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The Business of F&B Innovation - Amor Maclang
- 2. WHO ARE WE? a transformative marketing company that innovatively promotes businesses, people, and ideas.
- 6. 5 Hashtags You Need To Learn for 2017 Branding and Marketing for the F&B Industry
- 7. DTF #TrendOwnership Even the best in the world do research before entering the Philippines
- 8. #OwnYourTrend Food trends start with local players who grow the category but ultimately lose to new players who know how/when to level up 1
- 10. #PremiumNotPretentious Pretentious = BOOOORING the Internet HATES boring be Premium but Fun! 2
- 12. Mahalin Pagkaing Atin is a movement to pay homage to those who have shaped local cuisine and invite the public to partake in their local food story. Inspired by the concept of terroir, the movement recognizes local food as a reflection of geographical conditions experienced by the communities, their soil, their culture, the types and quality of their crops, their ways, and the love and hard work of the local farmers, cooks, and families who have chosen to sustain their food traditions. Background
- 13. Issues We Aim To Address LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES UNSUSTAINIBILITY OF MANY EXISTING LIVELIHOOD PROGRAMS COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY Sources: •POVERTY AND AGRICULTURE IN THE PHILIPPINES: TRENDS IN INCOME POVERTY AND DISTRIBUTION •DNA BARCODING OF DOMESTIC SWINE BREEDS AND CROSSBREEDS (Sus scrofa) IN THE PHILIPPINES •CHALLENGES OF PHILIPPINE EGG INDUSTRY, PHILEGG WEBSITE
- 15. LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES UNSUSTAINIBILITY OF MANY EXISTING LIVELIHOOD PROGRAMS COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY
- 16. #CollectiveBranding No one said you had to do it all yourself Thought leadership works better as a collective effort 3
- 17. Feeding the New Normal
- 20. Cotabato: The ASEAN at your backdoor
- 21. #VUCAfood Volatile Uncertain Complex Ambiguous Welcome to the new world where marketing is now 20% Risk Preparedness 4
- 23. Malolos: No one is too old to be reinvented
- 24. Max's x GeiserMaclang x Cordillera Collaboration
- 26. Peace is the New Premium
- 27. #DoWellByDoingGood There's a gold mine in your backyard. Culture is the new content Valorize the Philippines and you valorize your brand 5
- 28. To be continued…
- 29. Let’s continue the conversation: Amor Maclang @amormaclang Mobile: +639178944624 Email: amor@geisermaclangnetwork.com
- 30. Tell us about your brand.E-mail | Telephone | Address | Website | Facebook | Twitter | Instagram | Youtube | info@geisermaclangnetwork.com (02) 856 4624 6/F Cambridge Center Building, 108 Tordesilas cor. Gallardo Sts., Salcedo Village, Makati City geisermaclang.com /geisermaclang @geisermaclang @geisermaclang /geisermaclang
Editor's Notes
- LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES Many households that rely on agriculture-related occupations are often income poor; “in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.” Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMS Existing livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY Accessibility and prevalence of less expensive import alternatives such as: Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower price Imported meat products were cheaper than those being locally produced during the initial months of every year
- LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES Many households that rely on agriculture-related occupations are often income poor; “in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.” Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMS Existing livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY Accessibility and prevalence of less expensive import alternatives such as: Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower price Imported meat products were cheaper than those being locally produced during the initial months of every year
- LOW INCOME FOR LOCAL FARMERS AND COMMUNITIES Many households that rely on agriculture-related occupations are often income poor; “in 2009, poverty incidence among households headed by farmers, forestry workers and fishermen is 46.2 percent.” Low farm gate price, limited farmer capital, high cost of production due to high cost of raw materials and medication UNSUSTAINIBILITY OF EXISTING LIVELIHOOD PROGRAMS Existing livelihood programs are not sustainable because they rely on revenues from products that have limited potential for repeat purchase COMMODIFICATION AND ATTRITIONING OF THE HOMEGROWN CATEGORY Accessibility and prevalence of less expensive import alternatives such as: Increased volume of imported processed eggs due to smuggling and the Minimum Access Volume (MAV). Turkish flour is commonly used by community bakers for products sold in provinces due to their lower price Imported meat products were cheaper than those being locally produced during the initial months of every year