This presentation by Anindita Debnath provides brilliant insights on how the link building landscape is rapidly changing. She has brought to the fore the fact that traditional link building is dead, and brands will have to create & market great content and obtain links organically for survival.
6. We Should Do Content Marketing to…
Improve Brand Acquire New
Visibility Customers
Increase
Build The Brand
Conversions
Diversify Link Engage
Sources customers
7. What is Content Marketing?
It is a Means by which we can reach out to
our target Audience
24. have a kickass infographic? Well, share it
already!!
Infographics
25. Forums & Discussion Platforms
Talk about your brand and product on
different forums and discussion platforms.
Create the hype and buzz about your
brand!
26. Wikipedia
Create an official page about your brand
on Wikipedia - one of the most trusted and
searched for sites on the internet!
Search engines are constantly chaning and evolving
The Penguin update which was specifically targeted at eliminating spammy methods of link building
Content Marketing not only helps you acquire links from good sources, it also helps build your brand, engage customers, improve visibility and increase conversions.
Content marketing is another way to reach out to our target audience
Get listedin the top blogs of your industry by means of an outreach program and guest blogging
Upload presentations to various platforms such as Slideshare and Scribd
Created a kick ass sales case study? Well upload it online to target potential leads
Got loads of video or audio data? Well, podcast it periodically.
Remember Blendtec? Well, that is the power of videos. So go ahead, make a video and upload it on YouTube!
Did you do a lot of research and come up with a whitepaper? Does it give you an in-depth understanding of the industry? Well, why don’t you let potential leads know that too!!
We all love listing things. Create a list of top 10 tips, or top 8 facts and syndicate it on sites such as 12most!
Well, you take regular seminars for your employees. Why don’t you periodically also engage with your clients by the means of webinars?
We all have PDF and eBook versions of content. Upload it on various platforms.
Get yourself listed on your local yellow pages. Find a directory which actually talks about your niche and get yourself listed there.
Giving away coupons and vouchers? Got special discount codes? Well list yourself on discount websites and coupon websites. Everybody loves a good deal or even better, a freebie.
Have someone who swears by your brand? Ask them to put up a review on their website. Give out widgets linking back to your site.
You already have a list of FAQs for your website or a bunch of resource guides to help visitors. A lot fo sites list these out. Get yourself published.
Selling a new product? Launching a new fashion line? Buying another brand? Well, why don’t you tell the world about it?
Selling beautiful antique furniture? Or lovely hand sewn baby clothes? Your images deserve their own channel.
We all love infographics. We love collecting the data and the thinking that goes behind making one. Your audience loves them too.
Wiki Answers, eHow, Forums.. This is a never ending list. Talk about your brand, showcase your expertise, help out some people in needed. Answer their questions. They might just become future clients! Win-win for everyone!
Well, get yourself on Wikipedia. Enough said.
Facebook, Twitter, LinkedIn, Pinterest, Google Plus. If there is a social network, get a brand channel on it.
Figure out what works best for you. Choose the right channel and then all out.