2. Define the following and give an example of a company
that does this eg Apple for vertical integration:
(This is part 1 of your “ownership of the media sector”
power point. Add these two power points together then
add it to your blog - after completing this try and add
more of these technical terms and definition to your case
study - this will gain you merits and distinctions)
Also you should realistically be doing a full page of
writing AND DON’T CUT AND PASTE OFF WIKIPEDIA
DELETE THIS BIT WHEN YOUR DONE
3. Private Ownership such as, MTV and Sky Sports own their own channel, this
means that they don’t rely on the public or another company to work with.
The advantages to this is that they can put whatever they want on TV and
they gain all the profits with out sharing. The disadvantages are that if the
company makes no profits, it will be the one company in debt. This can be a
very large problem when being a private owner.
TYPES OF OWNERSHIP: PRIVATE OWNERSHIP
4. Public Service is the opposite to private ownership. Public service such as,
the BBC, work with another company, in this case, the public. The public pay
for the BBC to keep going through Tax. The advantages are that there are no
adverts and there are many channels that suit different demographics
which means there is something for everyone. The disadvantages are that
the public could stop paying for the BBC to air.
TYPES OF OWNERSHIP: PUBLIC SERVICE
5. Multinational means that a company such as Sky or Virgin, serve more than
one nation. Virgin, for example, are in England and America. This is a good
idea because they can serve a wider audience and this way they can make
more money, also, meaning they will be more well known. The down falls are
that if the company struggles, it will be known by more than one nation,
leaving them with a bad name and with no profits.
TYPES OF OWNERSHIP: MULTINATIONAL
7. Describe it and give an example
What are the advantages and disadvantages of this type of ownership
TYPES OF OWNERSHIP: CONGLOMERATE
8. Horizontal companies such as, Simon Cowell, he works along with ITV.
Describe it and give an example
What are the advantages and disadvantages of this type of Company
TYPES OF COMPANIES:
HORIZONTAL INTEGRATION
9. Companies such as Apple are a Vertical company. They are a company that
work on their own and produce more than one kind of product. Someone
could have an AppleMac, IPod, IPhone and an IPad. This is an advantage
because the company don’t have to share the profits. Also, they have
control in what is sold and what they make. The disadvantage is that if the
company stops making money, they won’t be able to share their debt.
TYPES OF COMPANIES:
VERTICAL INTEGRATION
10. What is it, who does and what are the advantages
CROSS MEDIA DIVERGENCE
11. Synergy is when a company promotes and sales a product. For example, the
Spider man films have brought out games and toys to constantly advertise
the film and the characters. This has found to help film sales. The
advantages are that the film is constantly advertised and will hopefully
increases film sales. People such as, Walt Disney was the founder of this in
the 1930’s, he let adverts use Mickey Mouse and use him in products too.
SYNERGY
12. If looking at the film industry compare the American and UK industry.
Explain what types of companies they are (horizontal or vertical) Explain
the benefits / weaknesses of this
If looking at the music industry look at companies from the “big three” to
an independent as well as subsidiaries.
Look at who is involved and how it is structured
This site might help… http://
www.planetoftunes.com/industry/industry_structure.htm
Aim to do 500 words
DESCRIBE THE STRUCTURE AND OF
OWNERSHIP OF EITHER THE FILM INDUSTRY
OR MUSIC INDUSTRY
