2. Are you ready to consistently achieve the results you want with your business? Are you ready to invest in the future? Are you willing to lead your clients in the way you do business? Are you committed to building strong, lasting, relationships with your clients? If you answered yes to these questions then you deserve Off-Trak Solutions services.
3. RESULTS THAT MATTER Relationships Clients (past, present, and future) Community Leadership Business Community Profitability Financial Other
4. RELATIONSHIP ECONOMICS “Relationship economics isn’t about networking. It’s about learning how to invest in people for an extraordinary return.” David Noir Build, nurture, and sustain your client relationships with social media
5. WE NEED YOU TO LEAD US Leaders: Share their vision of the world Connect with and to their followers Create a culture around their vision and involve others in that vision Challenge the status quo Demonstrate committed action Lead your community with social media
6. PROFITABILITY Financial Maximize your ROI Minimize your client acquisition costs Other Broadcast your achievements Grow your purpose Expand your vision Invest in social media
7. Social Media Revolution ENGAGE: occupy the attention and efforts of your clients (past, present & future) ENROLL: enlist the support of your clients in achieving your vision PROFIT: be of service to your clients – create value
8. ENGAGE: Everyone is a client (past, present, or future) Participate in the conversation Share insights/knowledge authentically Create feedback opportunities Listen occupy the attention and efforts of your clients
9. ENROLL Clients seek leadership Lead the conversation Share insights/knowledge authentically Practice feed-forward Listen enlist the support of your clients in achieving your vision
10. PROFIT: Provide value first, receive second Learn from the conversation Share insights/knowledge authentically Practice follow-up Listen be of service to your clients – create value
11. TACTICS I Your blog is the central information repository and data collection point Lead generation Feedback Content delivery Twitter is a relationship connector Messaging Conversation monitoring
12. TACTICS II YouTube shows the world who you are & what you do Visual message delivery Face Book is a gathering place for your clients Community building Messaging LinkedIn is a professional connecting point Association Industry/Trade groups
15. Strategy Recommendations Channels results Blog Event calendar Personal success profiles Business success profiles Face Book Organization fan page Twitter YouTube Forum to connect & communicate Authentic & transparent messaging Enhance sense of community Feedback Increase enrollment
17. Strategy Recommendations Channels results Blog Event calendar Client profiles / case studies Face Book Organization fan page Twitter YouTube LinkedIn Forum to connect & communicate Authentic & transparent messaging Enhance sense of community Feedback Client acquisition & retention
19. What We Do Assessment Identify opportunities Develop comprehensive strategy Implement action steps Evaluate tactics and adjust as necessary Ongoing support Content creation & distribution Consistent message delivery Because your results matter
20. Contact Telephone: (435) 773-8482 Email: kim@off-traksolutions.com Twitter: @kTrader63 Website: off-traksolutions.com LinkedIn: linkedin.com/in/kimharward Thank-you for viewing this presentation. I look forward to exploring the opportunities social media has for your business with you. Contact me today.