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Digital government: 
Not complicated. 
Just hard. 
Tom Loosemore 
UK Government Digital Service 
GDS
GDS
GDS
GDS
The Strategy is 
Delivery 
GDS
GOV.UK 
Transformation 
Identity Assurance 
Technology 
Performance 
GDS
GOV.UK 
GDS
25 of the most 
important 
transactions in 
government 
gov.uk/transformation GDS
GDS
gov.uk/performance GDS
GDS
We're not here to 
change government 
websites. 
GDS
We're here to 
change government. 
GDS
How? 
GDS
Shape. 
Language. 
Process. 
GDS
Recognise this process? 
GDS
1. Write Policy 
2. Guess Requirements 
3. Procure IT system 
4. Inflict on Users 
5. Operate (aka Stasis) 
GDS
It was broken before. 
Now, it’s existential. 
GDS
There is a better way. 
GDS
Digital service design 
“Reinventing services using 
the opportunities given to us 
by the Internet” 
GDS
GDS 
Get a room.
GDS 
Gather a small, 
talented, multi-disciplinary 
team.
Make sure they 
understand the 
policy intent 
GDS
GDS
GDS 
Make sure they 
understand your values 
and your principles
gov.uk/designprinciples GDS
Then let them focus on 
user needs. 
GDS
GDS
GDS 
Do the hard work to 
make it simple
GDS
GDS
GDS
Thank You 
@tomskitomski 
GDS

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