Royal Caribbean Cruise Lines Essay

Royal Caribbean Cruise Lines Essay
Inside Royal Caribbean Cruise Lines
Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It's the second
largest cruise line on the market behind Carnival that makes up 27% of the world's cruise market.
Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean
for wealthy people living in Florida. Three Norwegian shipping companies established Royal
Caribbean Cruise Line: Anders Wilhemsen and company, I.M. Skauge and company, and later
Gotaas Larsen. The current chairman and CEO is Richard D Fain, and the President and CEO is
Adam M. Goldstein. The cruise line is based in Miami, Florida and owned by Royal Caribbean
Cruises, Ltd. ... Show more content on Helpwriting.net ...
The objective was to target a consumer mindset rather than demographics alone. According to
Royal's official website, the campaign has successfully raised brand preference by 68 % and
increased web traffic by 400 %. The excitement during your vacation can be found both onboard
and at the ports. One unique onboard activity is the 40 foot FlowRider. It's a wave simulator that can
be found on the Freedom of the Seas where guests can surf on deck. Another unique onboard
activity is zip lining on the Allure of the Seas and the Oasis of the Seas. All of the ships also provide
rock climbing. Royal also has its own private destination in Haiti called Labadee. This location is
exclusive only to Royal Caribbean guests. It's located on the north coast of Haiti, surrounded by
mountain slopes and beaches. It also features a water park just for kids. Another exclusive location
for only Royal Caribbean guests is Coco Cay, Bahamas. There are tons of activities and tours
available in this private destination. Royal Caribbean targets every age group. They also want their
services to accommodate everyone as well. They tend to target mainly families, parents, and kids by
providing a unique vacationing experience. They also tend to target couples between the ages of 25–
54 looking for a romantic getaway. They do not focus on one specific demographic. According to
Royal Caribbean's
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Celebrity Cruises Essay
The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its
customers and figure out a way to keep the demand strong maintain market share and focus on
specific customers in their target market. This meant Celebrity cruises had problems with their
strategies and less importantly their operations. Celebrity needed to figure out a way to retain
customs with different expectations within their target market whether or not they were initial
cruisers, seasonal cruisers or frequent cruisers.
Situation analysis
In analyzing Celebrity's internal macro–economic environment and the external micro–economic
environment structure we will break down a fairly complex entity such as Celebrity Cruise ... Show
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This was also apart of their service strategy to make sure that total guest satisfaction was attained for
each cruiser using control systems to maintain employee empowerment.
Competitor Analysis Carnival Cruise's, Disney Cruises and Norwegian was the only other clear
competitors to RCL but in terms of subsidiaries Crystal Cruises was the only direct rival in terms of
size and scale and position in the industry but in analyzing the demand increase from 1999 to 2001 a
16.7% increase in demand showed that Celebrity cruises had to maintain their position as a luxury
brand to continue being a major player in the industry. The demand was strong and the competition
was average, as it relates to entries to market the cruise line industry requires multiple stipulations
and regulations required thus unless one of the major players mentioned above acquired a smaller
cruise line to increase in operations and services Celebrity's position was relatively strategic and
smart. The competitive landscape was relatively small so quality improvement process should be the
main focus during this time, they already created the process needed to offer superior service thus
tweaks such as management training, career progression programs and increases in standard of
performance programs would set Celebrity's consistent quality assurance position in the industry to
better

