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The New Relationship Marketing - by Mari Smith

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The New Relationship Marketing - by Mari Smith

How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to

How to build a large, loyal, profitable network using the social web - Mari Smith's signature presentation about her new book! The New Relationship Marketing is available anywhere books are sold. Plus, to download a FREE sample chapter and to register for a FREE four-part webinar series that comes with the book, go to

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The New Relationship Marketing - by Mari Smith

  1. the new relationship marketing How to Build a Large, Loyal, and Profitable Network Using the Social Web MARI SMITH Social Media Speaker & Author
  2.  
  3.  
  4. What is Relationship Marketing?
  5. actions taken to build and sustain long-term relationships with customers .
  6.  
  7. the longer relationships are sustained , the more profitable your company .
  8.  
  9. What ’ s New ?
  10. Tech Skills + Soft Skills
  11. open, sharing
  12. Merge Online with Offline
  13. Creatively Nurture
  14. <ul><ul><li>~Maya Angelou </li></ul></ul><ul><ul><li>I've learned that people will forget what you said , </li></ul></ul><ul><ul><li>people will forget what you </li></ul></ul><ul><ul><li>did , </li></ul></ul><ul><ul><li>but people will never forget how you made them </li></ul></ul><ul><ul><li>feel . </li></ul></ul>
  15. What prevents Relationship marketing success?
  16. Overcoming FEAR
  17. Exposure
  18. What about privacy? personal | professional | private
  19.  
  20. Timesink? All consuming
  21. Copyright Protection
  22. New Skills
  23. Emotionally Intelligent Leaders
  24.  
  25. Empathy
  26. Giving with no agenda
  27. Listening
  28. Wow Influencers
  29.  
  30.  
  31.  
  32. 9 Steps To Building Your Business Through Relationship Marketing 3 9
  33. Become a Center of Influence 1
  34. what makes you unique ?
  35.  
  36. Authority: root word = Author
  37. Four Part Formula
  38. <ul><li>Quality Community </li></ul>
  39. 2. Quality Content
  40.  
  41. 3. Consistency
  42. 4. Genuine, Passionate Caring
  43.  
  44. Turn Fans, Friends, Followers into Paying Customers 2
  45. clear offers, CTA’s
  46. Maintain the same style: Personal & Promotional content
  47. Create a Promotional Calendar
  48. Profit through joint ventures
  49.  
  50. Give away your best stuff
  51.  
  52.  
  53. Integrate offline to optimize online 3
  54. Speakers:
  55. research attendees, other speakers
  56. Ensure your presentation facts are accurate!
  57. Embrace sharing your content
  58. monitor back-channel
  59. Discover High Impact Events
  60.  
  61.  
  62. Take photos, videos: valuable content
  63.  
  64.  
  65.  
  66. #wisdom2conf #bwela #sxsw #cmworld #pubcon Watch hashtags for new events
  67. Relationships First. Business Second.
  68. Now Available! online & anywhere books are sold Foreword by Guy Kawasaki
  69. .com/book
  70. Thank You!

Editor's Notes

  • Mari Smith was born in Canada to Scottish parents, then moved to Scotland age 12 with her father and sisters. Then emigrated to San Diego in 1999.
  • How does your brand make people FEEL?
  • Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
  • “What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
  • When emotions go up, intelligence goes down.
  • Also, story of @Mortons &amp; Peter Shankman – wow influencers, turn into brand evangelizers
  • Assets: accent, physicality (height, presence)
  • WHY would people want to emulate you? You’re successful, you appear to “have it all”: travel, money, home. Or maybe you appear fulfilled, you’ve “got your act together.” Assets: accent, physicality (height, presence) FOUR stages of life: Carl Jung, Archetypes (Wayne Dyer): Athlete (strong beautiful body) Warrior (competitive, divide &amp; conquer, ego) Statesman (wiifm vs how may I serve?) Spirit (spiritual being having human experience)  
  • Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
  • Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
  • Gary Vaynerchuk @garyvee
  • Power of connecting with the right people Connect with “Firestarters” to help jump-start your new business, blog, etc. Mari Smith and Mike Stelzner – Mike is the Founder of SocialMediaExaminer.com, Mari was instrumental in helping launch and grow the blog and company.
  • “Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
  • @AmyPorterfield – one of Mari Smith’s most successful protégés.
  • Mari Smith and Jack Canfield, founder of the Transformational Leadership Council.
  • Larry Benet – “The Connector” – founder of SANG, the Speakers and Authors Networking Group
  • “Hollywood Squares” – see Mari’s book “The New Relationship Marketing” for this special exercise!
  • Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  • Guy Kawasaki showcasing Mari Smith’s “Duchenne smile” – a genuine smile that uses the eye muscle and makes “crows feet!”
  • Mari Smith and Guy Kawasaki with the “Kawasaki Swallowtail!”
  • For more information on these particular events, see: www.wisdom2summit.com www.blogworldexpo.com www.sxsw.com www.contentmarketingworld.com www.pubcon.com
  • Mari Smith’s motto for many years.

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