A good looking website is just not enough.<br />
The new shift in the Internet age is web 2.0<br />
So, what does digital branding mean to the company<br />
Why is (digital) branding so important?<br />Business is becoming more competitive and more global. <br />All companies compete for the same customers<br />People buy from people<br />Ultimately, it is the personal relationship that makes the sale<br />People trust strong brand<br />Strong brand can be the tipping point when a buyer evaluates product or service<br />Brand voice has to be uniform. <br />Understanding your brand helps you define a direction for your business, and keeps it on course during difficult times. It is important to stay focused on how businesses create value. <br />Thought leadership develops strong brand. <br />A compelling brand, which is developed on the thought leadership plank provides the guidance you need to shape your strategy, and adds enormous value to your business<br />
Basic rule of digital branding for a company<br />Paid Ads<br />communities<br />Reach TG<br />Blogs and Forums<br />Optimizaion<br />Engage customers <br /><ul><li>Accomplish short-term lead generation objectives via paid ads.
Build communities on Facebook, LinkedIn and other community platforms.