2. A private company is a company from ether TV radio etc.is a company that is owned privately
and not paid by the public and not organized by the government . This allows it to be able to
not be as restricted with the things that get aired show the shows can be more varied than it
would be if the channel is not privacy owned .But they may sell shears of there company out to
other company's . Some privet ownership in the media industry are the ITV and channel 4. Some
of the disadvantages of Privet ownership is that they have don’t have much leeway about the
things that can be aired .They are eligible so they can get support from advertisement this
allows tem to make a profit which would not be allowed if they were a public service channel
.Although there has been some conterverces that private ownership company's tends to put the
profit for the company above that of the public .
Types of ownership: private ownership
3. Public service is for example a TV channel that is owned by the government to browedcast and
they are funded by the people not by advertisement . A public service company is the BBC .
Some advantages of public service they are funded by the public from the TV license that comes
out of the weekly tax this means that they have a large budget for their channel . A
disadvantage is they will need to make a station for everyone since every body is paying for it .
Types of ownership: public service
4. Types of ownership: independent
Independent ownership are company's that are owned by them self's these are usually smaller
business but that is not always the case . An example of this is Sony is a independent TV
production companies they make shows such as Goglebox . Also there are a lot of independent
record company's for example Truck Records or Factory Records. One of the main advantages
for an independent record company is that they are able to make a profit from all 3 factors
production ,disteurbutionm and consumption .One of the disadvantages is that an independent
record company will not get much of a budget to make the songs to start of with until the band
or artist gets popular .
5. A conglomerate is when two or more company's from different business combine to make
company . Some company's that have done this are Universal studio .An advantage of this is
that it can stop a business from going bust as well as branching out the company into different
industry's which will expand their income . A disadvantage is that it may increase the cost for
the business since it will have more funds to manage . Also it may cause the company to give
themselves too much to handle because it will up scale the business . An example of
conglomerate is channel 4 they have their original channel 4 then they have 4 films and 4music .
Types of ownership: conglomerate
6. A horizontal integration is when companies of the same type of industry join together to make
multiple stages of the production of a product . Some advantages of this is that the organization
of the company easier to manage, The company will join up into one larger company . Also have
a larger production line since there will be more people in the company to speed up the
production . Some disadvantages of this is that it can give a group of people too much
responsibility which can lead to company being disorganized .Also if there is no strategy behind
the horizontal integration then the company will only lose money from the integration .
Types of Companies:
Horizontal Integration
7. This is when a companies of different industries come together to make one company that has
multiple industries to make a profit from production , distribution and consumption for
example Warner Brothers make films and distributes them as well . Some advantages is that
a company can have a broader range of income also it will give a better form of coordination
between the three types production , distribution and consumption . Some disadvantages is
that the differences between the industries for example make the film is very different to
distributing it .It will also have a higher cost to run the business as a whole . The main issue
that vertical integration will face if one of the production , distribution and consumption
dose a bad job then it will bring down the rest of the groups which will make the company
lose money
Types of Companies:
Vertical Integration
8. Cross media convergence when a company works with different platforms in the media industry
for example working with TV , Film and radio .for example Warner Brothers works with films
as well as branching out to make games , animated films and music. Another example is
Britons Got Talent this has both the TV and the music industry overlap in one show the same
thing is done in most adverts it has the music industry because of the songs that are on the
advert and the TV because its and advert but it can also be related to film if the advert is a
film trailer . An advantage of this is that thy have more sores of income , a disadvantage is
that if there is music they will need to pay for the music .
Cross Media convergence
9. Synergy is merchandise that will be sold along side the product for example T shirts .They do this
in order to expand the income of a creation type of product . For example if there is a band
or artist they will make a T-shirt which can be sold to their fans this will both ingress the
income of the band or artist and promote them to the people who see them wearing it . An
advantage is that they will give a profit to clothing companies and the people who make the
product .
Synergy
10. ITV belongs to the TV industry It is a public service that used to be independent but changed company
that produces TV shows
ITV is owned by ITV plc , STV Group plc and UTV media plc they do not own any other companies
ITV has used vertical integration by splitting its network up into ITV1, ITV2, ITV3 and ITV news .
There competitors are other TV companies such as the BBC and Channel 4 . This is because if people are
watching other TV networks their channel will lose some of its profits , also the higher the views the
more money they will get .
To stop illegal download they make it easier for there viewers to watch there product on demand legal
on their website
There audience is varied is all people who own free view TV but the different channels of ITV are aimed
at different audiences for example ITV2 is aimed at people aged 16 to 26 who are working class . The
views of the main channel ITV1 changes depending on the day and time . For example ITV1 has
43,243 people who watch the channel at 9:30 pm. There main audience is working class mixed
gender with people from mixed ages .
In 2013 ITV got rebranded which had been done in order to make ITV1 to be called just ITV
Although the channel has not got much controversies , but a some of there shows have for example the
Xfactor has gained a lot of controversies from the judges cheating and multiple voting scandals to
having voice manipulation technology being used in the auditions.
ITV
