The internet is the largest and the cheapest means of advertising available to man today. Major search engines like Google, Bing are used extensively by your customers to search for you online. With over 2 billion people using the internet every single day throughout the world, it is absolutely critical for businesses worldwide to utilize the internet wisely and ensure they have immense visibility on various search engines.
Jaguar's social media presence was analyzed over the last 30 days. There were 632 mentions of Jaguar related to "Car" or "Cars". Most discussion centered around a vintage Jaguar car show and the London to Brighton car run event. Blogs made up most conversations, with an opportunity to increase presence on Twitter and forums. The word cloud showed models and events but only one competitor mention. Sentiment was mostly positive or neutral, with few negative comments about quality since Ford's involvement. Contact information is provided for sales, marketing, and executive leadership.
GoPro's website receives an overall grade of A for its marketing strategy and optimization. On-page and off-page optimization are both being utilized effectively. However, the analysis finds that GoPro could improve its on-page relevance by using keywords like "action camera" more and providing more product descriptions. While GoPro has a very popular website, it needs to closely monitor competitors like Sony, Canon, and Polaroid who could capture market share. The analysis provides recommendations for GoPro to focus on keywords, product descriptions, and staying aware of competition to strengthen its online marketing presence.
Connected Nonprofits and Campuses don’t just connect their marketing programs, they also connect marketing with their broader CRM program. This session highlights leading examples from both the nonprofit and university space for how to best connect marketing and CRM.
El documento contiene un nombre "JOSUE DAVID 09182040" seguido de opciones de menú que incluyen "AUDIO", "WORD" y "TRANSICIÓN". La segunda oración indica que se seleccionó la opción "AUDIO" y la tercera oración muestra que luego se seleccionó la opción "TRANSICIÓN ABRIR MENU".
This document provides an overview and training on the Modula Plus and Modula 630K product lines from GE Consumer & Industrial Power Protection. The agenda includes presentations on the Modula Plus and Modula 630K products, their technical specifications, components, functions and assembly. It also covers documentation and software for power design. The training concludes with a demonstration of assembling the products.
"HospiX": The Hospital Exploring Application for Smart Devices is a mobile application that runs on Android platform. This application is mainly capable of providing navigation facilities in hospitals with the newest technology Bluetooth 4.0, using the newest technology device iBeacons.
Jaguar's social media presence was analyzed over the last 30 days. There were 632 mentions of Jaguar related to "Car" or "Cars". Most discussion centered around a vintage Jaguar car show and the London to Brighton car run event. Blogs made up most conversations, with an opportunity to increase presence on Twitter and forums. The word cloud showed models and events but only one competitor mention. Sentiment was mostly positive or neutral, with few negative comments about quality since Ford's involvement. Contact information is provided for sales, marketing, and executive leadership.
GoPro's website receives an overall grade of A for its marketing strategy and optimization. On-page and off-page optimization are both being utilized effectively. However, the analysis finds that GoPro could improve its on-page relevance by using keywords like "action camera" more and providing more product descriptions. While GoPro has a very popular website, it needs to closely monitor competitors like Sony, Canon, and Polaroid who could capture market share. The analysis provides recommendations for GoPro to focus on keywords, product descriptions, and staying aware of competition to strengthen its online marketing presence.
Connected Nonprofits and Campuses don’t just connect their marketing programs, they also connect marketing with their broader CRM program. This session highlights leading examples from both the nonprofit and university space for how to best connect marketing and CRM.
El documento contiene un nombre "JOSUE DAVID 09182040" seguido de opciones de menú que incluyen "AUDIO", "WORD" y "TRANSICIÓN". La segunda oración indica que se seleccionó la opción "AUDIO" y la tercera oración muestra que luego se seleccionó la opción "TRANSICIÓN ABRIR MENU".
This document provides an overview and training on the Modula Plus and Modula 630K product lines from GE Consumer & Industrial Power Protection. The agenda includes presentations on the Modula Plus and Modula 630K products, their technical specifications, components, functions and assembly. It also covers documentation and software for power design. The training concludes with a demonstration of assembling the products.
"HospiX": The Hospital Exploring Application for Smart Devices is a mobile application that runs on Android platform. This application is mainly capable of providing navigation facilities in hospitals with the newest technology Bluetooth 4.0, using the newest technology device iBeacons.
