The document discusses different types of media ownership including private, public service, independent, conglomerate, horizontal integration, and vertical integration. It provides ITV and the BBC as examples. ITV is a privately owned company in the UK television industry, while the BBC is a public service broadcaster funded by license fees. The BBC has expanded through both horizontal and vertical integration to include multiple TV and radio channels.

1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
your name here

2. A private company is a company from ether TV radio etc.is a company that is owned privately
and not paid by the public and not organized by the government . This allows it to be able to
not be as restricted with the things that get aired show the shows can be more varied than it
would be if the channel is not privacy owned .But they may sell shears of there company out to
other company's . Some privet ownership in the media industry are the ITV and channel 4. Some
of the disadvantages of Privet ownership is that they have don’t have much leeway about the
things that can be aired .They are eligible so they can get support from advertisement this
allows tem to make a profit which would not be allowed if they were a public service channel
.Although there has been some conterverces that private ownership company's tends to put the
profit for the company above that of the public .
Types of ownership: private ownership

3. Public service is for example a TV channel that is owned by the government to browedcast and
they are funded by the people not by advertisement . A public service company is the BBC .
Some advantages of public service they are funded by the public from the TV license that comes
out of the weekly tax this means that they have a large budget for their channel . A
disadvantage is they will need to make a station for everyone since every body is paying for it .
Types of ownership: public service

4. Types of ownership: independent
Independent ownership are company's that are owned by them self's these are usually smaller
business but that is not always the case . An example of this is Sony is a independent TV
production companies they make shows such as Goglebox . Also there are a lot of independent
record company's for example Truck Records or Factory Records. One of the main advantages
for an independent record company is that they are able to make a profit from all 3 factors
production ,disteurbutionm and consumption .One of the disadvantages is that an independent
record company will not get much of a budget to make the songs to start of with until the band
or artist gets popular .

5. A conglomerate is when two or more company's from different business combine to make
company . Some company's that have done this are Universal studio .An advantage of this is
that it can stop a business from going bust as well as branching out the company into different
industry's which will expand their income . A disadvantage is that it may increase the cost for
the business since it will have more funds to manage . Also it may cause the company to give
themselves too much to handle because it will up scale the business . An example of
conglomerate is channel 4 they have their original channel 4 then they have 4 films and 4music .
Types of ownership: conglomerate

6. A horizontal integration is when companies of the same type of industry join together to make
multiple stages of the production of a product . Some advantages of this is that the organization
of the company easier to manage, The company will join up into one larger company . Also have
a larger production line since there will be more people in the company to speed up the
production . Some disadvantages of this is that it can give a group of people too much
responsibility which can lead to company being disorganized .Also if there is no strategy behind
the horizontal integration then the company will only lose money from the integration .
Types of Companies:
Horizontal Integration

7. This is when a companies of different industries come together to make one company that has
multiple industries to make a profit from production , distribution and consumption for
example Warner Brothers make films and distributes them as well . Some advantages is that
a company can have a broader range of income also it will give a better form of coordination
between the three types production , distribution and consumption . Some disadvantages is
that the differences between the industries for example make the film is very different to
distributing it .It will also have a higher cost to run the business as a whole . The main issue
that vertical integration will face if one of the production , distribution and consumption
dose a bad job then it will bring down the rest of the groups which will make the company
lose money
Types of Companies:
Vertical Integration

8. Cross media convergence when a company works with different platforms in the media industry
for example working with TV , Film and radio .for example Warner Brothers works with films
as well as branching out to make games , animated films and music. Another example is
Britons Got Talent this has both the TV and the music industry overlap in one show the same
thing is done in most adverts it has the music industry because of the songs that are on the
advert and the TV because its and advert but it can also be related to film if the advert is a
film trailer . An advantage of this is that thy have more sores of income , a disadvantage is
that if there is music they will need to pay for the music .
Cross Media convergence

9. Synergy is merchandise that will be sold along side the product for example T shirts .They do this
in order to expand the income of a creation type of product . For example if there is a band
or artist they will make a T-shirt which can be sold to their fans this will both ingress the
income of the band or artist and promote them to the people who see them wearing it . An
advantage is that they will give a profit to clothing companies and the people who make the
product .
Synergy

