Technological Development's and International Marketing

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Technological revolutions in the area of transport and communication have reduced the drawbacks of natural barriers such as distance and cost. The main objective of a supply chain is to deliver products to market with variety, responsiveness, timeliness and efficiency. Internet has opened up new facilities for creating a relationship with global customers, potential customers, suppliers and channel members.

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Technological Development's and International Marketing

  1. 1. Chapter 17Technological Development’s And International Marketing International Marketing Chapter-17 Technological Development’s And International Marketing
  2. 2. Objectives What is the role of technology in globalization What is E-marketing What are the components of supply chain How to target individual customer, beyond segmentation International Marketing Chapter-17 Technological Development’s And International Marketing
  3. 3. Introduction Technology is a powerful driving force of globalization. Several barriers to globalization have been removed or significantly reduced by technological advances. International Marketing Chapter-17 Technological Development’s And International Marketing
  4. 4. The Death Of Distance: Technology And CompetitivenessTechnology has in fact been a very importantcompelling and facilitating factor ofglobalization.The technology revolution has immenselyfacilitated globalization.The pace of globalization has beenaccelerated by several enabling technologies.The IT revolution has made an enormouscontribution to the emergence of the global International Marketingvillage. Chapter-17 Technological Development’s And International Marketing
  5. 5. Who Really Benefit From The ITAnd Communication Revolution ? Financial dealers Multinational corporations NGOs on-line can campaign around the world Skilled labor Unskilled labor International Marketing Chapter-17 Technological Development’s And International Marketing
  6. 6. Technology And CompetitiveAdvantage Technology is one of the eight factors considered by the World Economic Forum to evaluate the global competitiveness of nations. Innovation is a very important factor that provides competitive advantage and consequently, determines success. International Marketing Chapter-17 Technological Development’s And International Marketing
  7. 7. E-Marketing The internet and the world wide web have revolutionized the speed, dimensions and volume of information search and dissemination and global business. E-business describes the use of electronic means and platforms to conduct a company business. International Marketing Chapter-17 Technological Development’s And International Marketing
  8. 8. The advent of the internet has greatlyincreased the ability of companies toconduct their business faster, moreaccurately, over a wider range of timeand space, at reduced cost, and withthe ability to customize and personalizecustomer offering. International Marketing Chapter-17 Technological Development’s And International Marketing
  9. 9. Benefits Of Internet ToBusiness1. Global reach2. Enhanced value proposition3. Improved operational efficiency4. Streamlined supply chains5. Better connectivity6. Making everything faster7. Death of distance Marketing International Chapter-17 Technological Development’s And International Marketing
  10. 10. Components Of The GlobalElectronic Supply Chain The supply chain identifies the complete process of providing goods and services to the final user. It includes all parties and logistics operations from supplier to customer within a single system. The scope of the supply chain includes procurement, Chapter-17 Technological production International Marketing and distribution operations. Development’s And International Marketing
  11. 11. The supply chain extends acrossorganizational boundaries.It is coordinated through an informationsystem accessible to all members.The primary objective of the supply chainis service to customers. This must bebalanced against costs and assets.Objectives of individual supply chainmembers are achieved through theperformance ofInternational Marketingas a whole. the chain Chapter-17 Technological Development’s And International Marketing
  12. 12. The Important Components OfThis Value Chain Context suppliers Sales agents Purchase agents Market makers Payment and logistic specialists International Marketing Chapter-17 Technological Development’s And International Marketing
  13. 13. Targeting The IndividualCustomer: Beyond Segmentation The last half a century or so has witnessed the steady progression from mass marketing to segmented marketing to niche marketing to the individualized marketing. Individualized marketing has been strengthened by the development of customer relationship marketing (CRM). Database marketing is an essential ingredient of CRM. Marketing International Chapter-17 Technological Development’s And International Marketing
  14. 14. SummaryTechnological revolutions in the spheres oftransport and communication has reduced thedrawbacks of natural barriers like distance andcost.The main objective of supply chain is todeliver products to market with variety,responsiveness, timeliness and efficiency.Internet has opened up new facilities forcreating a relationship with global customers,potential customers, suppliers and channel International Marketingmembers. Chapter-17 Technological Development’s And International Marketing

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