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Cipr building online community (19 10 10)(final)


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Masterclass at the CIPR conference October 2010

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Cipr building online community (19 10 10)(final)

  1. 1. Building Online Community Are you ready to harness the potential of the social web? CIPR: Brighton 22 nd October 2010 Catherine Howe
  2. 2. This is not a presentation about technology The most important thing to remember about the virtual world is that it is actually very real
  3. 3. And so are the communities <ul><li>“ New communication media means that new social phenomena are going to arise that differ in significant ways from everything we've known. We are going to have to get used to the idea that the word &quot;community&quot; is going to have to stretch to include groups of people who communicate socially and work together cooperatively and never meet in the real world.” </li></ul><ul><li>Howard Rheingold, The Virtual Community; Homesteading on the Virtual Frontier </li></ul><ul><li>( ) </li></ul><ul><li>And that was 10 years ago </li></ul>Citizenscape a product by Public-i
  4. 4. A short segue on the Network Society <ul><li>Put rather lyrically by Doreen Massy in her book ‘For Space’: </li></ul><ul><li>“ Multiplicity is fundamental….Space is more than distance. It is the sphere of open-ended configurations within multiplicities. Given that, the really serious question which is raised by speed-up, by ‘the communications revolution’ and by cyberspace, is not whether space will be annihilated but what kinds of multiplicities (patterning's of uniqueness) and relations will be co-constructed with these new kinds of spatial configurations.” </li></ul>Citizenscape a product by Public-i
  5. 5. If that was a bit much for a Friday morning <ul><li>The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age </li></ul><ul><li>This means there is a pressure on old ways of working </li></ul><ul><li>Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available </li></ul><ul><li>The internet culture is colliding with our traditional structures and putting huge pressure on them </li></ul>Citizenscape a product by Public-i
  6. 6. <ul><li>“ Until we rebuild, both from the bottom up and from the top down, our institutes of governance and democracy, we will not be able to stand up to the fundamental challenges that we are facing” </li></ul><ul><li>Manuel Castells, The Internet Galaxy </li></ul>Citizenscape a product by Public-i
  7. 7. The Social Web has its own culture Citizenscape a product by Public-i
  8. 8. What does this mean on a more practical level? <ul><li>Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart </li></ul><ul><li>“ In a context of a world which is, indeed, increasingly interconnected the notion of place (usually evoked as ‘local place’) has come to have totemic resonance.” </li></ul><ul><li>Doreen Massey </li></ul><ul><li>Hyperlocal communities connect people separated by time and not necessarily space </li></ul><ul><li>Three useful references: </li></ul><ul><ul><li>Networked Neighbourhoods: </li></ul></ul><ul><ul><li>Talk about Local: </li></ul></ul><ul><ul><li>Podnosh: </li></ul></ul>Citizenscape a product by Public-i
  9. 9. The social web is about the people and the content This is no longer a question of getting people to visit your space – you need to engage with them in theirs
  10. 10. Openly Local Citizenscape a product by Public-i
  11. 11. Buckshaw Village Forum Citizenscape a product by Public-i
  12. 12. Harringay Online Citizenscape a product by Public-i
  13. 13. Brighton Issues Forum Citizenscape a product by Public-i
  14. 14. I Love Tunbridge Wells Citizenscape a product by Public-i
  15. 15. Admiral’s Way, Test Valley Citizenscape a product by Public-i
  16. 16. Bourneville Village Citizenscape a product by Public-i
  17. 17. None of these have been created or run by the Council though they may have been helped
  18. 18. Where does this all come together?
  19. 19. You need to think about a new kind of space LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i
  20. 20. Previously you controlled the resources and so you knew you would be involved How will you make sure you are an essential part in the process?
  21. 21. People are talking…… ……they’re just not talking to you
  22. 22. Why should I care when I am facing massive budget cuts?
  23. 23. Because you need to stay relevant <ul><li>You know you need to be part of your community to lead it effectively </li></ul><ul><li>You know you need to understand the culture in order to be able to support it – the social web is in fact another country and most people are in the process of moving there </li></ul>Citizenscape a product by Public-i
  24. 24. But there are cost savings here as well <ul><li>New technologies can bring cost savings to current processes: </li></ul><ul><ul><li>Cost of a Council meeting attendee: £180 </li></ul></ul><ul><ul><li>Cost of webcast attendance: £7.14 </li></ul></ul><ul><li>But the real prize in terms of cost savings is around co-production of services </li></ul><ul><ul><li>Change the way in which you work with the public </li></ul></ul><ul><ul><li>Enable them to look after themselves to a far greater extent </li></ul></ul><ul><ul><li>Yes….this is the Big Society </li></ul></ul>
  25. 25. Co-production?? <ul><li>Co-production: Involving all participants in both the design and delivery of a service </li></ul><ul><ul><li>Its about the genuine sharing of power </li></ul></ul><ul><ul><li>But it still needs governance and trusted decision making </li></ul></ul><ul><li>And some references: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>Citizenscape a product by Public-i
  26. 26. What might this look like? <ul><li>The culture online is aligned with the values and behaviours of co-production so start there – and it’s cheaper </li></ul><ul><li>Build your relationships with your community – expand not just on using the technology to broadcast but develop the social aspect </li></ul><ul><ul><li>Build the relationships that you no longer have time or resources to build offline – cuts will hit manpower </li></ul></ul><ul><ul><li>Research, reflect, learn – you will not get this right first time </li></ul></ul>Citizenscape a product by Public-i
  27. 27. As your communities start to self organise more effectively you need to understand where you add value to this process Its not just resources anymore – you need to bring balance
  28. 28. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x Thank you for your time <ul><li>Catherine Howe, Chief Executive, Public-i Group Ltd </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@curiousc </li></ul></ul>