1. AMY DINKEL MARKETING
PROFESSIONAL
Branding ~ Packaging ~ Merchandising ~ Client Engagement Marketing
A top-performing Marketing Professional with over 15 years of professional experience in increasing revenue and
business performance through strategic branding, packaging, and merchandising. Strong expertise in developing
engaging print and digital content in coordination with cross-departmental teams. Highly accomplished in managing
numerous concurrent marketing projects from creation through production, achieving robust benchmarks within
allotted timelines and budgets. Areas of expertise:
Project Management
Content Development
Team Leadership & Collaboration
Cross-Department Coordination
Interpersonal Communication
Tradeshows
Cost Analysis & Budgetary Planning
Documentation & Reporting
Risk & Issue Resolution
Client Relations
New Business
Presentations & Public Speaking
Email, Mail & Web Marketing
Visualization
Creative Problem Solving
Digital & Print Production
Process Improvements
Planning & Scheduling
AlienSoft Database Software
Benchmark Email Marketing
MS Office Suite & CRM
PROFESSIONAL EXPERIENCE
Hallmark Business Connections • Minneapolis, MN • August 2012 – September 2016
ACCOUNT MANAGER
• Manage key client accounts to ensure retention through high-quality standards and timeline issue resolution.
• Oversee strategic planning of initiatives to build the client base and increase new business.
• Manage administrative responsibilities and client on-boarding.
• Sell new programs and products to existing clients, e.g. WinField from $500K in 2012 to over $1M in 2015.
• Initiated and manage the Welcome/Thank You Greeting Card program, driving increases in mid-market revenue.
• Consistently achieve or exceed monthly sales goals.
Mello Smello • Minneapolis, MN • September 2001 – May 2012
ACCOUNT EXECUTIVE
• Managed budget planning, sales, and accounts.
• Oversaw new product and program ideation, creation, marketing, cost analysis, and sales. Resulted in 100%
sell-through in all programs created.
• Project managed all products and programs from creation through completion, marketing, production, and sale.
• Successfully marketed at tradeshows to increase sales and build the client base.
• Incorporated mail, email, and web-based marketing to reach diverse demographics.
• Created and produced all printed catalogues, brochures, and sales sheets.
• Oversaw sales and marketing for numerous accounts, including: Specialty Retail and K-12 Foodservice.
• Served as a Retail Sales Assistant when needed.
EDUCATION & CERTIFICATIONS
Bachelor of Science, International Business; Emphasis on Marketing
St. Cloud State University | St. Cloud, MN
Online Mini-MBA Program Certification
University of St. Thomas | Minneapolis, MN
10680 58th
St. NE  Albertville, MN 55301  (763) 497-5840  amydinkel@charter.net