Pre Qualification Document CB -Cr

Prequalification & Company Profile
Managing Your Space is our Business
www.cherrybrowninteriors.com
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INDEX
1. Introduction 3
1.2 Mission 4
1.3 Vision 4
1.4 Sustainability 4
2. Cherry Brown and the Environment 4
2.1 Our Commitment 5
2.2 Disposal and Recycling 5
2.3 Sustainability in our Supply Chain 5
3. General Information 6
3.1 Location Map 6
4. Interior Scope we Provide 7
5. Services we provide 7
6. Organization Chart 8
7. Quality & Safety 9
8. Some of our works 9
9. Some of our other clients 30
10. Contact Details 31
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1. Introduction
Since its establishment in 2012 in Dubai (UAE), Cherry Brown Interiors has built a
solid reputation as a leading interior design consultant and Turnkey Fit out company
and as a supplier of high end furniture and accessories in the Middle East region.
Today, our impressive base of clients reflects our consistency in maintaining the
highest perfection and exquisite interior design environment in every project we
execute. Whether it’s classical, modern, or just contemporary interior; we give life to
any designs.
Beyond three dimensions, our exquisite identity and luxurious touch is distinctively
communicated in the work that we accomplish. Over the years, we have successfully
completed over countless number of interior turnkey solutions projects in
collaboration between architects, designers and high skilled technicians to ensure
excellent finish and décor.
Cherry Brown specializes in extensive turnkey interior fit-outs with the highest
standard of workmanship where extreme care is taken for minute details. Be it from
wall-to-wall or floor to ceiling, we deliver quality fixed joinery and special luxury
finishes to our clients, including doors and frames, metal works and timber panelling.
In addition to our own operations, we are supported by prominent suppliers
worldwide, ensuring that all client requirements are efficiently met.
We have the full resources to manage the entire interior project, from concept to
execution, giving customers total peace of mind and satisfaction. Cherry Brown offer
the most complete interior design, furniture solutions, and retail service available in
the region. Our service ranges from site feasibility studies, conceptual design,
production of technical drawings and managing of tender process all the way to
execution of project on behalf of clients, working alongside building owners,
contractors and relevant authorities.
At Cherry Brown Interiors, we work in partnership with our Customer which is key to
years of continuous success.
Cherry Brown's success lies in its most important asset “PEOPLE”. Having made
total quality management as an organizing principle since inception, we at Cherry
Brown were able to achieve the experience, skill and resources to tackle the most
challenging projects under the most demanding schedule. Our core strength i.e. our
people have been well structured into various divisions within our corporate structure
to provide a full gamut of project related services. The divisions namely Marketing,
Design, Technical, MEP, Estimation/ Pre Contracts, Post Contracts and Project
Management work in coordination until completion of the project.
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1.2 Mission
At Cherry Brown Interiors we strive to provide exquisite interior design and Fit Out
services in addition to supplying high end furnishing and finishing solutions. We value
the importance of our relationships with clients and work in partnership thus taking
pride in our ever-expanding achievements.
1.3 Vision
At Cherry Brown Interiors we look forward in gaining a leading position in the market
by providing exquisite interior design and fit out services and high end furniture and
finishing products.
1.4 Sustainability
At Cherry Brown, we believe sustainable design and construction is about being a
good citizen locally and globally. Integrating the environmental, economic and health
benefits of sustainability practice into our projects requires a multidisciplinary team
approach. We strive to achieve a full commitment from clients, designers, sub-
contractors and suppliers to maximize operational energy use, provide quality
interiors and limit the environmental impact of construction and operation.
Cherry Brown invests substantially in research and leads cross disciplinary initiatives
on understanding and reducing energy use, the lifecycle impact of the products, their
packaging and transport to site, as well as end-of-life reusability. We are continuously
trying to evolve various tools to create turnkey solutions that maximize the
sustainable value of every project. We support each opportunity to help our clients
reach achievable environmental, social, aesthetic and economic solutions posed by
the challenges of their specific project.
2 Cherry Brown and the Environment
Cherry Brown Interiors aims to set a higher standard in the interior fit out industry and
find a balance between environmental impact, social well-being and stakeholder
values. We are working towards certification process to measure our carbon footprint
and will be committed in reducing the carbon emissions associated with our business
operations on an annual basis.
Process to work with external specialist to measure our current carbon footprint has
begun. We are committed to reducing the carbon emissions associated with our
business operations on an annual basis.
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Cherry Brown is preparing for ISO 14001 and has appointed internal environmental
coordinators to ensure that environmental best practice remains a priority.
2.1 Our Commitment
We are committed in delivering our products and services with the highest quality and
transparency. We understand the value and importance of quality and transparency
in all walks of life and we strive to maintain the same in every area of our operations.
It is our promise that every customer will receive only quality products and services.
