1. Silent Hedonism Fest
A transboundary night of musical mitigation

2. Content
• Presentation
• Concept
• Realisation
• Phase 1: initial project & advice
• Phase 2: operationalisation
• Phase 3: Honest House
• Communication & marketing
• Finances
• SWOT-analysis

3. Presentation
Initial functions
• Julie Minner: projectmanager
• Nico Kennes: communication executive
• (Lana Troch): marketing executive
• (Lauren Bollen): financial director
Eventual functions
• Julie Minner: online marketing & administration
• Nico Kennes: offline marketing, PR & finances

4. Concept
• Initial plan: transboundary musical event promoting
Wallonian music
• More & more emphasis on music
• Core principles:
• Interesting music scene in Wallonia
• Different genres
• Wallonia & Flanders: separated music scene
• Similar initiatives limited (e.g. ABBota, Belgavox)
= a pity!

5. Realisation: Phase 1
• Brainstorm: lots of ideas, fantasizing…
• Big event on Ladeuzeplein
• Established bands from Flanders & Wallonia + new talent
• Limited progress  more pragmatic approach
• Early November: financial director Lauren Bollen leaves
the project

6. Realisatie: Phase 2
• More realistic, but professional approach
• Contact with STUK through internship Lana Troch
• Contacts: Gilke Vanuytsel & Joeri Thiry
• Negotiation for usage Labozaal
• Half commitment:
• Revenues catering for STUK
• Rental & salaries: p.a., light & engineer: our responsibility
• End of February: marketing director (& link with STUK)
Lana Troch leaves the project

7. Realisation: Phase 3
• Idea: start small & not giving up
• Connections with Fakbar Letteren
• Concert evening in praatkamer if:
• Income of drinks for Letteren
• Rent p.a., light & payment engineer: our responsibility
• Ties with Radio Scorpio
• Possibility to use p.a. of province for free
• Contact at Honest House
• Perils of Penelope & Horson perform for reduced wage

8. Communication & marketing
• Website: silenthedonismfest.wordpress.com
• Facebook page: facebook.com/SilentHedonismFest
• 250 full colour premium gloss A6 flyers
• 25 A3 full colour posters
• Advertising via Honest House, Fakbar Letteren
• Press release: music magazines & blogs

10. Communication & marketing
• Website: silenthedonismfest.wordpress.com
• Facebook page: facebook.com/SilentHedonismFest
• 250 full colour premium gloss A6 flyers
• 25 A3 full colour posters
• Advertising via Honest House, Fakbar Letteren
• Press release: music magazines & blogs

11. Finances
Process Sum
Expenses Perils of Penelope 50 euro
Horson 50 euro
SABAM 19,68 euro
P.A. 225,06 euro
Catering (+ sponsorship in kind) 20 euro
Income Grant K.U.Leuven -0 euro
Sponsors -205 euro
Tombola -180 euro
• 45 prices
• 4 euro/ticket
Subtotal 0,26 euro

12. SWOT-analysis
Strengths Weaknesses
• Qualitative bands • Venue not fully equipped
• Innovative music • Small capacity
• Centre of Leuven • Limited income
• Qualitative p.a. • Absence of professional light
• Experienced sound engineer installation
Opportunities Threats
• Extra promo through • Exam period approaches
collaboration with Radio Scorpio, • Activities other student
Honest House, Fakbar Letteren organisations for the end of the
• Relatively few other activities on semester
Monday