2. A private company is a company from ether TV radio etc.is a company that is owned privately
and not paid by the public and not organized by the government . This allows it to be able to
not be as restricted with the things that get aired .But they may sell shears of there company out
to other company's . Some privet ownership in the media industry are the ITV. Some of the
disadvantages of Privet ownership is that they have don’t have much leeway about the things
that can be aired . Some of the disadvantages are that they can get support from
advertisement .
Types of ownership: private ownership
3. Public service is for example a TV channel that is owned by the government to browedcast and
they are funded by the people not by advertisement . A public service company is the BBC .
Some advantages of public service they are funded by the government so they have a large
budget . A disadvantage is they will need to make a station for everyone since every body is
paying for it .
Types of ownership: public service
4. Types of ownership: independent
Independent ownership are company's that are owned by them self's these are usually smaller
business but that is not always the case . An example of this is Sony is a independent TV
production companies they make shows such as Goglebox
5. A conglomerate is when two company's from different business combine to make company .
Some company's that have done this are Universal studio .An advantage of this is that it can stop
a business from going bust . A disadvantage is that it may increase the cost for the business .
Types of ownership: conglomerate
6. A horizontal integration is when companies of the same type of industry join together to make
multiple stages of the production of a product . Some advantages of this is that the organization
of the company easier to manage . Some disadvantages of this is that it can give a group of
people too much responsibility.
Types of Companies:
Horizontal Integration
7. This is when a companies of different industries come together to make one company that has
multiple industries for example Warner Brothers make films and distributes them as well .
Some advantages is that a company can have a broader range of income . Some
disadvantages is that the differences between the two industries for example make the film
is very different to distributing it .
Types of Companies:
Vertical Integration
8. Cross media convergence when a company works with different platforms in the media
industry .for example Warner Brothers works with films as well as branching out to make
games , animated films and music . An advantage of this is that thy have more sores of
income , a disadvantage being they will not be able to connatural on a signal industry .
Cross Media convergence
9. Synergy is merchandise that will be sold along side the product for example T shirts . An
advantage is that they will give a profit to clothing companies and the people who make the
product .
Synergy
10. ITV belongs to the TV industry It is a public service that used to be independent but changed company
that produces TV shows
ITV is owned by ITV plc , STV Group plc and UTV media plc they do not own any other companies
ITV has used vertical integration by splitting its network up into ITV1, ITV2, ITV3 and ITV news .
There competitors are other TV companies such as the BBC and Channel 4 . This is because if people are
watching other TV networks their channel will lose some of its profits , also the higher the views the
more money they will get .
To stop illegal download they make it easier for there viewers to watch there product on demand legal
on their website
There audience is varied is all people who own free view TV but the different channels of ITV are aimed
at different audiences for example ITV2 is aimed at people aged 16 to 26 who are working class . The
views of the main channel ITV1 changes depending on the day and time . For example ITV1 has
43,243 people who watch the channel at 9:30 pm. There main audience is working class mixed
gender with people from mixed ages .
In 2013 ITV got rebranded which had been done in order to make ITV1 to be called just ITV
Although the channel has not got much controversies , but a some of there shows have for example the
Xfactor has gained a lot of controversies from the judges cheating and multiple voting scandals to
having voice manipulation technology being used in the auditions.
ITV
