How to create better content for your audience by Aldridge Christian Seubelan @aldridge.seubelan

1. Copyright © 2020 | Confidential Document 1
HOW TO CREATE
BETTER CONTENT
FOR YOUR AUDIENCE

2. Hi, Iam Aldridge (AL)
EXPERIENCED 7 Years in Brand Marketing Communication
Work at PT. Smartfren Telecom as Sr. Digital Strategist
LINKEDIN : Aldridge Christian Seubelan
INSTAGRAM : @aldridge.seubelan
MEDIUM : @aldridge.seubelan
EMAIL : aldridge.seubelan@gmail.com

3. 3
§ IDENTITY
§ CONTENT
§ AMPLIFICATION
§ EVALUATE

4. 4
IDENTITY

5. 5
Brand
Compass
Fundamental

6. YOUR BRAND IS WHAT
OTHER PEOPLE SAY ABOUT
YOU WHEN
YOU’RE NOT IN THE ROOM
Jeff Bezos, Founder of Amazon.com

7. 7
CONTENT

9. Creativity in the age of mobile-driven marketing:
Create for the speed of feed (personal, attention, mobile)
9
Showcase: https://www.facebook.com/ads/creativehub/gallery/

10. Creativity Video (vertical & horizontal)
10
§ Vertical Treatment : video short duration, yang
sifatnya memberikan quick entertaining, quick Tips &
Tricks, Quick Fun dan more explore untuk creativity.
§ Horizontal Treatment : video long duration, yang
objektifnya menceritakan brand story / creator story

12. INSPIRATION HUB
12
• https://medium.com/@aldridge.seubelan
• https://www.behance.net/
• http://www.kreavi.com/
• https://adsoftheworld.com/
• https://www.awwwards.com/
• https://www.thinkwithgoogle.com/intl/en-apac/country/indonesia
• https://unsplash.com/
• https://www.slideshare.net/
• https://www.socialbakers.com/resources/reports/indonesia
• https://www.marketing-interactive.com/
• https://www.socialmediatoday.com/
• https://www.facebook.com/ads/creativehub
• https://skillshop.exceedlms.com/student/catalog/browse

13. 13
AMPLIFICATION

14. SHARE
TO
SOCIAL
MEDIA &
MESSAN
GER
14

15. DISTRIBUTION THROUGH FORUM
15

16. COLLA
BORA
TE
WITH
COMM
UNITY
16

17. COLLABORATION
17

18. 18
EVALUATE

19. CONVERSATION CRAWLER

20. ASSETS STATISTIC

21. INSIGHT MONITORING

22. SOCIAL INSIGHT

23. Copyright © 2020 | Confidential Document 23
LET’S SPREAD POSITIVE VALUE THROUGH
YOUR BRAND CAMPAIGN
#CERITABRAND
THANK YOU