Customer Journey Seminar May 3, 2016 Edsa Shangri La Hotel

1. CREATING LARGER THAN LIFE
CUSTOMER-FOCUSED EVENTS

2. a planned
public or social
occasion
e vent
/əˈvent/
noun
noun: event; plural noun: events

3. EVENTS &
ITS IMPORTANCE

4. You get quality touch points with
prospects
You build trust with clients and make your
brand appear more friendly and accessible
You give customers unique and
memorable experiences with your
business
You increase the value of your
products/services

5. TIPS ON HOW
TO get
started

6. 1.Focus on creating value.
2.Be consistent across the board
3.Keep it fresh!

7. CUSTOMER - ATTRACTING EVENTS
learning > interactive >
impactful > fan mode > feel
good

8. How to create the WOW FACTOR?

9. Great First Impressions
The Customer Journey
Be Attentive
Don’t Keep People Waiting
Service with a Smile
Do Something Differently
Personal Touches
Surpass Expectations
Great Last Impressions
Leave a Lasting Impression

10. How to Get the Word Out
Use social media platforms
Design with sharing in mind
Photography
Use traditional media efforts
Pop Ups

11. Closing video