1. Claire E. Cunningham
Marketing and Communications Manager
Plymouth, Minnesota
763-546-0479
Claire.e.cunningham@gmail.com
http://linkd.in/ClaireCunningham
Twitter: @clairec529
PROFESSIONAL SUMMARY
B2B/B2C marketing and communications expert who delivers revenue-generating programs. Excels at
positioning and message development. Measures marketing results so as to improve programs. Adept at
strategic planning and tactical execution. Interested in everything; non-stop learner. Quick, insightful, strategic.
STRENGTHS
Project management • Writing • Brand management • Creative direction • Market research • Results analysis •
Email marketing • Websites and social media • Direct mail, advertising, PR, literature, trade shows • Microsoft
Publisher, Adobe Acrobat • Microsoft Word, Excel, PowerPoint, Outlook
PROFESSIONAL EXPERIENCE
MarCom Mom Communications Plymouth, MN
Marketing Communications Consultant, 2010 - Present
Provide writing, project management, and marketing strategy services to small and mid-sized organizations.
Clients include MSHA, UUCM, Barber Coins & Collectibles
Increase non-profit association’s member engagement:
Improve content and readability of newsletter
Build online community through strategic Facebook presence
Initiate and participate in online discussions with blog posts, research reports, and group involvement
Use social media for information-gathering, networking, promotion
Institute new identity program
Create web content and presentations
SoundPoint Audiology & Hearing Services, LLC Plymouth, MN
Marketing Communications Manager, 2008 - 2010
Headed marketing and communications for chain of hearing health clinics. Supervised one direct report; led ad-
hoc teams.
Grew sales:
Created 30% of selling opportunities with integrated programs of direct mail, advertising and events
Worked with executives, managers, and co-workers to ensure success of marketing programs
Improved usability of website with redesign and Content Management System (CMS); updated site
Developed new brand identity and maintained continuity of look
Saved money:
Used results analysis to improve programs (Example: Improved marketing ROI of newspaper
advertising 10%)
Increased operating efficiency and reduced errors with department procedures
Eliminated freelance writing costs by writing ads, mailers, brochures, newsletters, web content
Streamlined creative process with ad agency, designers, printers, and other partners
Clairvoyant Communications, Inc. Plymouth, MN
Marketing and Communications Strategist, 2002 - 2008
Provided writing, production, project management, planning, and strategy services to small and mid-sized
businesses. Clients included Maxxon, MSHA, ThinkWorks, Nortech Systems, Barber Coins & Collectibles
Increased clients’ business success:
Worked with client leadership, marketing, sales, and engineering to set goals and strategies
Communicated client goals to creative partners
Increased visibility and generated interest with ads, mailers, publicity, trade shows, and newsletters

2. Claire E. Cunningham 2
clairec529@msn.com
763-546-0479
Provided key information in well-planned websites and literature
Achieved top quality results from designers, writers, art directors, printers, others
Controlled costs through careful budget management
Provided market insights through analysis of competition, program results, and research
Grew agency:
Presented agency capabilities to prospective clients
Generated visibility and interest with agency promotional programs
Established strong client relationships which led to future projects
PRIOR TO 2002: Additional agencies and companies
Creative Communications Consultants, Minneapolis, MN • Account Manager/Supervisor
J. Patrick Moore & Company, Minneapolis, MN • Asst. Account Manager, Media/Production/Traffic
Van Dusen Air Inc., Bloomington, MN • Marketing Assistant
University of Minnesota Hospitals, Minneapolis, MN • Administrative Specialist
EDUCATION
University of Minnesota, Minneapolis, MN
Bachelor of Arts, Liberal Arts