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1.What is Starbucks’ ROA for 2012, 2011, and 2010? Why might focusing specifically on ROA be misleading when assessing asset management (aka management efficiency)? 2.Why is ROE considered the most useful metric in measuring the overall ability of a business strategy to generate returns for shareholders? 3. How do the financial statements reveal company strategy (i.e., what story do the numbers tell and does that story align with the strategy of Starbucks?)? .

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1.What is Starbucks’ ROA for 2012, 2011, and 2010? Why might focusing specifically on ROA be misleading when assessing asset management (aka management efficiency)? 2.Why is ROE considered the most useful metric in measuring the overall ability of a business strategy to generate returns for shareholders? 3. How do the financial statements reveal company strategy (i.e., what story do the numbers tell and does that story align with the strategy of Starbucks?)?

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