The document discusses title design conventions in thriller and horror films. It analyzes the fonts, colors, and imagery used in the titles of films like Inception, Seven, and Paranormal Activity that are meant to set the tone and provide impressions that encourage audiences to watch the films. It then provides a breakdown of the specific titles used in the 2002 film Panic Room, noting how they are introduced partway through to emphasize the film's setting of New York City through images of streets and landmarks like the Empire State Building and Times Square. The final titles shown are "directed by" followed by the director's name to give the film its own brand and identity associated with that director.