"The trade map is beautiful" says my students.

1. • Using ITC trade map to analyse markets for a
product
• Daisy Odunze

2. 
Crocodile skin

3. 
Crocodile leather can be made into goods
such as leather wallets , briefcases,
handbags, belts hats and shoes, and
jacket
Products

4. 
There is an increasing demand for the crocodile
products especially in the high end, luxury
kind, international labels such as Gucci,
Bottega, Veneta, Hermes etc.
Evolution of consumer
taste

5. 
The meat is consumed in some countries
such as Australia, Ethiopia, Thailand
South Africa and Cuba and also found in
specialty restaurant in some parts of the
USA.
The crocodile bones and brains can be
used for a variety of pharmaceutical
products
Sub products

6. 
Codes

7. 
410320-Reptile skins raw
The world imports

8. 
There are 37 import countries
Qty 2,313ton
Imported USD323,459,000.00
Exporting 42 countries
Unit value 139,843.9
World import trends

9. 
$-
$50
$100
$150
$200
$250
$300
France
Italy
Singapore
Germany
Japan
Mexico
Thailand
Malaysia
Korea,…
Spain
South…
Hong…
United…
United…
Austria
Argentina
China
Brazil
United…
Indonesia
Australia
Bolivia
Zimbabwe
Russian…
Unit value(USD,000/ton)
Unit
value(USD,
000/ton)

10. 
Value 21% growth(2010-2014)
Qty 10%(2010-2014)
Due to increased demand of quality and
exclusive products such as designer
handbags, belts, shoes, jackets, wallets
etc.
World Growth Rates

11. 
Position Country Value (USD000)
1 France 109,047
2 Italy 81,467
3 Singapore 66,021
4 Germany 22,042
5 Japan 14,647
6 Mexico 6,485
7 Thailand 6,066
8 Malaysia 5,531
9 Korea, Republic of 3,977
10 Spain 3,188
Top 10 Importers

12. 
The Top 3 importing countries constitute
79% share of the world total imports
and these are
France
Italy
Singapore
Top 10 importers

13. 
Position Country Value
1 United States of America 117,326
2 France 28,933
3 Zimbabwe 24,924
4 Germany 22,093
5 Viet Nam 21,432
6 Australia 21,000
7 Colombia 19,169
8 Singapore 16,712
9 Thailand 15,765
10 Malaysia 8,826
Top exporters

14. 
The world top 3 exporters constitute
51.6 % of the world market share and
these are
USA,
France
 Zimbabwe
Top 3 exporters

15. 
Map

16. 
Zimbabwe is positioned 3rd in the world
and its exports constitutes 7.5% of the
world export market share.
Value USD24,924,000.00
QTY 224 tons
Country Specific Analysis

17. 
Growth analysis for Zimbabwe
0
50000
100000
150000
200000
250000
300000
350000
Exported 2010 Exported 2011 Exported 2012 Exported 2013 Exported 2014
World
Zimbabwe

18. Importers
Trade Indicators
Exported
value 2014
(USD
thousand)
Share in
Zimbabwe's
exports (%)
Exported
quantity
2014
Quantity unit
Unit value
(USD/unit)
Exported
growth in
value
between
2010-2014
(%, p.a.)
World 24924 100 224 Tons 111268 10
France 10868 43.6 58 Tons 187379 -58
South Africa 10643 42.7 99 Tons 107505 240
Italy 1861 7.5 10 Tons 186100 11
United Arab
Emirates 494 2 4 Tons 123500
Japan 320 1.3 2 Tons 160000 56
Singapore 295 1.2 24 Tons 12292 -74
Spain 191 0.8 3 Tons 63667
Thailand 147 0.6 23 Tons 6391
United States of
America 61 0.2 1 Tons 61000 -39
Germany 43 0.2 0 Tons -39
Top Importers (Zimbabwe)

19. 
0
0.5
1
1.5
2
2.5
3
3.5
4
Exporters Exported value
in 2010
Exported value
in 2011
Exported value
in 2012
Exported value
in 2013
Exported value
in 2014
Series1
Zimbabwe exports trends