Analysis of Carnival
Carnival Corporation
The proposed vision statement
" We will passionately strike for global vacation leader by offer the distinctive vacation experience
that cater to the variety of vacationer lifestyle and budget at an outstanding value.
We also committed to create strong bond of relationship with our prestigious stakeholder group by
prioritize their need."
The direction of Carnival Corporation to achieve its vision is to serve the cruise ship industry in
global platform. The positioning of the vacation service is perceived as distinctive and exceptional.
To become the global vacation leader is the priority for manager to direct their effort and making
decision. The proposed vision statement will address the concern on long term ... Show more
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Therefore, the threat of new entrant is low. Another important forces is threat of substitute service.
The substitute of cruise ship is alternative form of leisure such as airline or land based vacation
package, globalize hotel and resorts which is readily available and at the attractive price compare to
the cruise ship service. Although cruise line is provide more variety and better add–on service as
well as entertainment such as beauty product and service, shows, gambling, fine dining, sports
activities and so on in the travel time, however buyer have lower cost to forgo the luxury service in
switching to the substitutes which price is more attractive. In overall, the threat of substitute's
service is consider high.
The bargaining power of supplier in cruise ship service is refer as labor supply, petrol oil supply and
so on. The company bottom line is critical and highly dependent on service of employee and there is
a high cost for switching to alternative suppliers due to high training cost in providing the five star
service and degree of adaptableness to served in ship. Besides, labor supplier is differentiated due to
the skill and human intelligence is unable to imitate. The increasing of the petrol oil will greatly
affect the cost of ship operation and price of

Cruise Market
In this essay I am going to explain the development of the cruise market. I am going to look for
sources on the internet and in travel and tourism books as well as using information given by John
Marshall. Socio–economic changes People had more money, industrial revolution, the war, the post
war recovery, airplane industry, in the 80's The industrial revolution made a rise of wealthy people,
large passenger ships for the economic and social elite – they were travelling to exotic countries. But
after World War II, the development of air travel dented the growth of cruising, as it became more
fashionable to use passenger aircraft. The post war recovery in 1960 has made Cruises to become
popular with people in their middle ages and as ... Show more content on Helpwriting.net ...
Some of these small–scale, tailor–made holidays are expensive, but not all – a no–frills option such
as Windjammer might be the way to go if you need to keep costs down (quite possibly a better way
to go than a cheap holiday on a big ship). If you 're concerned about safeguarding your calm and
sanity, you may want to choose a line which has an adults–only option: P&O, for example, has two
adult–only cruisers. On the other hand, if you are taking the kids, you 'll want a ship which caters for
them – it could be a long trip for all concerned if they 're not sufficiently entertained. P&O, again, is
among the companies which have vessels with spaces and activities devoted to little people who are
full of beans. But most of the large ships will cater for children with clubs and activities which will
allow you and them to relax and have fun. These include Carnival, Celebrity, Royal Caribbean and
of course, Disney. Services and facilities Although often luxurious, ocean liners had characteristics
that made them unsuitable for cruising, such as high fuel consumption, deep draught that prevented
them from entering shallow ports, enclosed weatherproof decks that were not appropriate for
tropical weather, and cabins designed to maximize passenger numbers rather than comfort (few if
any private verandas, a high proportion of windowless

Cruise Industry
MBA 623 | North American Cruise Industry |
Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and
Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7
Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market
Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning
Strategy 10 Disney Cruise Lines 11 Target Market Analysis 11 Positioning Strategy 11 Business
Opportunities 11 Appendix 1: Market and Customer Segmentation Figures 13 Appendix 2: Cruise
Line Positioning and Target Marketing Selection Figures 16 Appendix 3: Perceptual Maps 18
Bibliography: ... Show more content on Helpwriting.net ...
This includes North American passengers (6% are from Canada) and foreign travelers departing
from North American ports.
Market Overview and Structure
Market Overview
The cruise industry is the most exciting growth category in the entire leisure market. Since 1990, the
industry has had an average annual passenger growth rate of 7.2% per annum. The cruise industry is
young. From 1980 to 2009, over 176 million passengers have taken a deep–water cruise (2+ days).
Of this number, 68% of the total passengers have been generated in the past 10 years. Forty percent
of total passengers have been generated in the past five years alone. The cruise market potential is
strong. Over the next three years, over 50 million North Americans indicate intent to cruise. To date,
approximately 20% of the U.S. population previously cruised. By maintaining historical occupancy
levels, the cruise industry will welcome over 14 million guests this year. The cruise product is
incredibly diversified with literally a cruise vacation for everyone. Over the past 10 years, the
industry has responded to extensive market and consumer research that has guided the addition of
new destinations, new ship design concepts, new on–board/on–shore activities, new themes and new
cruise lengths to reflect the changing vacation patterns of today's market.13
The cruise industry's product delivers unparalleled customer satisfaction. Whether a