El documento es una canción religiosa que expresa tres ideas principales:
1) El cantante pone su vida, existencia y ser entre las manos de Dios.
2) Confía en que aunque muera el grano de trigo, renacerá y dará fruto.
3) Ruega que su muerte dé fruto que no muera.
Terpenoids as an alternative tool for pest controlkareem Esmaiel
This document discusses biorational pesticides and terpenes as alternatives to synthetic pesticides. It provides an overview of terpenes, their classification and biosynthesis. Several studies are summarized that examine the insecticidal effects of monoterpenes against various pests through contact and fumigation toxicity assays. Specific monoterpenes like (-)-carvone and 1,8-cineole showed highest toxicity. The ability of monoterpenes to inhibit the enzyme acetylcholinesterase is also discussed. Overall, the document presents terpenes as potential biorational pesticide agents with low mammalian toxicity and environmental impact.
Integrating Social-emotional Learning in EC EducationMayra Porrata
The document summarizes a presentation by Kristie Pretti-Frontczak and Mayra Porrata about integrating social-emotional learning. The presentation covered: 1) the case for teaching social-emotional skills to teachers, parents and caregivers; 2) introducing a glossary and example of applying social-emotional learning; and 3) promoting integration and wholeness by focusing on what and how to teach in a holistic way. The presenters advocated for giving equal weight to developing emotional intelligence as academic skills.
SlideShare es una plataforma para compartir presentaciones que cuenta con 70 millones de usuarios profesionales. Fundada en 2006 con el objetivo de facilitar el intercambio de conocimientos, SlideShare se unió a LinkedIn en 2012 y desde entonces se ha convertido en un importante recurso para contenido profesional, albergando más de 18 millones de archivos en 40 categorías. SlideShare permite a los usuarios explorar y absorber información a través de presentaciones de diapositivas más rápidamente que a través de páginas de texto, y ayuda a los
SMX@adtech: Mobile Local and Video Search — Cindy Krumadtech_fan
The document provides tips for optimizing websites for mobile search engines. It discusses the differences between mobile and desktop search, including that mobile has carrier search engines that are often white-labeled versions of other engines. It also outlines strategies for mobile search engine optimization, including appropriate site architecture, clean code, relevant mobile content, and submitting the site to various mobile directories and search engines.
The document summarizes a presentation by Alan Baumgarten on homepage design and conversion optimization tactics. It discusses 14 tactics for improving conversion rates on websites, such as designing for mobile first, using clear calls to action, personalizing content, minimizing distractions, and conveying trust. It provides examples and statistics to support how each tactic can boost conversions.
This document provides an overview and summary of a workshop on maximizing digital marketing efforts. The workshop covers free online tools, search engine optimization tips, claiming a business listing, analyzing website traffic, online display advertising metrics, and collaborative marketing strategies. Attendees are encouraged to evaluate their existing mobile and social media efforts, optimize their website for visitors, and differentiate themselves online to generate leads.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also gives suggestions for directories to submit mobile sites to for indexing and links.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also lists directories for submitting mobile sites and resources for testing mobile compatibility.
(1) The immersive web using WebVR and WebGL will allow virtual and augmented reality experiences to reach billions of users through web browsers without downloads or proprietary platforms.
(2) Standards like WebVR, WebGL, and new file formats will enable fully immersive 3D and VR content to run across all devices through a "VR browser".
(3) Just as the web subsumed mobile apps, VR applications may use the immersive web for content while native apps focus on other features, driving the metaverse to billions of users.
Industry leading marketer Steve Taraborelli from UDR, Inc. presents his company's forecast and future trends analysis for 2010 about internet marketing in the apartment rental space. Taraborelli is Vice President of Marketing at the Denver-based REIT.
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Tuesday November 18th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
Mobile marketing secrets your competitors won't likeSameer Khan
This document summarizes Sameer Khan's presentation on mobile marketing tactics. It covers opportunities in mobile like the growth of smartphone usage. It then discusses key mobile tactics including building a responsive mobile website, mobile advertising, developing mobile apps, and using SMS marketing. For each tactic, it provides best practices, examples, and considerations. It aims to help marketers capitalize on the mobile opportunity and includes resources for implementing different mobile strategies.
