2. Description of the project (1)
History and heritage
buildings
manuscripts
didactic material and instruments
est. 30 different collections from the
faculties of Humanities, Science &
Technology and Biomedical Science
3. Description of the project (2)
Commission for Academic Heritage
Week of Academic Heritage:
23rd – 27th of April
Two groups of students to organise a
project and work with the scientific
collection(s)
Hidden Heritage – Eigenzinnig Erfgoed
4. Description of the project:
objects
Historical Collection Pyschology and
Educational Sciences
5. Description of the project:
locations
Faculty libraries of the Humanities
6. Description of the project:
objective
Increase awareness and visibility
from basement to public sphere
Stress the value of collection
Confrontation and encourage reflection
Pilot project
incentive to do more
7. Process of the project (1)
Explorative phase
meeting with prof. Vanpaemel
visiting collections
Decision time
collection of schoolbooks
choice of location and presentation
8. Process of the project (2)
Operative phase
contacting curators of collection to make a
selection
asking libraries to cooperate
finding display cabinets
The last mile
selecting books and
wall hangings to be used
promotional campaign
setting up the exhibition
9. SWOT-analysis (1)
Strengths
unique collection and never seen before
historical value
no overload in libraries which are barely used
libraries are frequently visited
unprecedented
10. SWOT-analysis (2)
Weaknesses
unprecedented
no former attention to heritage at the K.U.L.
low budget due to the relative indifference
'just' a pilot project
time constraints
no demand
11. SWOT-analysis (3)
Opportunities
growing interest in heritage
preceded by Erfgoeddag
cooperation between different groups and
people
12. SWOT-analysis (4)
Threats
the “Vlaams Overlegplatform voorAcademisch
Erfgoed” (Flemish consultation platform for
Academic
Heritage) is not fully operative yet
low visibility and decentralized
13. Communication (1)
Target
staff and students of the university
Aim
visibility and awareness (see: objectives)
Message
“The education you are involved in not only has a
present and a future, it also has a past.”
Means/media
viaHidden Heritage – Eigenzinnig Erfgoed
Facebook, posters, flyers, library screens and
mailings
14. Communication (2)
Evaluation
excellent cooperation with HCPES
good contact with faculty libraries
points of improvement
delay in poster design
personal invites were missing
start earlier
15. Marketing (1)
Mission and goals: see objectives
Environment
macro:K.U.L.
meso: K.U.L. and community
16. Budget & subsidy
Costs
print services and logistics
Income
no entrance fee
Subsidy
Cultural Commission of the K.U.L.
Partly granted.
€100 to cover transportation costs
17. Evaluation
valuable project
innovative
good cooperation with HCPES and libraries
good communication within the group
