June 5, 2010 Kenneth Collins Senior Vice President Research and Development Riordan Manufacturing One Riordan Plaza San Jose, CA 95112 Dear Mr. Collins: I understand that environmental and energy-reduction concerns have been on your priority list for some time now. With rising energy costs and a slowing economy, I commend your efforts to explore additional ways Riordan Manufacturing can implement energy-saving programs and practices. As we have discussed over the past few weeks, Lunsford Environmental, Inc. has been providing consultation services to businesses just like yours for more than 20 years. With two decades of experience, our track record of saving costs speaks for itself. Clients of Lunsford Environmental have saved more than $250 million in energy costs. With this in mind, I am pleased that Lunsford Environmental has been able to develop a proposal that, once implemented, will add Riordan Manufacturing to our list of satisfied customers. Our tailored approach will help Riordan Manufacturing implement cost-effective and energy-saving practices that will increase your profits and reduce your environmental waste. Our staff of environmental experts and manufacturing engineers is confident, as am I, that our proposal will provide the best opportunities for your company to increase efficiency and reduce costs. The business proposal we will provide to you details the steps that Lunsford Environmental will take to review your organization’s energy usage and provide you with the latest cost-saving ecological alternatives. This proposal represents the most current research available, as our team of experts is constantly developing best practices and studying how the latest technological advancements can be used to create greater energy efficiencies at lower costs. The table of estimated costs summary that we will provide is based on our review of your needs at this time; however, these costs can be modified based on your ongoing needs. During the next few days, we will be placing the final touches on the proposal. We will ship it directly to your office via FedEx within one week, so please be expecting our proposal to arrive shortly. In closing, I look forward to talking with you further about your energy-management needs and about how Lunsford Environmental can provide you with the services you need to start reducing energy costs in ways that protect our natural resources and increase your bottom line. Please contact me any time regarding this proposal development process. Thank you very much for the opportunity to submit our proposal, and I, along with the entire staff at Lunsford Environmental, look forward to working with you in the near future. Sincerely, Caitlyn Gartz Caitlyn Gartz Vice President, Marketing Lunsford Environmental rss Enclosure cc: Renae Rollings � Lunsford Environmental One Lunsford Drive Seattle, WA 99304 � Please note that the names and organizations in this business letter are ficti ...

1. June 5, 2010
Kenneth Collins
Senior Vice President
Research and Development
Riordan Manufacturing
One Riordan Plaza
San Jose, CA 95112
Dear Mr. Collins:
I understand that environmental and energy-reduction concerns
have been on your priority list for some time now. With rising
energy costs and a slowing economy, I commend your efforts to
explore additional ways Riordan Manufacturing can implement
energy-saving programs and practices.
As we have discussed over the past few weeks, Lunsford
Environmental, Inc. has been providing consultation services to
businesses just like yours for more than 20 years. With two
decades of experience, our track record of saving costs speaks
for itself. Clients of Lunsford Environmental have saved more
than $250 million in energy costs.
With this in mind, I am pleased that Lunsford Environmental
has been able to develop a proposal that, once implemented,
will add Riordan Manufacturing to our list of satisfied
customers. Our tailored approach will help Riordan
Manufacturing implement cost-effective and energy-saving
practices that will increase your profits and reduce your
environmental waste. Our staff of environmental experts and
manufacturing engineers is confident, as am I, that our proposal
will provide the best opportunities for your company to increase
efficiency and reduce costs.

2. The business proposal we will provide to you details the steps
that Lunsford Environmental will take to review your
organization’s energy usage and provide you with the latest
cost-saving ecological alternatives. This proposal represents the
most current research available, as our team of experts is
constantly developing best practices and studying how the latest
technological advancements can be used to create greater energy
efficiencies at lower costs. The table of estimated costs
summary that we will provide is based on our review of your
needs at this time; however, these costs can be modified based
on your ongoing needs.
During the next few days, we will be placing the final touches
on the proposal. We will ship it directly to your office via
FedEx within one week, so please be expecting our proposal to
arrive shortly.
In closing, I look forward to talking with you further about your
energy-management needs and about how Lunsford
Environmental can provide you with the services you need to
start reducing energy costs in ways that protect our natural
resources and increase your bottom line. Please contact me any
time regarding this proposal development process. Thank you
very much for the opportunity to submit our proposal, and I,
along with the entire staff at Lunsford Environmental, look
forward to working with you in the near future.
Sincerely,
Caitlyn Gartz
Caitlyn Gartz
Vice President, Marketing
Lunsford Environmental
rss

3. Enclosure
cc: Renae Rollings
�
Lunsford Environmental
One Lunsford Drive
Seattle, WA 99304
� Please note that the names and organizations in this business
letter are fictitious (excluding FedEx, San Jose, California, and
Seattle, Washington). The information herein has been created
for demonstration purposes only. The Lunsford Environmental
logo has been created exclusively for the purposes of this
tutorial and is not affiliated with any company or organization.
Hello, Everyone:
Riordan Proposal Accepted
[email protected]
[email protected]
I want to offer my deepest gratitude and appreciation to
everyone on the Riordan Manufacturing, Inc. proposal

