Facebook webinar English 04-02-17
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Facebook webinar English 04-02-17
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Facebook webinar English 04-02-17
- 1. 1 Tal Navarro Social Media Consultant & Speaker www.TalNavarro.com
- 2. Traditional MediaTraditional MediaTraditional MediaTraditional MediaSocial MediaSocial MediaSocial MediaSocial Media One messageOne messageA viral storyA viral story One to ManyMany to Many
- 3. On The Social Media You Don’tYou Don’t SellSell
- 4. • Building a community • Creating engagement • Market through content • Having a dialog with our audience Social Media Allows Us:
- 5. Selling to: Business & professional buyers vs. The general public B2B vs B2C p://tasminlobley.files.wordpress.com
- 8. • Increase brand presence • Serving existing customers • Generating new sales leads • Gain more website traffic • Educating buyers • Leverage our reputation • Bring leads for sales Setting Goals
- 9. Audience • What Language he speaks? • Which social platforms he prefers? • What will bring his motivation to Cooperate?
- 10. Microbloging Video Networks Images Podcasts Blogs Wiki Bookmarks RSS
- 11. The Content Both B2C and B2B companies can benefit from using Facebook to promote their company, but this platform is more geared toward a B2C company.
- 12. “B2B marketers have finally realized merely throwing content into the ether is both expensive and wasteful. They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle. Content marketing will continue huge growth in B2B but we’re going to get a lot smarter about how we invest resources. Marketers are beginning to realize buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior.” - Paul Gillin B2B - Content
- 13. • Speak about the product’s features • Longer content and info • Give professional & Valuable content (ebook/webinars/articles etc) • B2B clientele want to be educated and provided with expertise B2B - Content
- 14. Target buyers more precisely: • By persona • By industry • By issue • By stage in the buying cycle B2B - Target Buyers
- 15. • Speak To the consumer’s emotions (product benefits) • Short and catchy content • Interactive & fun content • Fewer sales buzzwords B2C - Content
- 18. 3 Elements For FB Page Success The BaseContentFB Ads
- 19. 1. Person of influence / thought leadership 2. Education and Awareness activities 3. Promote current clients and build favor 4. Show behind the scenes / company and build trust 5. Amplify partners and what they are doing B2B – Uses For Facebook
- 21. The Base
- 22. Cover Image
- 23. Cover Image
- 24. Cover Image – by Relevance
- 25. B2C – Uses For Facebook Tips & Strategy
- 26. Tip / Value to Page Visitors
- 27. Tip / Value to Page Visitors
- 28. A Video
- 29. Video Live on Facebook
- 30. 1. Promote before 2. Be prepared and practice before 3. Be Personal if B2C / Be Professional if B2C 4. Analyze the results 5. Make “Thank you” post for watching 6. Optimization – Edit Thumbnail & Info 6 Tips To Create The Best Video Live
- 31. Measurements Of Live Video
- 32. 1. Host Interviews 2. Live Events of The Company 3. Tutorials on Products 4. Informative Webinars 5. Share Product Creation 6. Office Behind The Scenes 6 Ideas For Video Live
- 33. Engage With The Audience
- 34. Show Events (Brings Shares & Tags)
- 35. Add Great Images
- 37. Services & Shop
- 38. Facebook Ads
- 39. Facebook Ads
- 40. Facebook Ads
- 41. • Use your customer list • Use Custom Audience • Target B2B Work categories • Create a Lead Generation ad (landing page) • Use Pixel in your website Best Facebook Ads Usage
- 42. B2B – Sale Funnel FB Post Like/ Share Product Page Back to FB Product Ad Click On Ad SALE
- 43. • Google Analytics • Sales Lead Quality • Interaction(How many likes/shares/Followers) • Ask people where they heard about you • FB Ads results • InsightSquared - Sales Performance Analytics • Boomerang Tool How to Measure ROI?