We design and execute artistic interiors with great emphasis towards a greener
planet. We do not compromise on ethical and moral standards.
2.2 Disposal and Recycling
Cherry Brown removes damaged and broken materials from sites for disposal for
which we follow strict procedures. All reusable materials are returned to our
warehouse and stripped back to component form. This allows us to re-build
approximately 5% of the materials into other useable products. The remaining
components and materials are sorted and disposed of via the most efficient and
environmentally-sound methods available. All metal and plastic components are
recycled. A minimal amount of non-recyclable elements remain and are collected by
the approved waste disposal contractor.
The re-built materials are sometimes used as a loan product for clients awaiting new
materials, or are donated to worthy causes.
2.3 Sustainability in our Supply Chain
We make it an important that all our partners share our environmental ethos by
striving to reduce their own impact on the environment and implementing sound
manufacturing processes and policies.
In order to ensure a greener procurement, we encourage our supply partners in
ensuring their waste-sorting practices are in line with the latest methods and waste is
avoided wherever feasible and recycled whenever possible. Additionally, some of our
suppliers also take the lead in knowledge-sharing about environmental issues.
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3. General Information
Legal Name Cherry Brown Technical Services LLC
Company Type Limited Liability Company
Trade Licence # 675952
Telephone +971 4 2956990 / +971 4 4329383
Fax +971 4 2956914 / +971 4 4329382
Email management@cherrybrowndxb.com
Website www.cherrybrowninteriors.com
Mobile No +971 567346091
P.O.Box 12548
Office Address Business Village – Office 742 – Deira – Dubai
Warehouse Address Golf Park Building – Garhoud – Dubai
Year of Establishment 2012
Activity Turnkey Fit Out, Design and Build, Maintenance
Bank Name Union National Bank
Bank Address Dubai – UAE
Account # 011075602116
IBAN AE960450000011075602116
Account Name Cherry Brown Technical Service
3.1 Location Map
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4. Interior Scope we undertake
Commercial Residential Specialist Infrastructure
Hotels Apartments Schools Airport Terminals
Luxury Hotels Flats Educational Institutes Duty Free Shops
Offices Villas
Yachts & Super
Yachts
Hospitals
Banks Show Flats Cruise Ships Clinics
F&B (Restaurant Etc) Mock Up Rooms Themed Interiors Metro
Unique Interiors Amusement Parks
SPA’s Museums
5. Services we provide
Turnkey Fit
Outs
From wall to wall and floor to ceiling we offer a total end to end
solution focusing on taking the pressure of our client.
Design &
Build
We work with a panel of world class designers for our Design and
Build Projects.
Project
Management
Our Project Management team overseas every aspect of the Fit-out
process. We exceeds client expectations and deliver projects within
time and budget
Procurement Our in-house contract material solutions team solve the issues of
Procurement for big and small projects right from flooring to finish
Fit Outs The scale of our projects range from providing the finest finishing
touches to a single room through to the bespoke fit out of an entire
building
MEP Services Our specialist mechanical and electrical engineers constitute the MEP
division. The mechanical engineers design and oversee the heating,
ventilation & air conditioning (HVAC), plumbing and rain gutter
systems. Our fire protection engineers design active fire protection
systems for small or complicated projects. Our electrical engineers
are responsible for the project's power distribution,
telecommunication, fire alarm, lighting protection, lighting systems as
well as control systems.
Refurbishment A true understanding of how your business operates, careful
planning, and professional, experienced installation teams ensures
that we have one of the best reputations in the industry for delivering
successful refurbishment projects to our clients
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6. Organization Chart
Director
Operation
Manager
Procurement
Procurement
Manager
Purchase
Manager
Interior
Contracting
Design
Architects
3D Visualisers
Designers
FF & E
Coordinators
Contracts
Estimation
Manager
Estimators
Contracts
Manager
Post Contracts
Civil
Masonry
Gypsum Works
Painting
Quality Control
Joinery &
Upholstery
Carpentry
Fabrication
Soft Furnishing &
Upholstery,
Painting
Installation
Quality Control
MEP
HVAC
Electrical
Plumbing
Fir Fighting
IT
Glass
Fabrication
Site Installation
Quality Control
Solid Surface
Fabrication
Site Installation
Quality Control
Finance Manager
Accountants
Payroll Bill Collectors
Business
Development
Sales & Marketing
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7. Quality & Safety
Promise of providing high quality services is our philosophy. Cherry Brown offers
Turnkey services from concept to completion be it a small design assignment to
huge renovation projects. Throughout the years, Cherry Brown has developed a
program of stability, professional performance, quality recognition, and client
satisfaction. We are driven to provide unique aesthetic values to each and every
project, creating a style unlike any other while adding an element of substance and
meaning. We do more than provide great interiors, we go one better by creating the
ability to evoke emotion by the visitor, beckoning them to return again and again.
