This document describes the process of creating a digipack for a band called Tonic. The creator initially designed the digipack with a colorful background and images from the band's music video. However, feedback indicated this design was too "pop" and appealed more to teenage girls. The creator then redesigned the digipack with a simple black background and layered colored text to resemble the album title. This new design was seen as more professional and indicative of the indie music genre. In the end, the music video and digipack worked well together to portray Tonic as a laid back British band focused on their music rather than their image.

2. • Our music video was incredibly creative and it
used plenty of colour I wanted to make my
digipack vivid and imaginative. My idea was
to devise a bright background full of colour
and have the panels with lyrics and possibly
the Plasticine men. I was determined not to
have the bands image on the digipack as I
wanted it to seem as if they were about selling
their music not their image. I wished to
combine the arty feel with the Music Video so
they linked together however I feel that idea
was unsuccessful due to the digipack selling
just the one song rather than the band and
their music as a whole.

3. • I then altered the rest of the digipack so it
connoted more of the band rather than one song
in particular. To fill the panels I made an extra
live DVD for the buyer. I feel this is a good
unique selling point and offers more than a CD.
If the audience had not heard of ‘Tonic’ before
and are trying their music out for the first time, it
offers them a chance to get to know the band. I
changed the background colour to blue as I felt
the greys and the purples seemed a little too
feminine for an Indie band.
• This is the digipack the class reviewed. When the
feedback was given it was acknowledged that
my digipack came across as a bit pop with a
teenage girl target audience. It opened my
eyes and straight away I rethought the whole
digipack and changed it. I also hadn't thought
about the panels and had them all mixed up.
When I came to physically make the digipack I
realised the panels were not in the correct order.

4. This is my final product. I have completely
altered it in comparison to the previous two
copies, this has improved it for a better result.
I have revised my idea of a colourful
background and went with a simple black
one. I wanted to keep the creativity and
colour up, so by using opaque letters I have
layered the individual colours. It is more
simplistic and looks professional compared to
my original drafts. It connotes the Indie genre
with its basic but fun feel. I prefer the
digipack to my poster, even though the colours
work well against the background. The vibrant
typography now resembles the album title
‘Colour Spectrum’.

5. • When creating my digipack I took
other Indie bands as inspiration. I
found that their digipack just like mine
didn’t use the band image. It indicates
that they don’t really care for image
only quality of the music. This is
something I wanted to convey when
creating my own digipack.
• The photographs used on the digipack
do not relate to any of their songs, it
was literally random and so this links
in with mine. My digipack does not
represent the music video just Tonic.

6. • The music video and the digipack make an effective
combination together. As a whole it connotes them to be a simple
laid back British band. The simplicity of the digipack illustrates
them as carefree and the music video demonstrates that they are
young guys ready for fun. This is highlighted in a few of the
scenes in the music video. A couple of examples are when the
blonde plasticine man grabs a miniature champagne bottle. This
also backs up my point of Tonic not being too serious. It also
represents a typical Indie band of not really caring what others
perspective of them is. Along with this we added an inter
textual reference of the Italian job. It displays the ‘coolness’ of
being British which represents the bands image.
• Even though the Music Video and the ancillary texts are not
completely identical in some aspects they both represent Indie
genres and Indie bands, this means that even though they don’t
look exactly the same you still have an idea that it’s the same
band ‘tonic’ as they link together to produce a standard visual.
• In summary I am happy our Music Video and my ancillary texts
combine well together as a cross media campaign and portray
Tonic with a standard visual image.