2. What is your gender?
§‘1’ refers to Female, and as the pie chart shows, this was the most prominent gender in our
results. Implying that the questionnaire is biased towards females, with a 62% proportion in
comparison to the male’s 38%. This may result in a slight siding with more feminine aspects in
the documentary, perhaps such as color scheme, and maybe that the documentary topic is
more interesting to females.
Gender?
1 2
3. How old are you?
§There’s a relatively even distribution around the ages, and as our target audience is aged
approximately between 19 and 30, this is helpful knowing that the documentary topic
appealed to them, especially with only 5 answering ‘Other’. However, there’s a 35%
prominence for the age range ’26-29’, suggesting that this selection of people ought to be our
primary - most prominent - target audience and so their answers to the following questions
would be significant.
Age?
18-21 22-25 26-29 30-33 Other
4. How much have you spent on your
obsession?
§This question allows us to have an insight into the mind of those with obsessions, as well as
providing us with primary statistics to use in the scripting of our voice over for the
documentary. The option with the majority – 38% - of answers is £20 or less, which allows us to
see the usual severity of an obsession with those who answered – mostly female, 26-29 year
olds. This also, however, indicates that they may not be familiar with severe obsessions and so
it would likely benefit the documentary to have a professional speak about it.
How much?
£20 or les s £21 - £50 £51 - £100 Other
5. What channel do you watch most
regularly?
§This allows us a deeper understanding of what channels our target audience watch, and so can
then assist us in choosing a scheduling slot that’s appropriate. From the pie chart, you can see
ITV1 is the most watched channel, with 42%, and in second place is Channel 4 with 27%. This
implies that our target audience would be slightly more educated – which was our initial aim.
Channel?
BBC 1 BBC 2 ITV 1 Channel 4 Channel 5
6. What color scheme do you prefer?
§The aforementioned female bias may have some effect on the universal reliability of this
question, however this question allows us to choose a color scheme which will appeal to our
audience and therefore maintain a large number of views if we were to choose hammocking
for our scheduling. The most commonly chosen collection of colors was Purples/Greens/Black,
with 27% suggesting darker colors would be preferred for the topic choice.
Colour Scheme?
Red/whi te/blue Black/yel low/whi te
Pink/green/black Orange/whi te/purple
Purple/green/black Other
7. How negatively do you think obsessions
are portrayed in the media? (On a scale
of 1-10) §This question was a scale with a slider from 1 to 10, 1 being negative and 10 being positive. The
average choice is 3.89 and so rounded up is 4 suggesting that the public believe that obsessions
are portrayed negatively. This forebodes a possible opportunity to portray them in quite a
positive way in order to fill a niche in the market, so to speak.
8. Have you ever had an obsession?
This question is self-explanatory, this data will allow us to have primary statistics in our
documentary and leads on from the previous question to an extent, because the majority –
56% - answered yes and so it implies that obsessions are common occurrences. So the negative
perception of the media is affecting a majority of people.
Ever Had?
Yes No
9. Name one of your obsession (if
applicable)
§This question was a typebox open question, allowing the audience complete freedom. In total,
there were 15 different answers, ‘N/A’ was one of the 15 answers given and was given 4 times
– the most repeated of all of them – suggesting that although 56% of the public have
obsessions, they’re embarrassed to say and so links in with the media’s portrayal question;
allowing us to dictate the style/tone of the documentary accordingly.
10. Do you have a current obsession?
§This will, again, provide us with statistics to use within the documentary as part of our primary
research. 54% of the audience answered no to having a current obsession, which suggests that
because it was mostly filled in by those between the age of 26-29, that obsessions are mainly
had by younger people.
Current?
Yes No
11. Would you prefer a male or female
voice over for a documentary?
60% of the sample chose a male voice over rather than a female, and this could be due to it
being the common convention rather than having a female; male voice overs often sound more
serious and so this would suggest that the audience are looking for a serious voice over – no
jokes, etc.
Voice over
Male Female
12. What time do you normally watch
TV?
§This question is essential to assist us with the scheduling – as we’re aiming for hammocking – in
connection with the channel question. This would suggest that we should time it for around 8-
9pm, perhaps due to our target audience all being in work, or further education.
Time?
7pm-8pm 8.01pm-9pm 9.01pm-10pm 10+
13. Do you like fast pace editing?
The majority – 58% - of the audience answered yes, which perhaps links into their age. Fast
editing will attract their eye when the documentary is hammocked between two other popular
shows.
Fast pace?
Yes No
14. What kind of music do you listen to?
§In this question, the two dominating options is Rock and Pop, both with 6 votes. This would
suggest that we should use music from these two genres in order to pull the attention of the
target audience, as they would’ve been working/in some form of education and so would be
relaxing – music that they enjoy would assist in that and maintain their attention on the
documentary.
15. How long has your longest obsession
lasted?
This question allows us to understand the extent of our audience’s obsession, and also gives us
even more primary research to take statistics from. 40% of our audience answered that their
obsession lasted more than 3 months, which shows a severity that the question on how much
they had spent did not.
How long?
0-1 Months 2-3 Months Other
16. Would you be interested in Obsessive
Compulsive Disorder to be featured in the
documentary? §The majority – 56% - of our audience answered yes to this, which would indicate that the
audience is looking for us to feature severe obsessions perhaps due to their own – shown
through the amount they spend on their own – being relatively toned down. This now tells us
that we need to bring the professional aspect of obsessions into this, to meet our audience’s
needs.
OCD
Yes Neutral No
17. Would you want us to interview a
professional?
This question obviously links into the analysis of the last question, as 60% of our audience
answered yes, telling us to interview a therapist or psychotherapist in order to bring our
audience’s views in by appealing to what they’re looking for in a documentary. Due to us
targeting slightly more educated people, this would therefore appeal to them and speak to
them in a more scientific way which is appropriate for the audience.
Interview?
Yes No
18. Do you consider ‘fandoms’ to be an
obsession?
§This question allows us to research their desired content, and so therefore fit what they’re
looking for. Fandoms are considered slightly teenage, and so the reaction of 52% saying no is
expected but allows us to confidently cross the content off of our list knowing it does not fit
our target audience nor would they enjoy it.
Fandoms
Yes No
19. Do you consider obsessions to be a
mental illness?
This links into the question about interviewing the professional, as we now know that they do
want a professional to be interviewed and so this answer of 48% being neutral suggests that
they aren’t sure and so need a professional to teach them about it – due to being more
educated, they’d therefore want a trained professional rather than an amateur.
Mental?
Yes Neutral No
20. Would you want us to focus on any
particular obsession? + What
§oThibs qusesetions iss in itwoo npar?ts, a and b, as the first part asks whether there’s any particular focus
they’d like, which 56% answered no to, suggesting that there’s a lack of understanding about
obsession and so they had no knowledge to offer – hence why we’ll interview a professional, to
give them bonafide knowledge. This then links to what obsession, obviously followed by the
part b, which although was mostly replied to with N/A, the second most common obsession to
focus on was OCD which links back to the question on OCD.
Focus?
Yes No
21. Do you prefer documentaries to have
statistics in them?
§This is another question focusing on the content of the documentary, this makes it clear to us –
with a 46% majority votes – that statistics would be favoured in it, which clearly links to the
educated nature of the audience; they’re educated and so would require data to back up the
points that we make, otherwise they likely wouldn’t be interested in the documentary.
Focus?
Yes No