El documento es una canción religiosa que expresa tres ideas principales:
1) El cantante pone su vida, existencia y ser entre las manos de Dios.
2) Confía en que aunque muera el grano de trigo, renacerá y dará fruto.
3) Ruega que su muerte dé fruto que no muera.
Terpenoids as an alternative tool for pest controlkareem Esmaiel
This document discusses biorational pesticides and terpenes as alternatives to synthetic pesticides. It provides an overview of terpenes, their classification and biosynthesis. Several studies are summarized that examine the insecticidal effects of monoterpenes against various pests through contact and fumigation toxicity assays. Specific monoterpenes like (-)-carvone and 1,8-cineole showed highest toxicity. The ability of monoterpenes to inhibit the enzyme acetylcholinesterase is also discussed. Overall, the document presents terpenes as potential biorational pesticide agents with low mammalian toxicity and environmental impact.
Integrating Social-emotional Learning in EC EducationMayra Porrata
The document summarizes a presentation by Kristie Pretti-Frontczak and Mayra Porrata about integrating social-emotional learning. The presentation covered: 1) the case for teaching social-emotional skills to teachers, parents and caregivers; 2) introducing a glossary and example of applying social-emotional learning; and 3) promoting integration and wholeness by focusing on what and how to teach in a holistic way. The presenters advocated for giving equal weight to developing emotional intelligence as academic skills.
SlideShare es una plataforma para compartir presentaciones que cuenta con 70 millones de usuarios profesionales. Fundada en 2006 con el objetivo de facilitar el intercambio de conocimientos, SlideShare se unió a LinkedIn en 2012 y desde entonces se ha convertido en un importante recurso para contenido profesional, albergando más de 18 millones de archivos en 40 categorías. SlideShare permite a los usuarios explorar y absorber información a través de presentaciones de diapositivas más rápidamente que a través de páginas de texto, y ayuda a los
SMX@adtech: Mobile Local and Video Search — Cindy Krumadtech_fan
The document provides tips for optimizing websites for mobile search engines. It discusses the differences between mobile and desktop search, including that mobile has carrier search engines that are often white-labeled versions of other engines. It also outlines strategies for mobile search engine optimization, including appropriate site architecture, clean code, relevant mobile content, and submitting the site to various mobile directories and search engines.
The document summarizes a presentation by Alan Baumgarten on homepage design and conversion optimization tactics. It discusses 14 tactics for improving conversion rates on websites, such as designing for mobile first, using clear calls to action, personalizing content, minimizing distractions, and conveying trust. It provides examples and statistics to support how each tactic can boost conversions.
This document provides an overview and summary of a workshop on maximizing digital marketing efforts. The workshop covers free online tools, search engine optimization tips, claiming a business listing, analyzing website traffic, online display advertising metrics, and collaborative marketing strategies. Attendees are encouraged to evaluate their existing mobile and social media efforts, optimize their website for visitors, and differentiate themselves online to generate leads.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also gives suggestions for directories to submit mobile sites to for indexing and links.
The document discusses recommendations for mobile search engine optimization (SEO). It notes that 50% of mobile search queries fall into 7 categories and that Google dominates mobile search with 97.5% market share. It then provides tips for developers on proper coding techniques like using percentages for sizing, limiting file sizes, and avoiding flash. The document also lists directories for submitting mobile sites and resources for testing mobile compatibility.
(1) The immersive web using WebVR and WebGL will allow virtual and augmented reality experiences to reach billions of users through web browsers without downloads or proprietary platforms.
(2) Standards like WebVR, WebGL, and new file formats will enable fully immersive 3D and VR content to run across all devices through a "VR browser".
(3) Just as the web subsumed mobile apps, VR applications may use the immersive web for content while native apps focus on other features, driving the metaverse to billions of users.
Industry leading marketer Steve Taraborelli from UDR, Inc. presents his company's forecast and future trends analysis for 2010 about internet marketing in the apartment rental space. Taraborelli is Vice President of Marketing at the Denver-based REIT.