10. ITV belongs to the TV industry It is a public service that used to be independent but changed company
that produces TV shows
ITV is owned by ITV plc , STV Group plc and UTV media plc they do not own any other companies
ITV has used vertical integration by splitting its network up into ITV1, ITV2, ITV3 and ITV news .
There competitors are other TV companies such as the BBC and Channel 4 . This is because if people are
watching other TV networks their channel will lose some of its profits , also the higher the views the
more money they will get .
To stop illegal download they make it easier for there viewers to watch there product on demand legal
on their website
There audience is varied is all people who own free view TV but the different channels of ITV are aimed
at different audiences for example ITV2 is aimed at people aged 16 to 26 who are working class . The
views of the main channel ITV1 changes depending on the day and time . For example ITV1 has
43,243 people who watch the channel at 9:30 pm. There main audience is working class mixed
gender with people from mixed ages .
In 2013 ITV got rebranded which had been done in order to make ITV1 to be called just ITV
Although the channel has not got much controversies , but a some of there shows have for example the
Xfactor has gained a lot of controversies from the judges cheating and multiple voting scandals to
having voice manipulation technology being used in the auditions.
ITV

11. ∗ BBC is the British Broadcast Corporation it is a public
service which is owned by the British government
.The BBC is mainly broadcast from London but now it
has expanded so there are points of broadcast all
over Britton including media city in Salford and
Bristle. Because it is a public service broadcast it gets
its founding from the public which they get from the
TV licence which is gathered annually by the
government . There was also an integration with the
BBC radio show in 1932
BBC ownership

12. ∗ BBC has been trough multiple changes through out the
age . For example the BBC has been through both
vertical and horizontal integration. With horizontal
integration they have joined their TV channels up so they
to not just have one TV channel they have multiple
channels which are each different , for example there are
the original channel BBC 1 and they also have a news
channel BBC news . They have also been through vertical
integration because they have joined up with a different
company for distribution so they make it easier to
distribute their shows .
BBC

13. ∗ BBC One
∗ BBC Two
∗ BBC Three
∗ BBC Four
∗ CBBC
∗ Cbeebes
∗ BBC News
∗ BBC Parliament
∗ BBC ALBA
Channels and stations
∗ BBC Radio 1
∗ BBC Radio 1 Extra
∗ BBC Radio 2
∗ BBC Radio 3
∗ BBC Radio 4
∗ BBC Radio 4 Extra
∗ BBC Radio 5
∗ BBC Radio 5 Extra
∗ BBC Radio 6
∗ BBC Aisan Network
∗ BBC World Service
∗ BBC Radio Scotland
∗ BBC Radio Wales
∗ They also have radio
shows for most
regions

14. ∗ The BBC main competitors are other British channels such
as ITV and channel 4 . These are there completers
because they battle for rating of their shows . But
because the BBC get their income from the government
they do not need to worry as much unlike a channel like
ITV . The main competitors that BBC would have would be
their own channels because the more people watch their
channel the more money will be given to them .For
example if BBC One gets a thousand people watching a
show and BBC Two has five hundred people watching a
show then BBC one will get more money because they
have a bigger audience .
Competitors

15. ∗ The BBC has been broadcast in multiple countries
other than Briton but their main audience are British
people . Each of their channels and stations are aimed
at a different audience .For example BBC One is for
middle age people and family where as BBC Three is
aimed for the younger audience who enjoys comedies
. Also BBC four is aimed at the older audience who
enjoy drama programs .The audience varies for the
radio show as well . BBC radio 1 is aimed at younger
audience around 16 to 25 . Where as BBC radio 3 are
aimed at older people around the age of 40 to 60 .
Audience

16. ∗ There has been a lot of scandals for the BBC
∗ There was a problem with the BBC show QI where the guest on the
shows have made some jokes about Tsutomu Yamaguchi who was a
survivor of an atomic bomb who died early that year this upset some
viewers
∗ There was a lot of complaints about the royal Jubilee that was coverage
by the BBC was “low brow”
∗ On the BBC website in 2012 the wrong picture was put onto their
website which shown the massacre in Syria
∗ There was a case on the BBC news website that turned out to be false
that got a lot of complaint from readers the story was about a “dog had
been sentenced to death by stoning by an Israeli court”
Scandals

17. ∗ http://www.thefreedictionary.com/conglomerate
∗ http://media.edusites.co.uk/article/vertical-horizontal-
integration/
∗ http://www.itvmedia.co.uk/
Bibliography