How to thrive
in the Social Media Jungle
By @ctrappe
Leaders in Volunteerism
Cedar Rapids
Oct. 8, 2013
@ctrappe
Christophs...
Objective today:
Getting ideas to really allow your organization
and front-line employees to participate in
social media!
...
Survive by sharing …
• relevant content
• authentic content
• snackable content
• constant content
@ctrappe
Christophsblog...
What it’s not…
• Only selling
• Marketing-related departments only come up
with stories
• Ads!
• Interruption!
• Few updat...
Many social media policies look
like this…
Photo by
IvanWalsh.com
Social media policy …
Seriously: Social media fits into overall
communications!
@ctrappe
Christophsblog.com/liv
Social media plan
• Business goals
• Focus
• Time management
• Definitely do NOT do this
• Do this
• How will you measure ...
Did I mention stories?
Anyone got a good story?
Was it a personal or business story?
Traffic ticket story
@ctrappe
Christo...
Lessons
Stories most meaningful when personal!
(Engage SMEs, employees, etc.)
Interesting, different and new things get pe...
Create a space to share stories
@ctrappe
Christophsblog.com/liv
Channels
@ctrappe
Christophsblog.com/liv
Volunteering drives engagement
@ctrappe
Christophsblog.com/liv
New things get attention
@ctrappe
Christophsblog.com/liv
Help people spot stories
If you want to share something because it’s
unique, interesting or caught your eye for
another re...
How people spot stories
More questions to ask on handout. (Also here:
http://www.christophsblog.com/specific-
questions-ca...
One last thing: The C/VP level
@ctrappe
Christophsblog.com/liv
@ctrappe@ctrappe
Christophsblog.com/liv
Leaders in volunteerism thriving in the social media jungle for internet marketing association 2013   copy
Leaders in volunteerism thriving in the social media jungle for internet marketing association 2013   copy
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  • By participating I mean responding, yes, but we won’t go into that much today. Participating also means leading! Sharing stories that are relevant. What’s relevant? Of course your audience/customers decide that…. But stories work.
  • Define does and donts. Just a few!
  • Authentic stories vs. talking pointsQuestions to ask: Does it fit into overall mission?
  • After sharing traffic ticket and then walking story ask the typical questions!
  • Even if it’s internal first.Change at UW…
  • So, why is all of this important for volunteering…? Volunteering drives engagement
  • Spikes are volunteer projects
  • Have to be on board…Positive reinforcementGet them sharing storiesMy story!
  • Leaders in volunteerism thriving in the social media jungle for internet marketing association 2013 copy

    1. 1. How to thrive in the Social Media Jungle By @ctrappe Leaders in Volunteerism Cedar Rapids Oct. 8, 2013 @ctrappe Christophsblog.com/liv Photo by Luke Jones
    2. 2. Objective today: Getting ideas to really allow your organization and front-line employees to participate in social media! @ctrappe Christophsblog.com/liv
    3. 3. Survive by sharing … • relevant content • authentic content • snackable content • constant content @ctrappe Christophsblog.com/liv
    4. 4. What it’s not… • Only selling • Marketing-related departments only come up with stories • Ads! • Interruption! • Few updates • Unrelated updates. “Happy Thursday!” @ctrappe Christophsblog.com/liv
    5. 5. Many social media policies look like this… Photo by IvanWalsh.com
    6. 6. Social media policy … Seriously: Social media fits into overall communications! @ctrappe Christophsblog.com/liv
    7. 7. Social media plan • Business goals • Focus • Time management • Definitely do NOT do this • Do this • How will you measure success? Christophsblog.com/social-media-plan- template/
    8. 8. Did I mention stories? Anyone got a good story? Was it a personal or business story? Traffic ticket story @ctrappe Christophsblog.com/liv
    9. 9. Lessons Stories most meaningful when personal! (Engage SMEs, employees, etc.) Interesting, different and new things get people to pay attention! @ctrappe Christophsblog.com/liv
    10. 10. Create a space to share stories @ctrappe Christophsblog.com/liv
    11. 11. Channels @ctrappe Christophsblog.com/liv
    12. 12. Volunteering drives engagement @ctrappe Christophsblog.com/liv
    13. 13. New things get attention @ctrappe Christophsblog.com/liv
    14. 14. Help people spot stories If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story! Share the story with somebody to see if it’s interesting to others! @ctrappe Christophsblog.com/liv
    15. 15. How people spot stories More questions to ask on handout. (Also here: http://www.christophsblog.com/specific- questions-can-help-with-specific-stories/) @ctrappe Christophsblog.com/liv
    16. 16. One last thing: The C/VP level @ctrappe Christophsblog.com/liv
    17. 17. @ctrappe@ctrappe Christophsblog.com/liv

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