20. 
Importers
Trade Indicators
Value
importe
d in
2014
(USD
thousan
d)
Quantity
imported
in 2014
Quantity
Unit
Unit
value
(USD/uni
t)
Annual
growth in
value
between
2010-
2014 (%)
Annual
growth in
quantity
between
2010-
2014 (%)
Annual
growth in
value
between
2013-
2014 (%)
Share in
world
imports
(%)
Average
distance
of
supplyin
g
countries
(km)
Concentr
ation of
supplyin
g
countries
World 323459 2313Tons 139844 21 10 12 100 8141 0.16
Singapore 66021 606Tons 108946 15 1 15 20.4 10277 0.17
Japan 14647 107Tons 136888 14 5 14 4.5 7453 0.16
Thailand 6066 170Tons 35682 42 40 -43 1.9 13361 0.36
Malaysia 5531 245Tons 22576 117 165 146 1.7 9601 0.43
Potential Markets

21. 
 Singapore :
 Malaysia
 Thailand
 Japan
 In all the 4 Zimbabwe have good political and
bilateral relations hence it took the look East policy
as the West had imposed illegal sanctions rendering
it difficult to trade with them.
Justification

22. 
Markets Strengths Weaknesses Opportunities threats
Singapore • Good diplomatic
relations
• Derived demand
Distance • High demand
• high unit value
• Less
concentration of
suppliers (0.17)
• Highly likelihood
of pirates
• Prone to natural
disaster
Malaysia • Good diplomatic
relations
• Derived demand
• Highly
concentrated
supply
• Growth rate
increase
• High airplane
accidents
• Prone to natural
disaster
Thailand • Derived demand
• High populations
• Distance
• No diplomatic
presence
• Decrease in value
growth(-43)
• Prone to natural
disaster
Japan • Good diplomatic
relations
• Stable economic
environment
• Derived demand
• High unit value
• Less
concentration of
suppliers (0.16)
Prone to natural
disaster
SWOT analysis

23. 
Market Competitor Value
competitors
(USD000)
Zimbabwe(USD0
00)
Singapore USA 21,774 11,054
Malaysia USA, China,
Singapore , Mexico ,
Italy, Korea
5,531 0
Thailand Colombia, USA,
Indonesia
4,723 466
Japan Thailand, Papua
New Guinea,
Zambia , Malaysia ,
South Africa
10,766 984
Main competitors (Value)

24. 
Main competitors (QTY)
Market Competitor QTY
competitors
(Tons)
Zimbabwe(Tons)
Singapore USA 114 126
Malaysia USA, China,
Singapore , Mexico ,
Italy, Korea
245 0
Thailand Colombia, USA,
Indonesia
96 36
Japan Thailand, Papua
New Guinea,
Zambia , Malaysia ,
South Africa
80 7

25. 
Competitors market share
0
20000
40000
60000
80000
100000
120000
140000
UnitedStatesof…
France
Zimbabwe
Germany
VietNam
Australia
Colombia
Singapore
Thailand
Malaysia
SouthAfrica
Zambia
PapuaNewGuinea
Italy
HongKong,China
Exported 2010
Exported 2011
Exported 2012
Exported 2013
Exported 2014

26. Exporters
2014
Exported unit value Unit
World
France 311,108.00 US Dollar/Tons
Zimbabwe 111,268.00 US Dollar/Tons
Germany 161,263.00 US Dollar/Tons
Viet Nam 301,845.00 US Dollar/Tons
Australia 269,231.00 US Dollar/Tons
Colombia 48,163.00 US Dollar/Tons
Singapore 214,256.00 US Dollar/Tons
Thailand 235,299.00 US Dollar/Tons
Malaysia 9,542.00 US Dollar/Tons
South Africa 97,033.00 US Dollar/Tons
Zambia 115,323.00 US Dollar/Tons
Papua New Guinea 115,492.00 US Dollar/Tons
Venezuela 51,542.00 US Dollar/Tons
Italy 749,333.00 US Dollar/Tons
Hong Kong, China 208,625.00 US Dollar/Tons
Unit value /Ton

27. Exporters
Average distance of importing countries (km)
World 7869
United States of America 9484
France 752
Zimbabwe 4908
Germany 890
Viet Nam 7108
Australia 15181
Colombia 12730
Singapore 9179
Thailand 7811
Malaysia 4528
South Africa 9784
Zambia 8459
Papua New Guinea 10774
Venezuela 8303
Italy 1214
Hong Kong, China 9736
Competitors Distance to the market

28. 
Trends by seasons
0
20000
40000
60000
80000
100000
120000
Chart Title
Imported 2010 Imported 2011 Imported 2012 Imported 2013 Imported 2014

29. 
THANK YOU