Cuuracao Essay
Preface
With the recent advances in technology our world has become one interlinked group of nations.
Curaçao, being a small part of our globe offers many opportunities for multinational investors. This
guide was prepared to better acquaint potential investors with the business climate in Curaçao. The
information contained in the following pages was comprised through the mutual efforts of many
people in vital sectors of the economy. Their effort in making this guide as concise as possible is
appreciated. The guide is not intended to be all encompassing, yet it serves as a good reference to
the Curaçao business environment. If further information should be required, please do not hesitate
to contact us. We are looking forward to the ... Show more content on Helpwriting.net ...
57
TELECOMMUNICATION.......................................................................................................................
58 TELECOMMUNICATIONS IN GENERAL
....................................................................................................... 59 E–COMMERCE
.............................................................................................................................................. 61
GENERAL INFORMATION
Economic Indicators Labor Utility Rates Procedures for Incorporation
1
Economic Indicators
Curaçao is located in the Caribbean Sea near the northern coast of Venezuela. Due to its
geographical location, Curaçao has been traditionally used as the commercial base between Latin
America, Europe and the United States. Curaçao is the largest of the five islands that form the
Netherlands Antilles. Through its ties with the Netherlands, Curaçao enjoys preferential treatment
with the European Union. The island is known for its excellent natural harbor and its political
stability.
2002
2003
2004
2005

1. Inflation rate 2. Total population 3. GDP at market prices, in million USD 4. Real GDP growth
rate 5. Gross National Income per capita, market prices in USD 6. Employed persons 7.
Unemployed persons 8. Unemployment rate 9. Foreign exchange reserves, in million USD 10.
Merchandise trade balance, in million USD 11. Merchandise

Cruises Of The Caribbe Who Does Not Benefit?
Cruises in the Caribbean: Who does not benefit? Cruise tourism, in todays society, has increasingly
become a more popular niche market with in the travel industry for over the past 4 decades world–
wide (Wild, G.P. (International) Ltd, 2004, p.15). Although it is a relatively old concept for tourists
to travel around the world to different destinations, destinations such as the Caribbean, Asia and the
Mediterranean is a relatively new trend including the luxury and innovative experience that is
currently provided on–board cruise liners (Pinnock, 2014). Within this essay, a critical analysis will
be discussed of who does not benefit from Cruises within and around the Caribbean, including local
citizens, domestic and on–board employees of ... Show more content on Helpwriting.net ...
Since the latter of the 1950's, the change of use of ships as a means of purely transporting
passengers, has given cruise ship companies the opportunity to exploit the Caribbean and promote it
as the most desired destination to visit (Wood, 2000). Royal Caribbean Cruise ltd was founded in
1969 and was the company that revamped the concept of using ships as passenger transportation and
created the widely known luxury cruise ship that caters to every passengers needs from multiple
restaurants to a fitness centre and cinemas. As cruise ships continuing to be built larger and more
luxurious, the introduction of post panamax ships, the growth of in passenger numbers will also
increase meaning the cost and benefits of cruising holidays may be greatly outweighed. Social,
environmental, economic and cultural impacts have to be taken into consideration (Wilkinson, 1999,
Hritz & Cecil, 2008).
An inequality of power distributed across the industry has created high concern about the
unsustainability of cruise tourism. With the extremely irresponsible distribution of power, costs and
benefits, the host nation and stakeholder will inevitably become detached therefore having a
detrimental effect on the industry (Pinnock, 2014). Wilkinson examines the Caribbean's resources
that will enable them to

