Webinars that Wow


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Webinars that Wow

  1. 1. Webinars that WOW! How to engage an audience without eye contact Presented by: Delivered by: Allison Van Diest
  2. 2. Housekeeping! <ul><li>Please mute your phone while we set up. Only unmute when laughing at our jokes. </li></ul><ul><li>Please do not put the call on hold – hang up and call back to eliminate hold music playing during the session. </li></ul><ul><li>Optimize Viewing the Event </li></ul><ul><li>Hit the F5 key to put the window into full-screen mode </li></ul><ul><li>Close all other applications </li></ul><ul><li>Increase your computer’s screen resolution </li></ul><ul><ul><li>Start Menu->Control Panel->Display </li></ul></ul><ul><ul><li>Settings Tab </li></ul></ul><ul><ul><li>Increase screen resolution by moving the slide all the way to the ‘More’ side (right) </li></ul></ul><ul><ul><li>Click Apply and OK </li></ul></ul>
  3. 3. Questions/Comments/Shoutouts:
  4. 4. How Much Do Webinar Skills Matter? 91% People who have attended a webinar in the last year Number of webinars a month firms planned to give 2009 2010 Source: 1080 Group, June 2009
  5. 5. Top Success Factors of the Overall Webinar Experience <ul><li>Ease of use when joining or participating </li></ul><ul><li>Quality of presenter’s speaking voice or delivery </li></ul><ul><li>Clarity of the message in the presentation </li></ul><ul><li>Invitation that accurately describes the content of the webinar </li></ul>Source: 1080 Group, June 2009
  6. 6. Top Challenge Cited by Presenters <ul><li>Keeping the audience engaged! </li></ul>Source: 1080 Group, June 2009
  7. 7. Top Success Factors We’ll Cover <ul><li>Accurately marketing the webinar </li></ul><ul><li>Clearly delivering the message in the presentation </li></ul><ul><li>Delivering the presentation effectively </li></ul><ul><li>Keeping the audience engaged </li></ul>
  8. 8. Step One: Be Prepared!
  9. 9. Preparing for Your Event
  10. 10. Deciding When, Where, and How <ul><li>Mondays are rotten for free events </li></ul><ul><li>Be mindful of time zones </li></ul><ul><li>Pick technology that works for your audience </li></ul>
  11. 11. Focusing on Why <ul><li>Teaching, training, or selling? </li></ul><ul><li>What are the three key points your audience should remember? </li></ul><ul><li>Don’t be afraid to leave them wanting more </li></ul>
  12. 12. Selecting the Who <ul><li>Top criteria = ENERGY! </li></ul><ul><li>Two is better than one </li></ul><ul><li>Any flaw is magnified when only one sense is engaged </li></ul>
  13. 13. Step Two: Be Informed
  14. 14. Designing the Event <ul><li>Decide your marketing strategy </li></ul><ul><li>Determine your registration process </li></ul><ul><li>Design your invitation and build your communication plan </li></ul>
  15. 15. Marketing Strategy <ul><li>Define target audience </li></ul><ul><li>Select marketing channels </li></ul><ul><li>Assemble lists </li></ul><ul><li>Create your invitation </li></ul>
  16. 16. Registration Guidelines <ul><li>Prepopulate what you know </li></ul><ul><li>Less is more – keep the form simple </li></ul><ul><li>Build in a follow up that gets you more information </li></ul>
  17. 17. Invitation Best Practices <ul><li>Subject line should tell what is inside </li></ul><ul><li>Headline should be attention grabbing and challenge the reader </li></ul><ul><li>Who should come to this event? </li></ul><ul><li>What will the audience learn? </li></ul><ul><li>Embed the ability to register in several places </li></ul>
  18. 18. Communication Plan <ul><li>Digital marketing + digital registration = digital event </li></ul><ul><li>Start three weeks out for paid events </li></ul><ul><li>Start two weeks out for free events </li></ul><ul><li>Social media is not effective for paid events </li></ul>
  19. 19. Step Three: Be Focused
  20. 20. Two of the Best Ways to Annoy the Audience <ul><li>Cover too much </li></ul><ul><li>Deviate from the message </li></ul>
  21. 21. Designing Your Presentation <ul><li>Show vs. Tell </li></ul><ul><li>Choose images that are easily grasped, persuasive, or even funny </li></ul><ul><li>Include a picture of presenter </li></ul><ul><li>Keep it short and focused </li></ul>Picture of 1000 words
  22. 22. Prepare the Event <ul><li>Schedule speaker training </li></ul><ul><li>Upload PowerPoint & polling questions </li></ul><ul><li>Practice dry run with presenters </li></ul><ul><li>Test Audio </li></ul><ul><li>Send reminder to attendees </li></ul>
  23. 23. Excellent Audio is Critical <ul><li>Audiocast vs. teleconference </li></ul><ul><li>Practice handoffs before the event </li></ul><ul><li>Mute all lines until Q & A </li></ul><ul><li>Record the webinar for replay </li></ul><ul><ul><li>Send to non-attendees </li></ul></ul><ul><ul><li>Archive in a library for future prospects </li></ul></ul>
  24. 24. Remind Attendees <ul><li>Date and time </li></ul><ul><li>How to test their equipment </li></ul><ul><li>Clarification on the topic </li></ul><ul><li>Questions, Input, Areas of Interest </li></ul>
  25. 25. Step Four: Be Human Artist: Namakox
  26. 26. More of the Best Ways to Annoy the Audience <ul><li>Read from a script </li></ul><ul><li>Read the slides </li></ul><ul><li>Don’t vary pitch and tempo </li></ul>
  27. 27. Kicking off the Event <ul><li>Presenters dial in to pre-conference 15 minutes before event </li></ul><ul><li>Test interactive features </li></ul><ul><li>Review flow; discuss how Q&A will be conducted </li></ul><ul><li>Start on time! </li></ul><ul><li>Make sure attendees are muted and speakers are not </li></ul>
  28. 28. Encouraging Audience Interaction <ul><li>Annotation tools </li></ul><ul><li>Polling </li></ul><ul><li>Chat </li></ul><ul><li>Live Q & A </li></ul><ul><li>Post webinar survey </li></ul>
  29. 29. Introducing the Speaker and Describing the Event <ul><li>Who is the speaker and why is he/she qualified to present? </li></ul><ul><li>What does the speaker plan to share with the audience? </li></ul><ul><li>How will feedback be collected? </li></ul><ul><li>How will questions be addressed? </li></ul><ul><li>Does the audience have access to handouts or recordings? </li></ul>Allison
  30. 30. Event Follow-Up <ul><li>Immediately after event: </li></ul><ul><li>Send out post event survey </li></ul><ul><li>Within 24 hours: </li></ul><ul><li>Email follow-up to attendees & non-attendees </li></ul><ul><li>Post and distribute recording of event and handouts </li></ul><ul><li>1 week after event: </li></ul><ul><li>Follow-up to evaluate interest or needs of attendees </li></ul>
  31. 31. Please feel free to type your question into the Q&A chat box: Think of something later today you wish you’d asked? If you have questions or would like more information, please feel free to email me! Allison Van Diest , Internet Solutions Architect: [email_address] Questions?