Transform To Grow Your Business - InfoTrends

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InfoTrends presentation on how printers need to transform their business.

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Transform To Grow Your Business - InfoTrends

  1. 1. Transform to Grow Your Business <ul><ul><ul><li>Jeff Hayes, InfoTrends </li></ul></ul></ul><ul><ul><ul><li>David Minnett, Group Momentum </li></ul></ul></ul><ul><ul><ul><li>Sameer Bindra, Buzz IMC </li></ul></ul></ul>
  2. 3. New realities for Print industry <ul><li>Faster turnaround, more price sensitivity </li></ul><ul><li>Print competing with new channels </li></ul><ul><li>Data driven marketing programs </li></ul><ul><li>Clients want interactivity </li></ul><ul><li>New competitors </li></ul>
  3. 4. What are your client’s marketing objectives?
  4. 5. Client Marketing Objectives Awareness Familiarity Preference Loyalty Position Rs BRAND
  5. 6. Other Marketing Objectives <ul><li>Development </li></ul><ul><li>Education </li></ul><ul><li>Information </li></ul><ul><li>Dialog </li></ul>
  6. 7. Which channels are most effective? Brand Owner Direct Marketing Strategy mobile social web print
  7. 8. More Channels = More Response Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008. N = 217 marketers average response rate Improvement over print-only campaigns 35% 34% 28% 19%
  8. 9. What services does your client need? <ul><li>Strategy </li></ul><ul><li>Creative </li></ul><ul><li>Design </li></ul><ul><li>Data </li></ul><ul><li>Programming </li></ul><ul><li>Print </li></ul><ul><li>Media buying </li></ul><ul><li>Measurement </li></ul>
  9. 10. When you are a hammer … … everything looks like a nail
  10. 11. Not all nails need a hammer
  11. 12. Rights tools (services) for the job
  12. 13. Strategic Paths for Printers Operations Driven Marketing Services Driven Marketing strategy & communications effectiveness Production quality, efficiency, cost effectiveness Jobs Contracts Supply Chain Typical PSP Creative & Technical Strategy & Program Mgmt. Multi- channel Significant complexity and organizational challenges Potential primary focus Potential primary focus
  13. 14. Are you ready to go down the road?
  14. 15. Operations-driven recommendations <ul><li>Automate processes </li></ul><ul><li>Embrace Six Sigma and lean manufacturing </li></ul><ul><li>Tighten relations with suppliers </li></ul><ul><li>Focus on contract opportunities </li></ul><ul><li>Integrate with your customers processes </li></ul><ul><li>Measure everything </li></ul>
  15. 16. Marketing services-driven recommendations <ul><li>Strengthen marketing expertise </li></ul><ul><li>Expand services portfolio </li></ul><ul><ul><li>Design, data, programming </li></ul></ul><ul><li>Expand into program management </li></ul><ul><li>Invest in “talent” </li></ul><ul><ul><li>Recruitment, development, retention </li></ul></ul><ul><li>Develop partner relationships </li></ul><ul><li>Offer interactive, multi-channel programs </li></ul><ul><li>Re-focus your brand, market yourself! </li></ul>
  16. 18. [email_address]

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