Private media companies rely on advertising revenue, while public service media are funded through license fees. Examples include Channel 5 (private) and BBC (public). Private companies have more freedom but rely on steady advertising, while public media aim to serve all audiences. Large conglomerates like Disney own multiple media across industries through various subsidiaries, pursuing horizontal and vertical integration. Disney specifically owns film studios, parks, consumer products, TV networks, and interactive divisions. It competes with other major conglomerates for market share in television and beyond.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. Types of ownership: private ownership
Private ownership refers to a company that is owned and operated by on one or more individuals
and not by the government, with airing advertisements being their source of income.
An example of private ownership is the British television network channel 5, which is owned by
Northern & Shell and relies on airing advertisements in order to generate their income. The main
advantage of this particular type of ownership is that it involves minimal government influences
and therefore gives the media freedom, giving the owners the ability to run the company how
they want to. Also due to the fact that there is the threat of losing market share to a number of
competitors, it encourages the companies to put forth their best product and therefore can result
in better quality products, in which case audience measurements will increase therefore the
broadcaster will be able to charge more for airing advertisements and as a result will increase
the profit made.
However this type of ownership does have its disadvantages such as it relying on airing
advertisements to function, their must be advertisers willing to advertise on their particular
channel, radio show etc, without this there will be no funding to produce new shows and so on.
Also privately owned channels are able to fund shows without the input of the public, unlike
publicly owned which spend a lot of time researching what the audience wants and needs to see
before funding a show, therefore there is a higher chance that privately owned broadcasters will
create a show that is un successful
3. Types of ownership: public service
Public service ownership refers to radio, television and a variety of other media outlets who’s
primary mission is public service. The BBC (British Broadcasting Corporation) is a publicly
owned broadcaster, owned by the UK government. Unlike privately owned broadcasters which
rely on airing advertisements to generate funding, public service broadcasters such as the BBC
are funding by the annual television license fee which is charged to all British households or
companies using any type of equipment to record or receive live television broadcast and
therefore the BBC airs no advertisements.
The advantage of public service broadcasters is that they will feature a wide variety of shows,
due to the fact that it is owned by the public and has to cater for all the publics wants and
needs.
4. Types of ownership: independent
Independent Ownership refers to a company which is independently funded. A prime
example of Independent ownership is ‘Neon Gold Records’, a New York/London
based independent record label. Independently owned companies are usually made
up of a few people, due to the fact that because of the internet providing a platform
musicians, radio producers, film makers and game developers to showcase their
work to millions, there is little need to get involved with larger companies.
The main advantages of independent ownership is that these companies have a lot
more to say about how the company is run and complete control over what they
decide to produce, unlike companies with different types of ownership.
The disadvantage is that due to the small budget available within independently
owned companies, the outcome tends to be much less ambitious and often have to
secure extra funding and finance in order to keep the company functioning.
5. Types of ownership: conglomerate
A media conglomerate refers to a company that owns large numbers of companies
across various mass media such as radio, television, publishing, films etc. A prime
example of media conglomerate being Walt Disney.
Walt Disney is Americas largest conglomerate in terms of revenue. Walt Disney owns
various companies across a variety of mass media including:
Walt Disney Studios: includes the companies film, recording label and theatrical division.
Parks and Resorts: Includes theme parks and cruise lines
Disney’s Consumer Products: produces toys, clothes and other merchandise
Media Networks: Includes television properties
Disney Interactive: Includes Disney internet, social media, virtual worlds and games.
6. Types of Companies:
Horizontal Integration
Horizontal Integration is when a company buys competitors in the same section of the
industry. A prime example of horizontal integration is when Universal conglomerate bought
EMI and as a result EMI became a subsidiary of Universal.
There are a number of advantages of horizontal integration. One of these being that
horizontal integration result in a larger company and therefore produces more products or
services. Also due to this it also results in a saving in costs. One of the main advantages is
that horizontal integration results in an access to new markets, due to the fat that not only
will the company have their existing markets, they will have access to the markets of the
companies they bought.