Cafe Coffee Day
INTRODUCTION
Café Coffee Day is a chain of coffee shops in India having it 's head quarters in Chikkamagaluru,
Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is
commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in
Bangalore, and today has the largest cafe retail chain in India – with 650 cafes in 110 cities.
Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has
had much success riding, and to some extent creating, the cafe culture wave that swept across
metropolitan India following strong economic growth resulting in an increase in youth spending
power. It has even tied up with WorldSpace and Microsense to enable ... Show more content on
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Cafe Coffee day is the regular meeting place for 18 to 35 year olds, both male and female, who are
waited on by friendly and informed staff, and are offered the best made, hot or cold , in an
invigorating ambience.
They provide invigorating ambience and excellent customer service clubbed with excellent coffee to
their customers. Each cafe depending upon its size attracts between 400 to 800 customers daily.
The following are ABCTCL 6 divisions:
Exports – India 's largest coffee exporters. Currently export over 30000 tonnes of green coffee per
annum, i.e 15% of India 's coffee exports. They have also ventured into specialty coffee exports.
Coffee Day Fresh and Ground– Maior player in the roast & ground filter coffee segment. It provides
a unique assortment of blends at affordable prices. The coffee is freshly ground in front of the
customer and sold to him.
Cafe Coffee Day – It is a place where customers come and rejuvenate themselves. It is a meeting
place for the young and the young at heart. In the café Hot and Cold coffee as well as merchandise
are sold to the customers.
Coffee Day Vending – To serve the man on the move who though hurry does not have to
compromise on quality of coffe he drinks. Coffee Day has its vending machine placed in vendor
outlets in major cities.
Coffee Day Express – Bridges the need gap

Royal Caribbean Cruise Vision Statement
Royal Caribbean Cruise, one of the first company in the United States to use Global Reporting
Initiative(GRI) principles to report their sustainability initiatives (Fain, 2016). They regard protect
and preserve the environments and communities in which we operate as a commitment (Fain, 2016).
RCL uses state–of–the–art wastewater treatment systems to reduce wastewater for years. In order to
help the destinations in that region developing sustainability, RCL form a Sustainable Destinations
Alliance with NGO and governmental organizations. Besides, they also take employee's entitlement
into consideration.
1. CSR initiatives and action
–Environmental
RCL continues improve their operations by using new technologies and management system to
reduce ... Show more content on Helpwriting.net ...
Link to Mission and Visions
NCL's vision is created from a customer perspective which is "Be the cruise line of choice". And
their mission is: To provide a consistently superior cruise vacation by exceeding customer
expectations and embracing our passion for innovation that delivers freedom and value for our
guests, travel partners, team members and shareholders. It clearly indicates the shareholders and
team members in the mission. But through the CSR initiatives, it is rarely mentioned about team
members. And their initiatives in community can be seen as part of value to shareholders.
3. Reporting Method
As mentioned before, NCL does not announce a CSR report but only an Eco–Smart cruising
brochure. The NCL's environmental contribution rewards can be found in web news. Meanwhile,
some negative news will pop out.
Reference
Fain, R. D. (2016, Mar 23). Royal Caribbean and The Enviroment. Retrieved from Royal Caribbean:
http://www.royalcaribbean.com/ourCompany/environment/rcAndEnvironment.do
Sustainability Report. (2015, Jun 19). Retrieved from Royal Caribbean:
http://www.rclcorporate.com/environment/
Sheivachman, A. (2016, Feb 15). Sustainability is Still a Work in Progress for Cruise Lines.
Retrieved from Skift:

