Chef Robby Goco, Executive Chef/ Owner Cyma and Green Pastures

1. KEY SUCCESS
FACTORS FOR CHEF-
CONCEIVED AND
CHEF-DRIVEN
RESTAURANTS
BY CHEF ROBBY GOCO

2. KEY SUCCESS
FACTORS FOR CHEF-
CONCEIVED AND
CHEF-DRIVEN
RESTAURANTS
BY CHEF ROBBY GOCO

4. CHEF VS BUSINESSMAN
CHEF BUSINESSMAN

5. CHEFASTHE
BUSINESSMAN

6. KEY SUCCESS FACTORS
1. Creating the concept
2. Developing the product
3. Leading the team

7. THE CONCEPT
A. Don’t try to feed everyone
B. Don’t jump in undercapitalized
C. Don’t leave everything to your team
D. Don’t do what others can do better

8. THE PRODUCT -
INGREDIENTS

9. THE PRODUCT -
RECIPES

10. THE PRODUCT - MENU

11. THE TEAM

12. THE TEAM

13. THE SWEET SPOT
• Do all these right, and you will be successful
• Always serve good food, then the profit will come
• But failure will happen
• Desire and Passion

14. - Chef Robby Goco
“GOOD FOOD IS A RIGHT, NOT A PRIVILEGE”