Diana Van Dusen is an accomplished B2B marketing leader with over 10 years of experience leading marketing initiatives for technology companies. She has expertise in strategic planning, digital and content marketing, campaign execution, and analytics. Currently she is the Marketing Manager at Azumo, an LCD electronics manufacturer, where she oversees marketing programs and has increased website users by 112% and inbound leads by 43%.

1. Diana Van Dusen
dianamabrams@gmail.com | 847-312-1285 |www.linkedin.com/in/dianavandusen │ Skokie, IL 60076
SUMMARY
Accomplished and goal-oriented B2B marketing leader with expertise in successfully leading and executing dynamic marketing
initiatives. I’m skilled in managing strategic marketing programs (on time and on budget), and initiating marketing campaigns to align
with business objectives. Expert in explaining technical or complex concepts/solutions for a non-technical audience and building
relationships internally and with customers. Adept at leveraging digital marketing for new product introductions, creating engaging
content, and using data driven metrics to drive marketing programs. I’m passionate about delivering exceptional customer experiences,
contributing to the overall success of the organization, and excel working cross functionally between departments and job level. I’m
looking to bring my expertise to a dynamic team and drive exceptional business growth.
Core skills and areas of expertise:
Strategic Planning and Execution | Go-To-Market Strategy | Brand Strategy | Project Management |Program Management | Digital &
Email Marketing | Lead Generation | Content Creation | Marketing Programs | Channel Marketing | Campaign Analytics | Marketing
Automation |Trade Shows & Events | Technically Savvy | Team Leader | Relationship Building
Industries:
Industrial | Manufacturing | Embedded Hardware | HardTech | Electronic Displays | SaaS | MarTech | Cloud-Based Software |
Consumer Electronics | AdTech | Reputation Management
Featured in CADENAS PARTsolutions eBook, ”22 Tips for Industrial Marketers” and on the podcast, “Content Marketing, Engineered”
PROFESSIONAL EXPERIENCE
AZUMO, Chicago, IL 2020 - 2023
Reflective LCD electronics manufacturer, marketing to engineers. VC backed expansion stage start up with <50 employees.
Marketing Manager 2021 - 2023
● Led end-to-end planning, execution, and analysis of integrated marketing campaigns, resulting in an increase in website users
by 112%, a reduction in bounce rate by 34%, and an increase in inbound leads by 43%.
● Oversaw the development and management of all content marketing initiatives, including blog posts, white papers, and case
studies, to position the company as a thought leader in the industry.
● Created and project managed entire Account Based Marketing (ABM) strategy leading to a 24% increase in initial sales calls.
● Collaborated with external creative teams and content developers to develop compelling marketing collateral, ensuring
alignment with brand guidelines and messaging.
● Orchestrated our entire rebranding effort including new website development, name, logo, messaging, and brand identity.
● Planned, created, and executed Azumo’s first ever webinar and eBook.
● Conducted market research, and competitor analysis to identify trends and opportunities, leading to the implementation of
innovative marketing strategies and to refine marketing positioning and messaging.
● Partnered with executive leadership to create our 2-year marketing plan, from a high-level overview to specific tactics,
increasing company revenue 3x in 3 years.
● Agency evaluation providing recommendations to senior leadership based on scope and budget.
● Collaborated with senior leadership and sales to create the company’s buyer personas, ideal customer profile, and new
product go-to-market plans.
● Implemented marketing automation tools and CRM systems to streamline processes, enhance lead nurturing, and improve
campaign tracking and reporting.
● Project managed all trade show and event logistics including developing sales collateral, booth layout/design, and post-event
evaluation.
● Collaborated with sales leaders to create effective strategies, messaging, collateral, presentations, and materials.
● Managed a team of two direct reports, fostering a collaborative environment and providing guidance to achieve marketing
goals and objectives.
Marketing Specialist 2020 - 2021
● Developed and executed the company’s first ABM program and marketing strategies across channels including social, blog,
email, and lead generation leading to an 11% increase in LinkedIn followers.

2. ● Managed an external marketing agency on content creation.
● Managed company website which included page optimization, creation, and modification.
● Analyzed campaign and website metrics to help shape future marketing strategies.
● Partnered with sales on the creation of sales enablement and reseller documentation.
● Created our outside sales rep portal resulting in increased rep engagement.
XAMPLIFIER, Chicago, IL 2018 - 2020
Cloud-based reputation management software for multi-location businesses. Privately held company with <20 employees.
Client Operations Manager
● Redesigned the client onboarding process (from internal kickoff to go-live), reducing it by 50%.
● Project managed the entire onboarding process and post-live activities.
● Spearheaded client operations and maintained client relationships, creating, analyzing, and presenting customer experience
data for client surveys.
● Create customer experience data for client surveys and implement client email/customer experience automation.
● Drove daily client/onboarding operations and acted as a liaison between clients and technical teams.
● Generate informative metric presentations and present findings to clients.
● Conducted client software walkthroughs and produced detailed training documentation.
● Develop, create, and implement email marketing campaigns, including survey invites and review requests.
● Collaborate with CMO on brand marketing initiatives.
APRIMO, Chicago, IL 2013 - 2018
Content management platform providing a 360° view across all teams and locations. Private Equity held with >300 employees.
Channel Marketing Advisor
● Led channel partner programs for prominent brands such as Microsoft, Zurich, Samsung, and Bowers & Wilkins.
● Cultivated relationships with clients and their channel partners by guiding them on digital/email marketing best practices.
● Created go-to-market strategies for channel partners, while leveraging reseller engagement best practices.
● Project managed custom marketing programs, collaborating with designers on email, landing pages, display ads, & direct mail.
● Presented data analysis on partner engagement and campaign metrics with clients.
● Managed ad spend and executed advertising in Facebook and Google Ads; Display and Paid Search.
● Implemented digital, email, and traditional marketing strategies for clients and their channel partners.
● Exhibited marketing expertise to evaluate marketing strategies, including performing comprehensive metric analysis for clients
and their channel partners.
● Created the new hire training manual and trained new employees on process and platform configurations.
● Increased client’s partner engagement by 20% QoQ.
HIREDMYWAY.COM, Chicago, IL 2012 - 2013
Cloud-based recruiting software. Early stage startup with <10 employees.
Business Development
● Increased conversions by 35% through scheduling walkthroughs for the Director of Sales.
● Plan and project manage all marketing events and job fair attendance.
TECHNICAL PROFICIENCY
ActiveCampaign | Adobe Creative Suite | Asana | Canva | ClickUp | CSS | GoogleAds | Google Workplace | HTML | HubSpot | Jira |
Microsoft Office Suite | Monday.com | OpenAir | Salesforce | Slack | Trello | WordPress | Zoho |
EDUCATION
DePaul University, Chicago, IL | Bachelor of Arts: Sociology
Cornell University, Ithaca, NY | Marketing Strategy Certificate
INTERESTS
Experimenting in the kitchen, especially finding ways to make traditionally less healthy foods healthy (except my mac & cheese, its
amazing in all its cheesy glory).
Taking long walks while listening to audio books or stand up comedy.