Essay on Royal Carribean Toxic Waste Dumping
Royal Carribean Toxic Waste Dumping
During the 1990's one of the most famous cruise ship companies, Royal Caribbean, was caught
illegally discharging toxic waste into oceans surrounding the United States and surrounding
countries, as well as international waters. According to Wald the waste included, but is not limited
to, oily water from the bilge of the ships, chemicals used for dry cleaning, and chemicals used to
develop film. These chemicals were mixed in with the gray water, used water that is safe to drain
into the ocean, and then flushed out with the gray water (1999). The Department of Justice pointed
out that in an attempt to cover their tracks, workers on these cruise ships kept false maintenance
logs, and had bypass pipes ... Show more content on Helpwriting.net ...
The United States Environmental Protection Agency gives a breakdown of the charges that Royal
Caribbean Faced in 1999. In Alaska they had four felony violations of the oil pollution act of 1990,
two felonies for giving false statements regarding information given to the coast guard, and a felony
violation of the clean water act. In Miami it was one felony charge for presenting false information
to the Coast Guard, one felony charge for storage of hazardous waste, and two felony charges for
violating the clean water act. In New York they faced two felony charges for presenting false
information to the Coast Guard, and two felony charges for violating the clean water act. In Las
Angeles they faced three felony charges for presenting false information to the Coast Guard. In the
Virgin Islands they faced a felony charge for violating the clean water act, and one felony charge for
presenting false information to the Coast guard. Finally in San Juan they were charges with one
felony of releasing false information to the Coast Guard. All of these fines totaled to $18 million that
Royal Caribbean had to pay, which is the most money a cruise ship company has ever paid to the
legal system (1999). Holst gives an apology given by Jack Williams, the Royal Caribbean

Case Assignment Royal Caribbean Essay
a. Describe Royal Caribbean's business. How important are international operations for the
company? At the end of the 1960's, Wilhelmsen and Stephan came up with the profitable idea that
the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean
Islands as a great alternative for a week or weekend getaway. After proposing this idea to
Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born. Forty five years and forty ships
later, based out of Miami Florida, Royal Caribbean is the second largest cruise line in the world,
behind frontrunner Carnival. RCCL operates its ships under the brand names Royal Caribbean
International, Celebrity Cruises, Pullmantur, Azamara Cruises, and Croisières ... Show more content
on Helpwriting.net ...
Quantum of the Seas will be deployed to Asia, currently considered the emerging market with the
highest potential for cruising revenue. The global cruise industry continues to be the fastest growing
travel sector in the world with strong consumer attention and substantial cruise line investment in a
diversity of mind–blowing ships that travel to the most exotic locations in the world and offer
exceptional vacation experiences. b. Discuss the main opportunities and risks faced by Royal
Caribbean due to its global nature. Some of the opportunities from global perspectives would be
vertical growth, such as constant improvement, close financial monitoring, reducing costs,
differentiating, or horizontal growth as territorial expansion, occupying new potential niches.
Product differentiation is one of the main strategies in order to face some of the risks; however,
Royal Caribbean, as well as, Carnival Corporation and Norwegian Cruises are the most visible
players in this industry. It is not easy to differentiate with their huge size, economies of scale. The
industry is very lucrative, has high profit margins; hence, the level of risk is extremely high as well.
Some of the risks Royal Caribbean face could be anything from tax laws and regulations, economic
issues, geo–political uncertainties, terrorist activities, armed conflicts, pirates, oil spills, and even
unavailability of air service and other conditions, like unusual weather, or more serious natural

The Environmental Factors Of Royal Caribbean Cruises Ltd
There are several environmental factors influencing this company. To describe these first will be
explained what environmental factors are. Environmental factors are things that influence a certain
industry. The environmental factors of Royal Caribbean Cruises Ltd will be explained by using the
PESTLE analysis.
Political, by looking at the political environment of the destination it is not that important. Of course
where they will stop in ports they need to know what the rules and laws are. Most of the time they
are just cruising the ocean. There is also a possibility that they need to have a visa for a certain
destination but not a long time visa because they will not stay long at the same place. (Page and
Connell, 2014
Economic, The economic influence is very important and powerful in the cruise industry. When
there are changes in income this can mean a lot of differences. When the income will increase there
is a possibility that more people will go cruising or do more cruises ... Show more content on
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In the beginning the cruises were booked by travel agents, nowadays most of the cruises are booked
online. This was a big change. This has as a consequence that some jobs are disappeared. Another
change is that they develop more and more machines that will make it more sustainable on the ships.
They already have some machine for the reduce of waste water. This machine can make sea water
into potable water. (Keuning, 2003) (Royal Caribbean Cruises Ltd)
Legal, there are several legal influences that is affecting the company. There will be explained two.
The first one is the employment law. This law states how the employees should be treated working
for Royal Caribbean Cruises Ltd regarding their wages and circumstances. Then there is the
consumer law. This law is there to protect the guest (consumers) against fraud. This law also shows
the rights of the guests. (Bush. T., July 14,