Cherry Brown specializes in the interior fit-out of a variety of destinations, including
retail and mixed-use developments, restaurants, hotels and corporate office
environments. Our projects have involved uncommon strategies and innovative
designs to meet our clients' goals
The cornerstone of our business is the strong relationships we have built with our
clients. One reason our clients keep coming back time after time, is because each
project undertaken by Cherry Brown is given the same individual attention so as to
not compromise on the quality
We pride ourselves on the excellence of our workforce and their commitment to
success on every project. Quality control and safety represent important concerns
for Cherry Brown.
Safety during the construction project is influenced in large part by decisions made
during the planning and design process. This is where our safety engineers, in
collaboration with the project managers, devise methods to execute the designs to
the detail while providing maximum safety to our work force.
8. Some of our works
We are enthusiasts..
passionate about work and driven to achieve the visions of our clients
and we let some of our interior works talk about it......
9 | P a g e 3 1

Project Kerala Kitchen Restaurant
Our Scope Turn Key Fitout (Design, Drawings, Approval, Civil, MEP, Kitchen, Cold Store, Joinery,
FF&E etc. in Hamza Mall - Khalid bin waleed Road - Dubai - UAE
Website www.keralakitchenuae.com
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Party Hall / Meeting Room
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Front View - Wooden Panels
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Washroom
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Custom made Kitchen - with Indian, Chinese and Continental Options
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Custom made furniture's
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Design with details
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Inside view
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Project Studio - HBA Office
Our Scope Turn Key Fitout (Drawings, Approval, Civil, MEP, Joinery, FF&E etc. in 30th Floor - Irise
Building - TECOM - Dubai - UAE
Website www.hba.com
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Website www.hba.com
Custom made door handles with HBA Logo for main door
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Website www.hba.com
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Website www.hba.com
Custom made door handle with HBA Logo for main door
Office Corridor with special lights and parquet
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Website www.hba.com
Conference room with special lights
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Website www.hba.com
MEP
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Website www.hba.com
Washrooms
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Project
Lodha Sales Center and Show Flat
Our Scope Turn Key Fitout (Drawings, Approval, Civil, MEP, Joinery, FF&E etc. in Boulevard Plaza -
Emaar Square- Dubai - UAE
Website www.lodhagroup.com
Lodha Group is India's premier real estate developer, based
in Mumbai. Lodha Group is into housing and commercial
projects. The Group is currently developing in excess of 35
million sq.ft. of real estate, with over 30 projects in and
around Mumbai, including the World's Tallest Residential
Towers (The World Towers, Mumbai), Trump Towers etc
Set in South Mumbai – The Park – Trump Tower Mumbai will
stand over 75 storey's tall, dazzling the city with its
shimmering golden façade.
Cherry Brown has been awarded the contract for Turn Key
Fitout for Lodha's Sales Center and Show Flat in Dubai
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Project Lodha Sales Center and Show Flat
Sales Center
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Show Flat
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Show Flat
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Sales Center - Meeting Rooms and Cabin
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9. Some of our other clients include
1) Abdulla Al Bulooki General Trading LLC- Dubai World Trade Centre
2) Radisson Blu Hotel
3) Raffles hotel
4) Emaar
5) Permasteelisa Gartner Project
6) Khalidiya Mall –Abudhabi
7) Cinnabon –Ibn Battuta Mall
8) Green Community Villa
9) One & Only Royal Mirage
10) Delta Financial Service Center
11) Joy Alukkas, Deira
12) Santinos Pizza, Ibn Battuta Mall
13) Royal Furniture Al Ghurair Mall
15) Wadi Doan Restaurant, Al Garhoud
16) Electio Middle East FZE.
17) Cavendish Maxwell, Marina Plaza, Dubai
18) Pacific Prime, Platinum Tower, JLT, Dubai.
19) Nidhi Gems, JLT, Dubai
20) Sugoi Sushi, IBN Battuta Mall
21) Linde Health Care Middle East LLC, Abudhabi.
22) AMEC Turnkey Fit Out Office, Tower 1, TECOM, Dubai.
23) Sugoi Sushi- Dubai Mall
24) Tidjoori Restaurant, JBR
25) Dish Dash Yas Mall, Abudhabi.
26) DMCC Office,JLT
27) Marriott Hotel, Business Bay
28) Ushi Spa, Al Ain
29) Sugoi Sushi, Abudhabi
30) UAE Exchange Center
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10. Contact Details
Cherry Brown Interiors
Post Box No 125428
Golf Park Building
Dubai - UAE
Telephone 00971 432 9383
Mobile 00971 567346091
Email management@cherrybrowndxb.com
marketing@cherrybrowndxb.com
Website www.cherrybrowninteriors.com
**********************
31 | P a g e 3 1

Pre Qualification Document CB -Cr

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