Analysis of oblivion film poster

2. ICONOGRAPHY
The iconic image in this poster is the Empire
State building which stands tall over the
character at the foot of the building. The view
can immediately identify with this as it is such a
well known building, It also raises many
questions like how and why is this famous
building that once was the tallest point in the
skyline, suddenly been covered in rock and
rubble along with its surrounding buildings.
THE TAG LINE
“Earth is a memory worth fighting for” the view
can take a lot of information from this sentence.
Including that the earth as we know it has now
gone, and what is left is nothing but a memory.
This asks questions like what happened? What
are they fighting? And why are they fighting? It
creates a strong code of enigma amongst the
views and will draw them into the movie and the
narrative further.

3. THE LAYOUT/COMPOSITION
The composition of this poster is created by a low angled shot showing the main
character “Jack” in the foreground and a line of huge skyscrapers covered in debris and
dirt. A lot like the road and I am Legend posters, this is to put an emphasis on this
characters insignificance among his environment, in this case a barren world, which was
once earth. This sets the narrative for the story as he stands alone with this large
daunting structure in front of him, maybe telling the view that he is alone in the story.
THE STARTS CREDITS
For this poster Tom Cruise is the leading role, and because of this he is the only actor
seen in the credits. This maybe due to his role in the film or that his name is seen as a
unique selling point for the movie, a reason to go see this film, because he is a famous
actor. Its importance is again enhanced by its size and position on the page, it lies right
next to the title and is only just smaller than it. It also uses the same font as the title
“Oblivion”

4. THE TITLE BLOCK
The title is placed in the centre of the open sky to the right of the poster, I believe this is
so that it does not take any focus away from the skyscrapers or everything else that is
going on in the image. The word ”Oblivion” is represented in a large modernistic font,
this is shown in the small gaps in the font and how simple it is. Along with the main
character and his ship, we can see there is a sci-fi aspect to this film.
KEY ART/ CENTRAL IMAGE
The key art in this is the character and his ship at the bottom. It immediately gives us the
feel that it is set in an alternate future as his ship looks almost alien to that of which we
are used to today. The other important image is that of the sky scarpers or, The Empire
State building. This gives a viewer the sense of location, and an insight into what has
happened to earth. The poster does a very good job of creating a code of enigma to
intrigue the possible viewers into watching the film to answer all the questions that have
been created.