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Reputation Matters: How a Clear Brand Message Can Help Influencers Monetize

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Presented at Social Media Week Austin 2019

Your reputation as an influencer matters and having a clear brand message is paramount to driving content, vetting monetization opportunities, and maintaining trust with your community. In this workshop, we’ll be showing you how to hone in on your brand message, exploring monetization opportunities and how to determine which are a fit for your brand, and sharing best practices for disclosure as you grow your sphere of influence.

Published in: Social Media
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Reputation Matters: How a Clear Brand Message Can Help Influencers Monetize

  1. 1. REPUTATION MATTERS CORRIN FOSTER, GREENLEAF BOOK GROUP KRISTIN SHEPPARD, GIANT SQUID MEDIA How a Clear Brand Message Can Help Influencers Monetize
  2. 2. Learn and Share!  #SMWATX  #ReputationMatters  @CorrinRenee  @MadBettyATX  @SMXATX
  3. 3. REPUTATION MATTERS  What makes an influencer  Identify your value  Reputation  Disclosure  Options for monetization  Growth
  4. 4. THE POWER OF INFLUENCE
  5. 5. WHAT MAKES AN INFLUENCER  It’s not just about numbers  Experts, thought leaders, and brands  Content creators  Twitter  Instagram  YouTube  Podcast  Blog  Anyone creating value for an audience
  6. 6. IDENTIFY YOUR VALUE  Identify yourself  Identify your audience  Pinpoint the problem  Explain the core benefits
  7. 7. IDENTIFY YOUR VALUE Tom McCarty is a data-driven health care strategist who has reimagined the health care system to help Americans address an unexpected problem: The impending obsolescence of health insurance.
  8. 8. REPUTATION Trust Audience Growth Money Disclosure
  9. 9. DISCLOSURE  Did you receive something?  Money  Product  Travel  Gift Card  Disclose!
  10. 10. DISCLOSURE  Mandated by FTC  Clear and conspicuous  Proximity  Placement  Prominence  Repetition  Distraction  Multimedia  Understandable
  11. 11. DISCLOSURE  Download: https://www.ftc.gov/tips-advice/business- center/guidance/com-disclosures-how-make-effective- disclosures-digital  Buy: http://amzn.com/1503305090
  12. 12. DISCLOSURE  Good Disclosure  #ad  #sponsored  “Thank you to [Sponsor Name] for sponsoring this post/video/podcast!”  Bad Disclosure  #partner  #NAMEpartner  Built in disclosure tools  FB branded content  Instagram paid partnerships  Silence
  13. 13. WAYS TO MONETIZE  Sponsored Content  Paid Advertising  Subscription Services  Affiliate Marketing  Speaking/Consulting  Online Courses  Books, eBooks, Workbooks  Products  Apps
  14. 14. WAYS TO MONETIZE Sponsored Content
  15. 15. WAYS TO MONETIZE Paid Advertising
  16. 16. WAYS TO MONETIZE Subscription Services
  17. 17. WAYS TO MONETIZE Subscription Services
  18. 18. WAYS TO MONETIZE Affiliate Marketing
  19. 19. WAYS TO MONETIZE Speaking/Consulting
  20. 20. WAYS TO MONETIZE Online Courses
  21. 21. WAYS TO MONETIZE Books, eBooks, Workbooks
  22. 22. WAYS TO MONETIZE Products
  23. 23. WAYS TO MONETIZE Apps
  24. 24. CONTINUAL GROWTH  Disclosure  Trust  Identify your value  Create value for your audience
  25. 25. QUESTIONS?  Corrin Foster cfoster@greenleafbookgroup.com  Kristin Sheppard Kristin@giantsquidmedia.com

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