Evolve 2014 integrating complex systems for experience driven commerceElastic Path
Completing complex integrations to build experience driven commerce, presented in the technical breakout session at the recent Adobe developer conference Evolve 14 by Andrew Lau, Product Manager at Elastic Path Software
Presented at 3|SHARE's EVOLVE'14 - The Adobe Experience Manager Community Summit on Tuesday November 18th, 2014 at the Hard Rock Hotel in San Diego, CA. evolve14.com
Mobile marketing secrets your competitors won't likeSameer Khan
This document summarizes Sameer Khan's presentation on mobile marketing tactics. It covers opportunities in mobile like the growth of smartphone usage. It then discusses key mobile tactics including building a responsive mobile website, mobile advertising, developing mobile apps, and using SMS marketing. For each tactic, it provides best practices, examples, and considerations. It aims to help marketers capitalize on the mobile opportunity and includes resources for implementing different mobile strategies.
Mobile Internet in India - Opportunities & PossibilitiesVikas Tandon
A quick look at the opportunities and possibilities of Mobile Internet, Mobile Sites and Wap sites in India. Created by Indigo Consulting, India's leading digital marketing agency.
Responsive web design allows a single website to be accessed from any device but display content optimized for that device's screen size. It has become important as mobile internet usage grows significantly worldwide. Some key benefits of responsive design are supporting all screen sizes from a single code base, improving search engine optimization, and providing a better user experience for mobile users. Best practices for responsive design include keeping pages lightweight, using fluid grids and images, and prioritizing above-the-fold content. While separate mobile sites can also be effective, responsive design allows for centralized content management and tracking across devices.
Responsive Web Design: Dirty Little Secrets [Presented by Yottaa]One Pica Inc.
Today’s web consumer is a cross-device browser and buyer. One of the more widely adopted solutions to the cross-device (some say mobile) site challenge is Responsive Web Design (RWD), an approach that aims to provide an optimal viewing experience across a wide range of devices. RWD is mostly about client-side solutions to adapt page layouts using fluid, proportion-based grids and flexible images. But there are issues stemming from using desktop technologies for mobile use cases, and a lack of standards and tools that an emerging approach entails. RWD is not simply about layout and design, but also behavior, and whether your site behaves well or poorly depends as much on the content the visitor sees as much as what isn't. This talk will cover the cross-device challenge, how RWD helps and where it presents problems, and some examples of ways to work around these challenges.
A brief summary of my top takeaways from the SMX Conference in San Jose, CA - Mar 21 - Mar 23, 2017 on voice search, serp-less search, amp, pwa, structured data (schema.org), and crawl-budget.
Digital Marketing Solutions for South African Businesses.Beven.Digital
I want to talk to you today about the importance of being found online!
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online!
Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
The document discusses the potential for virtual reality (VR) and augmented reality (AR) on the web. It argues that the web is well positioned to reach billions of users for VR/AR because it has no friction, is open/shareable, and is built on standards. Current initiatives like WebVR aim to define browser APIs for VR, and frameworks now exist for building VR experiences using web technologies like WebGL. The document predicts VR/AR on the web will become the predominant way people interact digitally by reaching massive scale through the "immersive web."
Responsive Web Design's (RWD's) Dirty Little SecretsAriel Weil
The document discusses responsive web design (RWD) and the challenges of mobile sites. It notes that most users now access websites on mobile devices and expect fast load times. While responsive design addresses this by creating a consistent user experience across devices, it has limitations in hiding content and dynamic elements. The document advocates for "big R" responsive design using a content delivery network to dynamically optimize and serve content for each device, improving load times over manually hiding content. It provides examples showing how load times can be reduced from nearly 3 seconds to under 1 second using this approach.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Yahoo Gemini is the only marketplace that brings together mobile search and native advertising. As mobile advertising continues to make up more and more of overall ad buys, it’s important to think of new and inventive ways to structure your buying strategy. When you buy mobile search and native ads together, you’re able to reach even more users. This deck helps you with regards to account and basic campaign setup on Gemini
Gmail ads, formerly known as Gmail Sponsored Promotions, allow advertisers to display ads directly in a user's Gmail inbox. The ads appear above the email list in the "Promotions" tab as a collapsed ad that can be expanded. Advertisers only pay for clicks on the collapsed ad. Gmail ads provide accurate targeting based on user information and allow for interactive expanded ads with forms, videos, or links. Advertisers can track metrics like saves, forwards, and clicks to their website from Gmail ads. To set up a Gmail ad campaign, advertisers create a Display Network campaign and add "mail.google.com" as a placement while using templates designed specifically for Gmail ads.
