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Making localism a reality
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Se emp ppt

  1. 1. If we build it will they come? <ul><li>Relevance, social media and new forms of engagement </li></ul><ul><li>How do we engage? </li></ul><ul><li>2 nd December 2011 </li></ul><ul><li>Catherine Howe </li></ul>
  2. 2. If we build it they will almost certainly not come
  3. 3. Some assumptions and my perspective <ul><li>I’m using the term “Engagement” to describe a process of on going community dialogue </li></ul><ul><li>I’m not using it to include consultation though the two terms are often confused </li></ul><ul><li>I believe we are seeing huge social shift around new technologies and the Network Society </li></ul><ul><li>I also think we are seeing worrying increases in the democratic deficit </li></ul><ul><li>The question for me is whether we manage the tension between really good ‘engagement’ and representative democracy effectively </li></ul>3 Citizenscape a product by Public-i 3
  4. 4. Do you think voters are fooled by engagement processes that are not linked to decisions? Is there a disconnection between the policy cycle and the engagement process?
  5. 5. How do you think the people who signed the recent EU referendum petition felt about being ignored? Because that is how they see it…..
  6. 6. How do the public want to engage?
  7. 7. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18
  8. 8. 18 year olds online <ul><li>85% Access the internet at home </li></ul><ul><li>61% access social networking sites at home </li></ul><ul><li>50% of their online time is via a mobile device </li></ul><ul><li>20% of this time is spent on social networking </li></ul><ul><li>95% of them feel confident as an internet user </li></ul><ul><li>And they trust the content that they find far more than other groups </li></ul><ul><li>They are used to having information and people at their fingertips </li></ul><ul><li>Source: OFCOM 2010 ( ) </li></ul>8
  9. 9. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience
  10. 10. The public are becoming more connected and more vocal with it People have a digital wrapper around their lives
  11. 11. We are living in a Network Society <ul><li>The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age </li></ul><ul><li>This means there is a pressure on old ways of working </li></ul><ul><li>Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available </li></ul><ul><li>The internet culture is colliding with our traditional structures and putting huge pressure on them </li></ul>11 29 March 2011 12
  12. 12. But what does this mean for engagement? And specifically for democratic engagement
  13. 13. Co-production <ul><li>Co-production: Involving all participants in both the design and delivery of a service </li></ul><ul><ul><li>It describes a new kind of relationship with the public – one where we expect them to act not just comment </li></ul></ul><ul><ul><li>It’s a power shift </li></ul></ul><ul><li>And some references: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>13 29 March 2011 14
  14. 14. Co-production 14 29 March 2011 15
  15. 15. Co-production 15 Citizenscape a product by Public-i 16
  16. 16. How can technology help us? <ul><li>The technology is simple and its easy to get help </li></ul><ul><li>You just need to decide you have a reason to use it </li></ul><ul><li>What you need to know are the cultural differences and behaviours that will make you effective online </li></ul><ul><li>And you also need to know when offline works best </li></ul>16 Citizenscape a product by Public-i 17
  17. 17. The Social Web has a distinct culture 17 29 March 2011 18
  18. 18. And the public are using it very locally <ul><li>Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart </li></ul><ul><li>Hyperlocal communities connect people separated by time and not necessarily space </li></ul><ul><li>Three useful references: </li></ul><ul><ul><li>Networked Neighbourhoods: </li></ul></ul><ul><ul><li>Talk about Local: </li></ul></ul><ul><ul><li>Podnosh: </li></ul></ul>18 Citizenscape a product by Public-i 19
  19. 19. Hyperlocalism 19 29 March 2011 20
  20. 20. Hyperlocal sites found from recent research 20 Citizenscape a product by Public-i 21 Source:
  21. 21. Using free mainstream tools 21 Citizenscape a product by Public-i 22
  22. 22. And Government is increasingly active in this space
  23. 23. Don’t ask people to come to your space 23 Citizenscape a product by Public-i 24
  24. 24. Coventry: Doing Facebook really well 24 Citizenscape a product by Public-i 25
  25. 25. Twitter Gritter 25 29 March 2011 26
  26. 26. YouChoose?? 26 29 March 2011 27
  27. 27. Your Freedom 27 29 March 2011 28 Did we really crowdsource the Freedom bill?
  28. 28. Open 28 29 March 2011 29
  29. 29. You can use any of these tools once you know what you want to do
  30. 30. Where could technology fit for Members? 30
  31. 31. Tell people what you are up to 31 Citizenscape a product by Public-i 32 <ul><li>Connect tools together but be careful with tone </li></ul><ul><li>Use a smartphone </li></ul><ul><li>Create a simple protocol for yourself and stick to it </li></ul><ul><li>Set realistic expectations about your time </li></ul>
  32. 32. Hold Virtual Surgeries 32 Citizenscape a product by Public-i 33 <ul><li>Make sure you have your audience before you do the work </li></ul><ul><li>Think about whether you want it live – you may not need to </li></ul><ul><li>Do it more than once </li></ul>
  33. 33. Involve more people in meetings 33 Citizenscape a product by Public-i 34 <ul><li>Think about working with a social reporter </li></ul><ul><li>Encourage people to help set the agenda </li></ul><ul><li>Promote early, promote often </li></ul><ul><li>Use the meeting to create the audience for the next event </li></ul>
  34. 34. Involve more people in meetings 34 Citizenscape a product by Public-i 35 <ul><li>Think about working with a social reporter </li></ul><ul><li>Encourage people to help set the agenda </li></ul><ul><li>Promote early, promote often </li></ul><ul><li>Use the meeting to create the audience for the next event </li></ul>
  35. 35. Run Open Processes 35 Citizenscape a product by Public-i 36
  36. 36. What might this mean for the elected representative?
  37. 37. Government is becoming more Transparent <ul><li>Wikileaks is not a one off event </li></ul><ul><li>These are the communities that you are opening your data to – these are the armchair auditors </li></ul><ul><li>These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating </li></ul>37 29 March 2011 38
  38. 38. Public 38 29 March 2011 39
  39. 39. Open Data 39 29 March 2011 40
  40. 40. There is competition for traditional politics
  41. 41. Digital Activism 41 29 March 2011 42
  42. 42. Digital Activism 42 29 March 2011 43
  43. 43. Digital Activism 43 29 March 2011 44
  44. 44. Digital Activism 44 Citizenscape a product by Public-i 45
  45. 45. What does this mean for you? <ul><li>“ It has been said that democracy is the worst form of government except all the others that have been tried” Winston Churchill </li></ul><ul><li>Representative Democracy is something precious but it – and its representatives need to change to reflect the ways in which society are changing </li></ul><ul><li>I may be wildly overstating the pace of change – you need to decide </li></ul><ul><li>Even without the big stuff there is a lot you can do with the tools of the network society to engage more effectively with more people </li></ul>45 Citizenscape a product by Public-i 46
  46. 46. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now?
  47. 47. 47 Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x 48 Thank you for your time …… and more importantly….what do you think??? C a t h er [email_address] C u riouscatherine.wordpress. c o m Presented by Catherine Howe, Chief Executive Public-i