There are three types of media products: mainstream, independent, and niche. Mainstream products have large budgets and distribution while independent products have lower budgets and limited distribution. Niche products target small, specific audiences. The document then provides details on several major media companies: the BBC as a public broadcaster in the UK, Apple as a technology company, Disney as a diversified entertainment conglomerate, and Rockstar Games as a video game developer known for the Grand Theft Auto franchise.

1. MEDIA INDUSTRY IN CONTEXT
There are 3 types of media product outputs:
MAINSTREAM
 Have large scale marketing campaigns
 High production values and budgets
 Major and Big distribution networks
 Franchises and Global markets
 Universal appeal

2. INDEPENDENT
 Limited distribution and marketing channels
 Lower production values and low budgets
 Small scale marketing campaigns (often viral)
 Alternative generic products
 Risk-taking

3. NICHE
 Aimed at as small and specific target audience
 Targeted marketing campaigns
 Attractive to advertisers

4. (BBC) BRITISH BROADCASTING CORPORATION
 Is the public service broadcaster of the United Kingdom, headquartered at Broadcasting
House in London.
 It’s established under a Royal Charterand operates under its Agreement with the Secretary
of State for Culture, Media and Sport.
 It’s work is funded principally by an annual television licence fee costing £145.50 per year
per household which is charged to all British households, companies, and organisations
using any type of equipment to receive or record live television broadcasts.
 It target audience is the British community

5. APPLE INC.
 is an American multinational technology company headquartered in Cupertino,
California, that designs, develops, and sells consumer electronics, computer software,
and online services.
 Apple is the world's largest information technology company by revenue, the world's
largest technology company by total assets, and the world's second-largest mobile
phone manufacturer.
 CEO: Tim Cook
 Founders: Steve Jobs, RonaldWayne, SteveWozniak

6. DISNEY
 The Walt Disney Company, commonly known as Disney, is an American
diversified multinational mass media and entertainment conglomerate headquartered at
the Walt Disney Studios in Burbank, California.
 It is the world's second largest media conglomerate in terms of revenue, after Comcast.
 Disney was founded on October 16, 1923, byWalt Disney and Roy O. Disney as the Disney
Brothers Cartoon Studio, and established itself as a leader in the American animation
industry before diversifying into live-action film production, television, and theme parks.
 It expanded its existing operations and also started divisions focused upon theatre, radio,
music, publishing, and online media.
 Disney also owns and operates the ABC broadcast television network; cable television
networks such as Disney Channel, ESPN, A+E Networks, and ABC Family;
publishing, merchandising, music, and theatre divisions; and owns and licenses 14 theme
parks around the world. Mickey Mouse, is a primary symbol ofTheWalt Disney Company.

7. ROCKSTAR
 Rockstar Games is aVideo game company · rockstargames.com
 Rockstar Games is a multinational video game developer and publisher known for multi-
million-selling games such as Grand Theft Auto, Red Dead, Midnight Club, Bully,The
Warriors, Manhunt and Max Payne, ...
 Founded: 1998, NewYork City, NewYork, United States
 Headquarters: NewYork City, NewYork, United States
 Parent organization: Take-Two Interactive
 Founders: Dan Houser,Terry Donovan, Gary Foreman, Jamie King, Sam Houser
 Subsidiaries: Rockstar North, Rockstar Leeds, RockstarToronto, more