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Wordcamp Edmonton - Slides

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Slides from my talk at Wordcamp Edmonton - "Strategies, Tips, & Trick

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Wordcamp Edmonton - Slides

  1. 1. Strategies, Tips, & Tricks:Content Creation & Blog Marketing
  2. 2. About Me• Nick Coe (@nick_coe) • Marketing & Advertising • Traditional & Digital
  3. 3. Bigger Picture Average person online 60 hours/month 94 domains, 3K webpages 25 hours viewing content
  4. 4. Your Visitors… Thus, your content must… 1. Show Benefit ASAP (Content Strategy) 2. Be Accessible (Marketing Strategy)
  5. 5. How?• Think of your blog as a cupcake… Passion Areas Shared Topics Related Topics Main Subject
  6. 6. Starting Point - Research • Topics – Far & Wide • Social Sites • Relevant forumsTip: “Google Keywords” • High Volume • Low Competition • Keywords – Go NicheTip: “SEO Moz Keyword • Search EnginesDifficulty Tool” • SocialTip: Twitter • Search hashtags • Intuition
  7. 7. Basic Structure General Featured Image Headline Intro Body Conclusion Specific
  8. 8. Structure With Style • Old marketing principle • A.I.D.A.Attention: grab the reader’s attention! Interest: quickly address benefits Desire: confirm their interest Action: show them what to do next
  9. 9. More Tips• Don’t sell, teach• Make it digestible• “Would I read (and share) it?”
  10. 10. Content Summary • Headline + Featured Image  Attention • Tip: Check DIGG headlines & test, test, test… • Featured Image + First sentence  Interest • Tip: Keywords to the front, thumbnail + excerpt • Body  Desire • Tip: KISS, be concise, use lists • Post-Body  Action • Tip: “Social Sharing” & “Related Posts” plugins
  11. 11. Spreading the word • “Build and they will come?” • If content is king, design is queen, then…
  12. 12. “…Context is GOD” – Gary V. • Not what you deliver, but how • Engagement • Listening • People don’t care about you… • But they care what others say • Friends, family • Influencers, thought leaders
  13. 13. Marketing• Outbound Marketing • Inbound Marketing • Interruption • Attraction (Accessibility!) • Advertising • Search, Social • Telemarketers VS. • Email, Other Tip: hubspot.com/marketing-resources
  14. 14. Inbound Marketing Source: seomoz.org
  15. 15. Inbound Marketing • SEO • Quality, not Quantity • Eye on traffic – Google Analytics • Plugin Tip – “SEO Pack” • Social • Produce “pointable” content • Engage, listen, optimize • Plugin Tip: “WP To Twitter”, “Wordbooker”
  16. 16. Inbound Marketing • Email • Most valuable online, social property • Plugin Tip: “WP Autoresponder & Newsletter” • Mailchimp • Other - “Sweat Marketing” • Guest blogging (yours + others) • Plugin Tip: “User Capabilities” • Comment marketing, forums • Infographics, Video, eBooks
  17. 17. Resources• Content • Copyblogger • Problogger • Quora thread – “What are good books and blogs for learning copywriting?”• Marketing • Hubspot • Duct Tape Marketing • SEOMoz
  18. 18. Thanks! Thanks! Any Questions?

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