He maybe a stone-cold politician with questionable morals, but Frank Underwood from the hit TV Series ‘House of Cards’ has admirable qualities too that SEO professionals can incorporate into their professional lives. This infographic, created by Soumya Shankar, shows how we all can learn a thing or two from the powerful leader.
Looking at growing your influence on LinkedIn? With LinkedIn long form posts, businesses can drive traffic to their website by grabbing prospective client’s attention via posts that help build your brand’s personality on the platform. Sneha Ruikar gives you an overview on building thought leadership & best practices to get the most out of LinkedIn's long form posts.
My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.
Social media is a 360 degrees marketing program. Exemplary for driving awareness, engagement, and providing customer service, it can also help increase conversions and gain new leads. Through this Infographic, Leonie Mergulhao, gives you the perfect guide to all social platforms, how to increase your brand visibility, engagement rate and also a few cheat tips for each platform.
Ello is a new social network that has gained popularity for being ad-free and not selling users' data. It was created in 2014 by entrepreneurs who believe social networks should not treat users as the product by selling their data to advertisers. Ello sees over 1 million users within 6 months of launching and has a waitlist of 3 million more. Unlike networks like Facebook that use behavioral targeting to show ads, Ello's manifesto focuses on transparency and user privacy.
There are various ways you can spend your digital advertising budget; but, have you considered LinkedIn? With its unique ability to reach an audience by targeting their professional identity, LinkedIn advertising is a great choice for many B2B marketers. Cheryl Rodrigues, through the presentation provides you with a simple, step-by-step guide on how to create your first LinkedIn ad campaign and how to optimize your business with it.
Creating a powerful LinkedIn profile is just not enough, you need to interact with members with similar interests and also market yourself.
Confused how do you do it? Cheryl Rodrigues from our social media team will tell you how to promote yourself on the platform by following these best practices to participate in LinkedIn groups discussions!
“If you’re not measuring, you’re not marketing!”
How do you measure the traffic your campaigns are sending to your website? Do you know which platform is generating the highest revenue or how long a person is on your website?
Learn the basic setup, navigation and terminology of Google Analytics to help your business grow on the internet.
This document provides tips for connecting with the right audience on LinkedIn. It recommends using LinkedIn groups to connect with others who share similar interests and promote yourself. It also suggests searching for people by name, current company, industry, past company, school, and other filters. The document outlines how to search for people you want to do business with by using groups, searching within a group's members, and viewing "people also viewed." Finally, it advises connecting with colleagues, customers, and using a prospect's LinkedIn profile before making a cold call to learn more about them.
LinkedIn Groups are a great way to connect and interact with others who have similar interests and promote yourself to a targeted market. Murtaza Vahanvaty from our social media team tells you how you can utilize the power of LinkedIn Groups
Adding to the post published here - http://bit.ly/1g6dOO8, Premchand Chandran has researched more and created a presentation on ‘How to Rank Well on Bing’ taking into consideration various factors that may affect the rankings. Check out the awesome presentation here!
This infographic titled ‘Maximum Point Strategy’ created by Heta Sampat from SMG Convonix explains how Muhurat Trading 2013 became a huge event for Kotak Securities across the Digital Landscape. Check it out here!
This presentation by Murtaza Vahanvaty will assist you in enhancing your professional presence online. Learn how to make your online profile more searchable and effective with the help of this presentation.
The rapidly evolving field of internet marketing has necessitated use of videos like never before. Our Online Reputation Management expert Tushar Taliyan explains how you can use videos to rank on search engines, for your content marketing efforts and for SEO benefits.
Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.
Are you wondering whether to go for a mobile friendly website? Here is an updated version of the previously uploaded infographic titled ‘It’s Time To Go-Mobile’ created by Premchand Chandran from SMG Convonix. It explains in detail the importance of having a mobile website in the current scenario. Check out this awesome presentation here!
