Digital brand positioning

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Digital brand positioning

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Digital brand positioning

  1. 1. Shift happens<br />
  2. 2. A good looking website is just not enough.<br />
  3. 3. The new shift in the Internet age is web 2.0<br />
  4. 4. So, what does digital branding mean to the company<br />
  5. 5. Why is (digital) branding so important?<br />Business is becoming more competitive and more global. <br />All companies compete for the same customers<br />People buy from people<br />Ultimately, it is the personal relationship that makes the sale<br />People trust strong brand<br />Strong brand can be the tipping point when a buyer evaluates product or service<br />Brand voice has to be uniform. <br />Understanding your brand helps you define a direction for your business, and keeps it on course during difficult times. It is important to stay focused on how businesses create value. <br />Thought leadership develops strong brand. <br />A compelling brand, which is developed on the thought leadership plank provides the guidance you need to shape your strategy, and adds enormous value to your business<br />
  6. 6. What we need to do<br />
  7. 7. Basic rule of digital branding for a company<br />Paid Ads<br />communities<br />Reach TG<br />Blogs and Forums<br />Optimizaion<br />Engage customers <br /><ul><li>Accomplish short-term lead generation objectives via paid ads.
  8. 8. Build communities on Facebook, LinkedIn and other community platforms.
  9. 9. Inside peeks, stories, gossips, etc
  10. 10. Review sites, local city sites
  11. 11. Engage, interact, and promote with help of Awards, Polls, Contests
  12. 12. Interact with audience on relevant blogs, forums, and communities
  13. 13. Promote the concept with help of whitepapers, case study, reports
  14. 14. CEO blog, employee blog, brand blog
  15. 15. Reach out to people via SEO and SMO
  16. 16. Spreading content where it reaches the TG for them to engage with it.
  17. 17. Engage, interact, and promote with help of Awards, Polls, Contests
  18. 18. Incentivizes the customer to promote and publicize </li></ul>Engaged Customer<br />1<br />Paid Ads at Content Sites, Forum<br />1<br />ORM<br />Social Networking Sites <br />Banner Ads<br />website <br />3<br />Personal Networks<br />2<br />Engaged Prospect<br />Paid Ads at SNS<br />2<br />SEO<br />Community<br />
  19. 19. What we have achieved<br />Thought Leader<br /> Web 2.0 <br />Engagement <br />Market Challenger<br />Market <br />communication <br />Presentation<br />Me-Too Offering<br />Business Case<br />Analysis<br />TIME LINE<br />
  20. 20. What we have to achieve<br />Thought Leader<br />Industry POV<br />Employee <br />Blog <br />Virtual <br />Engagement <br /> Digital Media <br />Expert<br /> Web 2.0 <br />Engagement <br />Technology <br />Blog <br />Market Challenger<br />White papers <br />Acquisition<br />digital space <br />Market <br />communication <br />Presentation<br />Me-Too Offering<br />Business Case<br />Analysis<br />TIME LINE<br />
  21. 21. What we want to achieve<br />Business <br />Leader <br />Thought Leader<br />CEO Blog<br /> Thought leader<br />Industry POV<br />Employee <br />Blog <br />Virtual <br />Engagement <br /> Digital Media <br />Expert<br /> Web 2.0 <br />Engagement <br />Technology <br />Blog <br />Market Challenger<br />White papers <br />Acquisition<br />digital space <br />Market <br />communication <br />Presentation<br />Me-Too Offering<br />Business Case<br />Analysis<br />TIME LINE<br />
  22. 22. Thanks!<br />

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