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@thedannorris
THE 6-FIGURE SELF PUBLISHING SIDE HUSTLE
The 6-figure self-publishing side hustle
› Idea
› Writing process
› Formatting / Design
› Launch
› Marketing
› Monetization
Ideas
Coming up with ideas
› Community
› Traction / extension
› Inspiration
› Expertise
› Relax
› Other content (blog / podcast ...
Choosing good ideas
› Is it a neatly packaged idea?
› Does it need to be written?
› Can you build a brand around it?
› Is ...
Origins of my books
Writing process
How my books were written
› 7DS - On my table in the afternoons over a week or two.
› Content Machine - On a few plane fli...
Writing tips
› Track progress with word count - 12,567 words (75%)
› Change scenery
› Write on planes
› Vomit draft [ADD S...
Editing process
Fuck Editing
Formatting / design
Design
Formatting
› InDesign for print / CreateSpace
› Re-done in Jutoh for Kindle and ebooks
› Need a higher standard for book s...
Launch / Marketing
Marketing
› Book Marketing Canvas
› Landing page and email list
› KDP Giveaway
› Ambassador group
› Amazon reviews
› Book ...
Results - All books
› 4 books published in 2 years
› 55,000 total orders (25,000 free)
› 700+ reviews across .com, .com.au...
Results - 7 Day Startup
› 10,000 free downloads in first week
› 20,000 sales since
› 7 translations sold
› Got to #1 in sm...
Results - Create or Hate
› 11,742 free downloads in first week
› Currently#2 in Creativity and #2 in innovation
› 117 revi...
Monetization
AMAZON SALES
ONLINE SALES
AUDIBLE
TRANSLATIONS
CREATESPACE PHYSICAL SALES
PUBLIC SPEAKING
INFO PRODUCTS
MEMBE...
Tools
› DC
› Facebook Group
› WordPress
› Dribble
› Google Docs
› Trello
› Thunderclap
› Upviral
› Drip
› OptimizePress / ...
People and content
› Derek / Marleen
› Tom Morkes
› Elisa Doucette
› Chris O’Byrne
› Derek Murphy
› Tom Morkes Canvas
› WP...
@thedannorris on Instagram, Snapchat, Twitter
and here on Facebook.
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
How to build a 6 figure side business with self publishing
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How to build a 6 figure side business with self publishing

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How to build a 6 figure side business with self publishing by Dan Norris, author of The 7 Day Startup, Content Machine, Operetion Brewery and Create or Hate.

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How to build a 6 figure side business with self publishing

  1. 1. @thedannorris THE 6-FIGURE SELF PUBLISHING SIDE HUSTLE
  2. 2. The 6-figure self-publishing side hustle › Idea › Writing process › Formatting / Design › Launch › Marketing › Monetization
  3. 3. Ideas
  4. 4. Coming up with ideas › Community › Traction / extension › Inspiration › Expertise › Relax › Other content (blog / podcast etc) › In-person
  5. 5. Choosing good ideas › Is it a neatly packaged idea? › Does it need to be written? › Can you build a brand around it? › Is it a strong ‘why?’ › Domain availability › Is it a good story? › There is no blueprint
  6. 6. Origins of my books
  7. 7. Writing process
  8. 8. How my books were written › 7DS - On my table in the afternoons over a week or two. › Content Machine - On a few plane flights. First 12,000 words on the way to DCBKK 2014. › Operation Brewery - Blog posts, and 20,000 words on planes. › Create or Hate - First 5,000 words on a plane, remainder on Day 6 of 7 Day Startup Challenge.
  9. 9. Writing tips › Track progress with word count - 12,567 words (75%) › Change scenery › Write on planes › Vomit draft [ADD SHIT HERE] - there is only 1 goal › Publish all the way through › Write every day, or not › Set a launch deadline
  10. 10. Editing process Fuck Editing
  11. 11. Formatting / design
  12. 12. Design
  13. 13. Formatting › InDesign for print / CreateSpace › Re-done in Jutoh for Kindle and ebooks › Need a higher standard for book shops › 6 x 9 inches for normal books › 5 x 8 inches small books
  14. 14. Launch / Marketing
  15. 15. Marketing › Book Marketing Canvas › Landing page and email list › KDP Giveaway › Ambassador group › Amazon reviews › Book content › Cross promo (Instagram) › Testimonials board › Influencer outreach › Podcast interviews › Thunderclap › Sales page › Amazon page › Share page › Upviral › Product Hunt
  16. 16. Results - All books › 4 books published in 2 years › 55,000 total orders (25,000 free) › 700+ reviews across .com, .com.au and .co.uk at 4.8 average › 11 translations sold › All books hit #1 in at least 1 category in the paid listings › Distribution deal coming
  17. 17. Results - 7 Day Startup › 10,000 free downloads in first week › 20,000 sales since › 7 translations sold › Got to #1 in small business and #1 in startups › Currently #2 in Small business and #3 in Startups › 346 reviews on amazon.com at 4.7 average
  18. 18. Results - Create or Hate › 11,742 free downloads in first week › Currently#2 in Creativity and #2 in innovation › 117 reviews on amazon.com, .co.uk and .com.au at 4.9 average › 30+ unsolicited testimonials › Real people made stuff!
  19. 19. Monetization AMAZON SALES ONLINE SALES AUDIBLE TRANSLATIONS CREATESPACE PHYSICAL SALES PUBLIC SPEAKING INFO PRODUCTS MEMBERSHIP
  20. 20. Tools › DC › Facebook Group › WordPress › Dribble › Google Docs › Trello › Thunderclap › Upviral › Drip › OptimizePress / LeadPages › InDesign › Jutoh › Amazon KDP › CreateSpace
  21. 21. People and content › Derek / Marleen › Tom Morkes › Elisa Doucette › Chris O’Byrne › Derek Murphy › Tom Morkes Canvas › WP Curve Book Marketing › Peter Shankman Writing on Planes › Big Magic / War of Art / Create or Hate
  22. 22. @thedannorris on Instagram, Snapchat, Twitter and here on Facebook.

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