However there are disadvantages such as the fact that it can result in the business getting
too big too fast, therefore causing problems with management of resources and as a result
causing problems with communication and co-ordination because the newly bought
buisness tries to fall in line with the existing company.
7. Types of Companies:
Vertical Integration
Vertical integration is when a company owns and profits from all stages, including the
production, distribution and consumption. In previous years it was only large companies
such as Sony that were able to afford to produce, distribute and profit from consumption,
however due to modern technology such as the internet, much smaller companies such
as independent record labels.
A prime example of a vertically integrated company is apple because they produce
everything including the hardware and software to go with it and therefore receive all the
profit.
The main advantage of vertical integration is that because they are not paying any one
else to produce anything for them, they therefore as a company receive all the profit.
However the main disadvantage is that vertical integration is only effective if it is a large
company with a large skillset. Also it costs a lot of money to set up a vertically integrated
company.
8. Cross Media Convergence
Cross media convergence is when a range of media is integration within a single
piece of technology product. A prime example of this is the I Phone which can play
music, phone calls, check emails and so on. An advantage of this is that one
product allows you access a number of things and is a lot more financially viable
than buying more than one product.
Cross media convergence is common across various media sctors, for example
both the gaming industry, film industry and TV industry tend to use popular music
throughout their productions, therefore promoting the song and benefiting the artist.
A prime example of this is the TV show which involves contestants singing exiting
songs, therefore promoting the original artist.
9. Synergy
Synergy is when a variety of companies work together in a way that is mutually
benifitial. A prime example of this is the X-factor which is run by Sony, Simon Cowell
and ITV. The advantage of this is that all three companies benefit from working
together, due to the fact that Simon Cowell owns the programme X-factor which is
shown on ITV therefore when millions of people watch the show, both Simon Cowell
and ITV benefit, then when people vote for their favourite music acts, not only does
Simon Cowell and ITV benefit, so does the record label Sony.
10. Describe the Structure and of Ownership of
Either The Film, TV, Gaming or Music
Industry
Within the music industry there are the 3 major record labels, Sony Music
Entertainment, Universal Music Group and Warner Music Group. There are also both
horizontally and vertically integrated companies within the music industry, Universal
Music Group bought EMI, therefore becoming a horizontally integrated, meaning that
the previous major label EMI became a subsiary of Universal. A prime example of a
vertically integrated company within the music industry is Sony which takes care of and
profits from the production, distribution and consumption. Independent records such as
‘Neon Gold Records’ are much smaller than the major 3 and often don’t have the
funding's to be vertically integrated. However due to modern technology it is so much
easier than previous years for independent labels to produce their own music by
recording music on computers and distribute these singles by burning CD’s at home,
also due to Web 0.2 it is very easy for these companies to promote their label and
music on social networking sites such as Facebook.
11. Disney
Walt Disney is Americas largest horizontally integrated conglomerate in
terms of revenue. Walt Disney owns various companies across a variety of
mass media including:
Walt Disney Studios: includes the companies film, recording label and theatrical
division.
Parks and Resorts: Includes theme parks and cruise lines
Disney’s Consumer Products: produces toys, clothes and other merchandise
Media Networks: Includes television properties
Disney Interactive: Includes Disney internet, social media, virtual worlds and games
.
A well as owning shares in a variety of other
companies including Pixar
12. Ownership & Competitors
Disney was founded in 1923 by Walt Disney and Roy O Disney, from
1923 until 1945 Mr Walt Disney acted as president, since then a
number of men have acted as president. For the last 14 years Robert
Iger has acted as president.
Disney's main competitors are NBC Universal media, DreamWorks,
Twenty First Century Fox, all of which re conglomerate companies
owning over 65% of the TV market.
13. Audience
Disneys primary target audience is In the United States fiscal 2010 marked
Disney Channel’s most watched year on record in total day and total
viewers, as well among the key audiences of kids aged 6-11 and tweens
aged 9-14. Disney Channel also celebrated its eighth consecutive year as
television’s No. 1 network in primetime among kids aged 6-11 and its 10th
year at No. 1 with tweens aged 9-14, thanks to a strong slate of original
programming.