Royal Caribbean Cruise Line Marketing Analysis
Running Head: ROYAL CARIBBEAN CRUISE LINE 1
Queshaylon Pea
Texas Woman's University
ROYAL CARIBBEAN CRUISE LINE 2
Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they
have been changing the way the world cruises. They have steadily rolled out innovative ships since
the 1980s with our Sovereign class to today, with the introduction of the game–changing Quantum
class, the first of which sailed in the fall of 2014. In 1986, they created our first exclusive
destination, Labadee, on the north coast of Hispaniola. Just four years later in 1990, they developed
the private island paradise of CocoCay in the
Bahamas (royalcaribbean.com). It appears the Royal Caribbean Cruise Line has upheld it's cruise
line with class and prestige, and is always looking for ways to go above and beyond to satisfy the
needs and wants of all its current and future customers.
Product Market Analysis This cruise line offers endless dining options, casino action, shows, and
nightlife activities. It also offers a little bit of everything for everybody including families with teens
and small children. There are also celebrations that are aboard these amazing vessels, all types of
services are very accessible. This

Mutual Funds, Vanguard Paper
Vanguard Mutual Fund Evaluation
FIN/420
1/26/2014
The Vanguard Group The Vanguard Group offers an array of mutual funds, exchange–traded funds,
brokerage, and asset management. When choosing and comparing mutual funds, there are
characteristics that you need to first evaluate. This paper will review five different categories of
mutual funds that Vanguard Group offers its investors.
Actively Managed Common Stock Fund The Selected Value (ticker VASVX) is an actively managed
common stock fund with a 4 star Morningstar rating with a minimum investment of $3,000. This
fund does not have a front or rear load fee. The total annual fund operating expenses are 0.41%
which means that for every $100 you invest, $.41 goes to paying the ... Show more content on
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The funds asset allocation will become more conservative over time, meaning that the percentage of
assets allocated to stocks will decrease while the percentage of assets allocated to bonds and other
fixed income investments will increase. This investment is superb for long–term investors like
myself.
The fund inception occurred on October 27, 2003, and has been managed by Michael Buek since
2014. The fund inception date tells us that the mutual fund has been around for 23 years and the
fund manager for one year. This fund has been up for ten years and down for one year which tells us
that the new manager may have not been the correct choice.
International Fund Developed Markets Index Admiral Share (ticker VTMGX) is a Vanguard
International Fund with a 3 star Morningstar rating and a $3,000 minimum balance. This fund does
not have a front or rear load fee. The total annual fund operating expenses are 0.06% which means
that for every dollar that you invest, $.06 goes to paying the person who sold you the fund. The
expense ratio is also low at 0.09%. According to "Best Vanguard Index Funds 2014 (2009–2015),
"the index fund provides investors low–cost diversified exposure to developed foreign markets. The
fund invests in companies located in Europe, Asia, and Australia, which make up 75% of the non–
U.S. equity market" (para. 2). There are five primary industries that this fund encompasses.

