Audience Research – Results and ConclusionsAfter I tallied my results up I decide to draw a conclusion for each question asked within the questionnaire,here I will explain how these results will influence my decisions that I’m going to make on my new magazine.Question One: Gender-Female- 8Male – 12These results clarify that more males answered the questionnaire on classical music so therefore I will keepthis in consideration when looking at my feature articles, fonts, background and images around the magazine.This is because if more males are interested in the magazine then it suggests it should be more maleorientated for example, featuring a male artist they could relate to.Question Two: Age - Age 20 10 0 15-16 16-18 19-24 25+As you can see the questionnaire was based on the answers of 20 different people, the majority is betweenthe 19-24 category which is shortly followed by the 16-18 with the anomalies of 25+ and 15-16. This meansthat I will aim to provide entertainment for all ages in the magazine but primarily this means that whenproducing my magazine I will focus on that age group for my target market. For instance, I will make morearticles appealing to that age group.Question Three: How often do you buy a magazine? How often do you buy a magazine? Daily Weekly Monthly 10% 25% 65%When analysing this question it’s apparent more people buy monthly magazines. This result finalises mydecision to produce a monthly magazine because it would be more likely to be bought as the majority buy amagazine monthly.
Question Four: Which magazine would you be most likely to buy? Which magazine would you be most likely to buy Monthly Weekly Other 5% 20% 75%These set of results show that people would be more likely to buy a magazine monthly. This concludes myresearch for how often I would produce my magazine.Question Five: How much is the maximum you would be willing to pay for a magazine of your selection onquestion 4? 8 7 6 5 4 3 2 1 0 1 2 3 4 5 £1.00-£1.99 £2.00 £2.50 £3.00 £3.50These results show that people would be most likely to by a magazine costing £2.50, this means that it will costaround £2.50
Question Six: What three words would you associate with classical music? What three words would you associate with classical music? 14 12 10 8 6 4 2 0These results show that 12 out of the 20 people all put ‘Piano’ in their answer, this means that I would base mymagazine around the instrument of a piano. I could do this buy choosing artist who play the piano as part ofthe classical music genre.Question Seven: Do you think that a Piano is most associated with classical music?Yes – 18No – 2This shows that the large majority say the piano is most associated with classical music, this means that whenfeaturing artists I will decide to focus on maybe solo artists who play piano.Question Eight: What is your favourite colour? What is your favourite colour? 5 4 3 2 1 0 Red Blue Green Yellow Purple Pink Orange White CreamThese results show that most people selected the colour cream as their favourite colour, closely followed byred. My decision on colour schemes will be based around these colours. These can be used throughout themagazine
Question Nine: When looking at magazine front cover which do you prefer?The answers available for selection were: - A simplistic layout – Clear fonts, easy to read, lack of information present - A complex layout – Interesting Layout, A lot of information in a small space, still readable Simplistic- 13 Complex – 7These results conclude that I will produce my magazine front cover with a simplistic layout as more peoplewould prefer this. This would mean that I would use clear fonts, make it easy to read and stay low on theinformation present on the front cover,Question Ten: Out of these who is your favourite Classical Musician/Artist/Band? Which classical musician do you prefer? 14 12 10 8 6 4 2 0These results show that more people prefer the musician ‘Katherine Jenkins’ compared to any other onesuggested. This means that I would do a featured article on her or include information, tour dates and newreleases from her in the magazine.
Question Eleven: What other classical magazine do you think would be a competitor for this magazine? What other magazine do you think will be a competitor for this classical music magazine? Classical Music Magazine I don’t know 10% 90%These results suggest that not only does the majority of people ask know any competitors but the onesuggested would be a small competitor this shows that the market is open for a new era classical musicmagazine. I will check out the magazine suggested by the minority and improve mine in comparison to that.Question Twelve: What do you like about Magazines you currently read? What do you like about magazines you currently read? 8 7 6 5 4 3 2 1 0 Amount of Pictures Freebies Interviews Humourous Information ArticlesThis result suggests that people like the interviews produced within a magazine followed by pictures andFreebies. This means I will base my articles on interviews and pictures.
Question Thirteen: .What do you dislike about magazines you currently read? 14 12 10 8 6 4 2 0 Amount of Pictures Freebies Interviews Humourous Information ArticlesThis means I will try and limit enormous amounts of information with my magazine and stick to simplisticstyles and relevant information.Question Fourteen: What is a feature you would like to see within a magazine? 6 5 4 3 2 1 0This means that the majority would more likely want to see ‘New Releases’ and also ‘Up and coming artists’.This would mean the content of my magazine will contain this and I will focus on this when producing articlesand the contents page.
Question Fifteen: Which do you think is more appealing for a background colour on the cover of a classicalmusic magazine? White Cream Beige 25% 35% 40%These results show that most people think cream would be the most appealing colour for the magazine. Thismeans I will base the colour scheme and background of my magazine on this.Question Sixteen: What is your favourite type of classical musician? 18 16 14 12 10 8 6 4 2 0 Solo Band Duet ChoirThese results show that most people have favouritism towards solo artists this means I will illustrate soloartists throughout the content of the magazine as more people prefer them.
Question Seventeen: Which of these do you think is the most appropriate name for a classical musicmagazine? 7 6 5 4 3 2 1 0 Monotone Minorscale Classical Classical Octave Adagio Acapella Highway EraThese results shows that more people preferred the name ‘Classical Highway’ for the magazine rather thanany other suggestions present. This means that I will name my magazine this as the majority think it is the bestname.Question Eighteen: Would you be interested in buying a new era classical magazine? 12 10 8 6 4 2 0 Yes No UnsureThese results show that the majority of people will be interested in the magazine. This means that I couldmaybe price the magazine higher as people are already interested in buying this magazine.
Question Nineteen: When you think of classical musicians what do you associate with? 9 8 7 6 5 4 3 2 1 0 Men Women Bands MixedThese results suggest that there is an equal number of people associating with men and women when theythink of classical musicians. This means that I could do a mix of artists who will be featured upon the contentspage and front cover.Question Twenty: What promotional offer are you most interested in? 14 12 10 8 6 4 2 0 Freebies Posters Discounts OtherThese results suggest that more people are interested In ‘freebies within a magazine this means that I couldmaybe use this on the cover to make it more enticing for the audience. I could give away a free CD with everycopy of the magazine.