question has a very mixed result, but I think that is very
helpful to see and understand.
21 participants
selected the
option of cliff
hangers. I think
this is due to the
fact it leaves the
audience with
enigma codes
and entices them
to watch the
film. This then
links in with the
option of
suspense. This
has 20
participants
selecting this
option. This
means is due to
enigma codes
again.
One thing which I clearly forgot was the option of a
story line. This surprised me that 7 out of 8
responses involved an answer about story line. This
is clearly a key feature as the option was not even
there and 8 participants thought of this feature.
As all the
features of
the trailer
were selected
as engaging,
Tinika and I
will need to
work hard to
include most
of those. As a
lot of them
apply to our
genre, it will
be easier to
complete
anyway. The
one we won’t
be able to
complete is
famous
celebrities,
but that is for
obvious
reasons.