This is a detailed presentation by Deepa Venkataraman – our online reputation management expert, on the major flashpoints in the internet marketing world towards the end of last year. Its aim is to inform digital marketers of some major announcements in the internet marketing world that have a potential to influence marketing strategies of brands across the world in 2014. We would love to hear your feedback in the comments section below.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
5. Keyword Selection
Match Search
Search term Type Volume Clicks Impressions CTR Conv Conv. Rate
how to invest in gold exact 1600 146 2417 6.04% 24 16.44%
what is demat account phrase 1900 83 2380 3.49% 9 10.84%
low brokerage trading account phrase 390 51 618 8.25% 5 9.80%
lowest brokerage charges in
india exact 58 9 126 7.14% 1 11.11%
6. Using PPC Ad Copies
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There is no one dominant force in the spectrum of services that broadly constitute the sphere of Internet Marketing. In fact, Convonix believes that the myriad aspects viz. <a href="http://www.convonix.com/search-engine-optimization" title="SEO Services by Convonix">SEO</a>, PPC, SMM & ORM can work harmoniously with each other and build a profitable & sustainable digital marketing campaign.This presentation titled – “SEO Synergies” elucidates how the above mentioned service areas can assist each other with deeply insightful data. The kind of data that professionals in each service vertical churn out, will prove invaluable to all other fields. Internet marketing firms would do well to identify these synergies between verticals & establish healthy cooperation between them. Gradually <a href="http://www.convonix.com/" title="Internet Marketing Firm">internet marketing agencies</a> will evolve to offer full-fledged online branding campaigns which will have a healthy sprinkling of the best part of each of these service verticals.
-Let’s take a look at how your internet marketing strategy is complete when SEO is synergized with PPC, reputation management and social media.
- Pay per click Marketing has a lot to offer to SEO, let’s take a look.
- Keywords with higher CTR are more likely to generate organic traffic if pushed higher in rankings.‘CTR*Avg. position’ can also be considered since CTR is also a function of the position of the result in sponsored listings. Search query report should be analyzed on a frequent basis. It includes metrics of impression, clicks, CTR, conversion, conversion rate, campaign, ad group for SEO check impressions, clicks, CTR, conversions, Conversion rate. Add to this search volume, competition and ranks data to gain more perspective from a SEO standpoint
PPC can help in selecting long tail & generic, highly competitive keywords It can work as a testing ground, the results of which will provide concrete evidence to help refine keyword basket Same analysis can help determine selection of location specific keywords
- Use elements from Ad copies with high CTR as part of meta description- Can also be used for page titles for user appeal- Avoid using exact ad copy text and make them more descriptive. Get a good blend of USPs and keywords by maximizing the character limit
Analyze sources that drive in high traffic and also look for sources that bring in conversionsAs display network functions on keyword relevancy, SE’s themselves declare a decent relevancy quotientBuild content partnerships with such site thereby getting highly relevant back links
PPC is more conversion oriented and thus landing page has more focus on conversionSEO has both conversion & engagement metricsAnalyze conversion page with regards to bounce rate, exit rate and other metric to determine its performanceIncorporate elements that work on a PPC landing page onto the SEO conversion page
-Let us see how online reputation management can be integrated to your SEO strategy
Online reputation Management involves constant interaction on a variety of platforms over the internet. These are platforms which have been created with the sole intention of providing additional value to the clients brand name by Brand Managers can be effectively used by SEOs for creating a very diverse link profile. The value of this link is extremely high as it comes from a domain which is related to the brand and has content which is completely in sync with the page it is linked to. The best part is having complete control over the contents of the page, and hence we can be assured of a good link value over time as well.
Speaking of links, the first chart above shows a typical distribution of links across various platforms over the internet. It is very apparent that most link building profiles are heavily skewed towards directories. It is safe to assume around 60% links built in an SEO campaign are directories, 30% through the means of blogs and articles. Any other source of link building is largely unexplored and the only incoming links are from social media platforms like twitter and you tube and may contribute to a mere 10%. With the help of Platforms used by brand monitoring experts, SEOs can explore new avenues for link building. We can ensure that at least 30% incoming links are created to the website with the help of these platforms.
It is necessary to now look at options which would populate the other’s column.. In other words, who are others?
Various sites which allow you to post content are as above. SEO’s need to be in sync with with online brand monitoring to keep exploring various avenues to build quality links. Taking the ideal case and building only one link per platform will allow to build links from a variety of platforms. A few of these platforms have the potential to draw referral traffic to your website as well and hence should not be ignored.
