From IBPA Publishing University 2013's Marketing Outside the Box: Tools to Revitalize Revenue. Learn how to market your book in a digital world by focusing on discoverability, shareability, and monitization.

1. Discoverability
Shareability
Monitization
Corrin Foster - Marketing Manager
Greenleaf Book Group
corrin@greenleafbookgroup.com

2. Discoverability
- Excerpt Posting -
• Random 20% visible, 100% searchable
• Amazon Look Inside
• Barnes & Noble See Inside
• Google Book Preview
• Upload as much or as little as you want
• Book/Author Website
• Scribd
• Ganxy
• Bookish
• Jellybooks
• Goodreads
• Facebook - Odyl

3. Discoverability
- Video -
• Video is estimated to make up 70% of search results by 2015
• Types of Content
• Book Trailers
• Author Q&A
• Interviews
• YouTube
• Over 1 billion unique users each month
• Over 4 billion hours of videos watched each month
• 700 YouTube videos are shared on Twitter each minute
• Tips
• Include a call to action
• Use consistent branding
• 2 minutes or less
• Distribution
• Transcription is a must!
• Sound quality is even more important than video quality

4. Shareability
• Content is nothing without the ability to be shared!
• Why is shareable content important?
• Retailers are doing it
• Builds platform
• Positions you as an expert
• Social value
• Sharing and search go hand-in-hand
• Sales!
• The Essentials

5. Shareability
• These places do the work for you
• YouTube/Vimeo
• Ganxy
• Facebook – Odyl
• On your own site
• Plugins
• Embedded content
• Tips for sharing
• Watch your character length
• Include a call to action
• Share other’s content more than your own

6. Monitization
• Direct Sales
• Potential Partners
• Ganxy
• Shindig
• Video
• Google Adwords
• Affiliates
• Amazon Associates
• Barnes & Noble (via LinkShare)

7. Discoverability
Shareability
Monitization
Corrin Foster - Marketing Manager
Greenleaf Book Group
corrin@greenleafbookgroup.com