Creuna believes that brand experience, where companies analyze, plan, develop and execute brand-related stimuli like design, identity, packaging and communications to create experiences, will be important in 2022. They also note that polarization, trust, established companies adapting, millennials, chief marketing officers unlearning, signature moments, customer-obsessed operations, and competence will be significant trends this year.

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Haldor Hårvik
Hva Creuna tror
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Brand Experience

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Creuna’s take on Branding:
Brand Experience
We analyze, plan, develop and execute
brand-related stimuli that are part of a brand's
design and identity, packaging,
communications, and environments

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Fame Trump(s)everything

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Polarisering

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Tillit

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De etablerte kommer nå

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Millennials

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CMO - avlæring

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Signature moments

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Customer-obsessed operations

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Kompetanse