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Insights into SelfPublishing
Patricia.Payton@Bowker.com

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Book Production

4. USA Book Production
Ebooks - Authors and Micro Publishers
Ebooks - Self Publishing Service Providers
Print- Authors and Micro Publishers
Print - Self Publishing Service Providers
2006
2007
2008
2009
2010
2011

5. Ebooks vs. Overall Production
Overall Market
Self Publishing Market

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Market Segment Leaders
Ebooks
1. Smashwords
2. Author Solutions
3. Lulu Enterprises Inc.
4. Bookbaby
5. MintRight
Print
1. CreateSpace
2. Author Solutions
3. Lulu Enterprises Inc.
4. PublishAmerica
5. Independent Publisher

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Service Providers

8. Services Offered in USA Market
• Editing and design services
• Marketing services
• Content creation and distribution
• Product creation
• Metadata
• Distribution

9. Services Offered in USA Market
48 Hour Books
Ingram Content Program
A&A Priting
Instant Publisher
Abbott Press
iUniverse
AuthorHouse
Kobo
Believer's Press
Llumina Press
Bookbaby
Lulu
Booktango
McNally Jackson Books
Concierge Marketing
MintRight
Createspace
Mosaic Paradigm Group
Dogear
Outskirts Press
eBookit
Printondemand
ECKO House Publishing Rosedog
EPS (Electronic Publishing Smashwords
Services)
Trafford
Infinity
Wasteland Press
Westbow
Wine Press
Xlibris

10. Top 5 Self-Publishing
Services
79%
78%
77%
76%
75%
74%
73%
72%
71%
eBook Conversion
ISBN Supplied
Print on Demand
custom cover design
Barcode
Production Services
Metadata Services
Production Services
Pre-Publishing Services
Metadata Services

11. Marketing Services
Blog Tour
Book Launch
Endorsements
Media List
Hollywood pitch
Virtual Book Tour
Speaker Materials
News tracking and reporting
Tagline Development
Author interview or events
Brand Strategy
Blog Setup
Advertising Bundles
Media Kits
Bookfair display
Sell-in Sheets
Social Media Setup/Support
Book Reviews
Advertitsing
Marketing Plan
Book Video Trailers
Product Tie-ins/promotional materials
Publicity Campaigns (including email blasts)
Personal assistance with marketing
Marketing Copy
Press Release Distribution
Website Design
Press Release
0%
10%
20%
30%
40%
50%
60%

12. Distribution Services
70%
60%
50%
40%
30%
20%
10%
0%
ebook distribution to trade
Sell books on their
platform
print distribution to trade
international retailers
Returnability of Product

13. Navigating Services
•
•
•
•
Make a business plan
Understand where you need support
Review service provider websites and interact
Manage your content and metadata

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Purchase Habits

15. Book Awareness Sources
Online - Read an excerpt from the book
In-person - Received recommendation from a
friend/relative
Online - Retailer recommendation on a retailer's
website (e.g. Amazon.com)
Online - Customer Review (e.g. on a retailer's website)
Online - Email From Retailer
In-person - At School
Online - Read about author/book on a blog
Self Published Titles
In-person - In-Store Display/On Shelf/Spinning Rack
All Titles
Online - Author's Website
Online - Received recommendation on a social network
(e.g. Facebook Twitter)
In-person - Saw author talk about the book
Online - Ad on a website (banner ad)
Online - Book Club/reading group
Print - Best Seller List
Online - Book Review (e.g NY Times)
0%
2%
4%
6%
8%
10% 12% 14% 16% 18%

16. Self-Published Titles
Reasons for Purchase Higher
than All Titles
Read an excerpt online and I liked it
I read a good customer review of the book
Price
Saw/heard author discuss book
It was recommended by retailer on a retail site
Intrigued by book title
Read a teaser chapter from forthcoming book and like it
I liked the topic/subject
Special Offer/Price (e.g. 2 for 1)
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%

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Patricia.Payton@Bowker.com