Various sites which allow you to post content are as above. SEO’s need to be in sync with with online brand monitoring to keep exploring various avenues to build quality links. Taking the ideal case and building only one link per platform will allow to build links from a variety of platforms. A few of these platforms have the potential to draw referral traffic to your website as well and hence should not be ignored.
The graph is pretty self explanatory. The pie chart shows the potential link diversity which any profile can have. By exploring only a few platforms, we can see that there is a large variation in the incoming link profile. Over time, as we keep discovering new avenues of link building, the variety of links will only diversify further, thus ending dependency on paid blogs and directories.
The links look good. But is it practically feasible? Is there a way to sync up the activities of SEO and ORM which will help both?
This can be achieved with the help of a 3 – step process. IdentifySegregateMap
SEOs have a list of keywords for which rankings are monitored on a regular basis. These keywords are the backbone of every campaign. More often than not, link building is governed by only ranking potential of a particular keyword. Links are built to promote websites for high search volume keywords with the help of irrelevant paid links. This is ok in the short run but makes the website prone to penalties. The simplest analogy drawn is “More links = better rankings=better traffic”.While this is true to an extent, quality of links always matter in the long run. Having a very natural and diverse link profile will help secure the website from link penalties of any kind. Links from within content can be assumed to provide more quality than a directory link as it has very relevant content surrounding the link.The difficult part here becomes posting content relevant to the content on the landing page of the site. It will not be practically feasible to manage 100 different themes for content and randomly post it on various platforms across the internet. The simple solution would be segregating.Segregation can be made according to logical categorization of every campaign. For e.g. , for any general campaign, I may segregate keywords on the basis of what a user might search in a particular phase of a buying cycle. For every keyword and phase, I map one or more URLs which I need to promote for those set of keywords.
Once the URLs are properly mapped, the ball is in the other court. The SEO can now relax and let brand monitoring team take charge of the situation.
As Online Reputation Management requires a lot of content to be published on various platforms, the mapping data provides ample suggestions for them to have dedicated content themes on various sites.Reputation managers now have themes, keywords and reference URLs to publish and promote.So ideally, this is a win win situation for everyone
The overall process of how SEO and Reputation Managers can have a mutually beneficial relationship.
Sample sheet which SEOs can provide the Reputation Managers.
Let’s take a look at how social media can impact SEO
Typical Steps involved in an SMO campaign SEO has little or no control over the first two phases During channel identification, SMO will generally give higher importance to those channels which have a higher brand presence On the other hand, SEO will identify those channels which have a higher theme presence i.e. the more mentions of terms/keywords which identify with the theme or business objective of the website Give content recommendations on the basis of SEO keyword mapping document. Again, SMO will give more weight to content having brand mentions and keyword theming will not be a high priority for them
Measure brand popularity over different social platforms Target a few platforms which have highest brand mentions and positive brand sentiments
Brand keyword association with positive sentiments Compare data from Insights & these tools to correlate search trends with user sentiments and target keywords which fall under this set Build content partnerships as in ORM Provide keyword mapping document
URL Shortners Surround your shared links with relevant keywords or hash tags Paid social links, e.g. - SponsoredTweets.com Link pages other than the homepage as per keyword mapping document – e.g. Twitter
Social bookmarking websites get cached very frequently Can integrate it with dynamic sections of the websites such as the ‘News Section’. In this case, headers on these pages will be used as titles in bookmarking sites and hence the headers need to be optimized accordingly
Need to measure the impact of social media SEO on traffic Increase in traffic from referral sources need to be correlated with links built on these social platforms. In addition, an SMO => rank correlation also needs to be determined. Multichannel funnels can be useful in tracking such causal chains using assisted conversions. Create custom channel groupings in new GA based and track the number of assisted conversions from these channels.
- The entire process can be streamlined and formalized into a standard series of steps
- Some useful free online tools categorized on the basis of platforms on which analysis is to be carried out
- The internet is the largest and the cheapest means of advertising available to man today. Major search engines like Google, Bing are used extensively by your customers to search for you online. With over 2 billion people using the internet every single day throughout the world, it is absolutely critical for businesses worldwide to utilize the internet wisely and ensure they have immense visibility on various search engines. Integrating all aspects of your internet marketing will give you a higher ROI for your efforts.