4. preparation team. You did a fantastic job under pressure to
complete this proposal! I also want to offer tremendous kudos
to our support services staff for helping prepare the legwork for
this proposal.
This proposal was one of the more complex proposals Lunsford
Environmental has developed in the recent past, so I’m pleased
to inform you that Riordan Manufacturing has accepted the
proposal.
The proposal was delivered last Tuesday. Since that time, I have
spoken with Kenneth Collins, Senior Vice President, Research
and Development, of Riordan Manufacturing, who informed me
this morning of his intent to accept our proposal. Although
Riordan Manufacturing reviewed proposals from several other
consulting agencies, he felt that our proposal offered Riordan
the best possible services at the best possible prices. Once
again, congratulations to everyone who played a role in helping
us secure this contract.
We will begin the first phase of our review and evaluation
process on Monday of next week, as we will require a few days
to make preparations for the beginning phases of this project. In
the meantime, we will have a small victory celebration in the
second-floor break room tomorrow from 11:30 a.m. to 1:00 p.m.
A buffet-style hot luncheon will be provided to all Lunsford
Environmental employees, so please feel free to stop by and
enjoy the festivities.
Thank you again to the proposal development team for a
tremendous job on the Riordan Manufacturing proposal project.
Caitlyn Gartz
Vice President, Marketing
Lunsford Environmental
E-mail: [email protected]

5. Phone: 555-100-0199
Hello, Everyone:
I want to
offer my deepest gratitude and appreciation to
everyone on the
Riordan Manufacturing, Inc.
proposal
preparation team
.
You
did a fantastic job under pressure to
complete
this proposal!
I also want
to offer tremendous kudos to our support services staff for h
elping prepare
the legwork for this proposal.
This proposal
was one of the more complex proposa
ls
Lunsford Environmental

6. has developed
in
the
recent past
, so
I’m pleased to inform you that
Riordan Manufacturing has accepted
the proposal
.
The
proposal was delivered
last Tuesday.
Since that time, I have spoken with
Kenneth Collins
,
Senior
Vice
President, Research and Development
,
of Riordan Manufacturing, who informed me this morning of
his intent to accept our proposal.
Although Riordan Manufacturing reviewed proposals from
several other
consulting agencies, he felt that our proposal offered Ri
ordan the best possible services
at the best

7. possible prices. O
nce again, congratulations to everyone who played a role in
helping us secure this
contract
.
We will begin the first phase of our review and evaluation
process on Monday of next week, as we wi
ll
require a few days to make preparations
for the beginning phases of this project
. I
n the meantime,
we will
have
a small
victory
celebration in the second
-
floor break room tomorrow from 11:30 a.m. to 1:
00
p.m.
A
buffet
-
style hot luncheon will be provided
to all
Lunsford Environmental
employees, so plea
se feel free to
stop by

8. and enjoy the festivities
.
Thank you again to the proposal development team for a
tremendous job on the Riordan
Manufacturing
proposal project.
Caitlyn Gartz
Vice
President, Marketing
Lunsford Environmental
E
-
mail:
[email protected]
Phone:
555
-
100
-
0199

9. [email protected]
[email protected]
Riordan Proposal Accepted
Hello, Everyone:
I want to offer my deepest gratitude and appreciation to
everyone on the Riordan Manufacturing, Inc.
proposal preparation team. You did a fantastic job under
pressure to complete this proposal! I also want
to offer tremendous kudos to our support services staff for
helping prepare the legwork for this proposal.
This proposal was one of the more complex proposals Lunsford
Environmental has developed in the
recent past, so I’m pleased to inform you that Riordan
Manufacturing has accepted the proposal.
The proposal was delivered last Tuesday. Since that time, I have
spoken with Kenneth Collins, Senior
Vice President, Research and Development, of Riordan
Manufacturing, who informed me this morning of
his intent to accept our proposal. Although Riordan
Manufacturing reviewed proposals from several other
consulting agencies, he felt that our proposal offered Riordan
the best possible services at the best
possible prices. Once again, congratulations to everyone who
played a role in helping us secure this
contract.
We will begin the first phase of our review and evaluation
process on Monday of next week, as we will

10. require a few days to make preparations for the beginning
phases of this project. In the meantime, we will
have a small victory celebration in the second-floor break room
tomorrow from 11:30 a.m. to 1:00 p.m. A
buffet-style hot luncheon will be provided to all Lunsford
Environmental employees, so please feel free to
stop by and enjoy the festivities.
Thank you again to the proposal development team for a
tremendous job on the Riordan Manufacturing
proposal project.
Caitlyn Gartz
Vice President, Marketing
Lunsford Environmental
E-mail: [email protected]
Phone: 555-100-0199
[email protected]
[email protected]
Riordan Proposal Accepted