Rehab workshop presentation final

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Rehab workshop presentation final

  1. 1. Main Topics  How do you communicate via the internet?  Some Tools  Gather information from you
  2. 2. Why Raise Awareness Building Relationships Recruit Volunteers Increase traffic to website Raising Visibility Attract new demographics Improve Services
  3. 3. Web 2.0 :: The Dynamic Web “Using the internet to instantly collaborate, share information and have a conversation about ideas and causes that we care about.” -Beth Kanter
  4. 4. Where are the users?
  5. 5. Facebook  One of the mot popular networking site  Connect with an audience you might not otherwise reach  Offers an off the shelf platform for sharing news, events, photos, videos, etc.  Provides an open discussion space for feedback  Greater visibility via trusted word of mouth
  6. 6. Facebook Over 500 million users One of the mot popular networking site Connect with an audience you might not otherwise reach Offers an off the shelf platform for sharing news, events, photos, videos, etc. Provides an open discussion space for feedback
  7. 7. 75 million users One of the fastest growing sites Connect with variety of audiences Immediate
  8. 8. How can you use Twitter?  Create an account and start “tweeting” -Items of interest -News/events -Links -Events -Volunteer opportunities  Re-tweet” posts from peer organizations and agencies
  9. 9. 70 million users Business Connection More professional Less Social
  10. 10. How can you use LinkedIn?  Have board members and volunteers include the organization on their LinkedIn profile.  LinkedIn email signature  Include organization in profile  Find experts with talents, experience, and aligned interest  Post questions on specific topic  Start LinkedIn Group
  11. 11. Blogging/Wordpress  Write about your organization’s activities as well as larger issues of concern  Share news, events, videos, photos, etc.  Engage current, new and former volunteers, board members, peers as guest writers and photographers
  12. 12. Photo and Video Sharing Websites
  13. 13. Web 3.0 : The Mobile Web  Mobile Websites, Text Campaigns, Smartphone Apps
  14. 14. First Thing Have goals What do you want to achieve How does Social Media fit in with your communication strategy Who is your audience Who will be responsible? Is there a need for organizational policies What metrics do we need to collect
  15. 15. Return On Investment  Monitor your website traffic  Ask people to subscribe to your email newsletter and mobile lists  Ask people to become volunteers  Page views
  16. 16. Listening  Google Alert-www.google.alerts  Free  Set search criteria organization’s name projects campaigns Key word relevant to
  17. 17. Social Networking Not For You If…  Organization still trying to get a handle on your basic software infrastructure  Target audiences are not using the tools  You don’t have time to make it work  You want clear editorial control over your brand and message
  18. 18. Start small and find what works for you Set priorities on tools
  19. 19. Resources

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