Profile on Michael Lee Chin
Profile on local Entrepreneur – Michael Lee–Chin
Due Date: June 11, 2012
Profile on Michael Lee–Chin
Jamaica has, over the years, produced some very influential and successful entrepreneurs. As a
matter of fact, Jamaicans are known to excel in just about everything we do. In my opinion, the
epitome of Jamaican excellence in entrepreneurism is none other than Mr. Michael Lee– Chin.
Michael Lee–Chin, Chairman, Portland Holdings Inc is regarded as a visionary entrepreneur whose
philosophy of "doing well and doing good" as resulted in phenomenal and inspiring philanthropic
initiatives.
The eldest of nine children, Lee– Chin was born in rural Port Antonio, Jamaica in 1951. He came
from a biracial parentage; his mom was a Chinese ... Show more content on Helpwriting.net ...
Michael donates almost $4 million to Northern Caribbean University to build a world class nursing
school – the Hyacinth Chen School of Nursing in honour of his mother. The state of the art facility
accommodates 800 nursing students. In 2002, Portland's interests expanded internationally with the
acquisition of National Commercial Bank (NCB) Jamaica Ltd. and its subsidiaries. Since becoming
part of the Portland group, NCB profits have increased to approximately US$100 million from
US$6 million (Portland Holding Inc, 2007). NCB today stands as Jamaica's largest bank with 45
branches, 2,400 employees, and offices in the Caymans and the United Kingdom. NCB was
awarded the Latin Finance 2007 Bank of the Year Award (Portland Holding Inc, 2007).
In April 2006, Portland Holding Inc. acquired an 85% controlling stake in the United General
Insurance Company, the largest auto insurer in Jamaica, and renamed the firm Advantage General
Insurance Company (Portland Holding Inc, 2007). A controlling interest in CVM Communications
Group (consisting of radio and television stations and newspapers) was purchased at the same time.
In the tourism sector, Michael Lee–Chin has guided Portland Inc. through a number of acquisitions
in the Caribbean (Portland Holding Inc, 2007). Among them: the Trident Villas and Spa in Jamaica,
Reggae Beach and Blue Lagoon.
The first Portland acquisition in the health care industry sector was announced by Lee – Chin in July
2006, when Medical

Royal Caribbean Executive Summary
Carnival, Royal Caribbean, and Norwegian Cruise Lines are the three leading companies in the
cruise industry and are listed in descending order according to their positioning. Carnival is the
"largest leisure travel company" in the world and this is why they maintain the strongest position in
the cruise line industry with operations of around 101 ships among nine cruise brands across the
globe that offers contemporary, premium, and luxury cruise experiences (CCL Annual Report,
2016). Economies of scale are very important in the cruise industry and this is where Carnival
exceeds when compared to the competition. By operating the largest fleet in the industry, Carnival is
able to keep costs down on a per–passenger basis. The key to their ... Show more content on
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Their focus on cost efficiency while managing operating expenditures to ensure adequate cash and
liquidity is the cost leadership approach much like Carnival Cruise Lines. RCCL has consolidated its
marine operations into one single and global organization to gain competitive advantage through
economies of scale for its entire fleet. The differentiation approach by Royal Caribbean is their
commitment to building state–of–the–art ships, and to further enhance their technological
capabilities to service customer preferences and expectations in an innovative manner (Royal
Caribbean Annual Report, 2015). Royal Caribbean understands that innovation and technology play
a pivotal role in all of its operations, and that can create superior performance relative to its
competitors. They also believe that their state–of–the–art ships will deliver that competitive
advantage they are desiring with their differentiation approach. Royal Caribbean has done it again
for the third time with their introduction of the Harmony of the Seas, which can accommodate at
total capacity 6,780 passengers which allows them to keep the "world's largest cruise ship" crown in
the Royal family (Lipsey,

The Leisure-Cruise Industry Porter Paper
The Leisure–Cruise Industry
February 17, 2011
Business Management
Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several
challenges. Whereas supply continues to rise at double–digit levels, demand battles to keep speed.
Known the demands on communications and the jeopardy of an eroding on–shore practice, less port
are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the
community sector's inspection of manufacturing practices associated to the surroundings, duty,
safety, protection and work increases. Regardless of these confronts, numerous cruise lines report
record levels of productivity. This analysis will calculate the leisure–cruise ... Show more content on
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There are nine main cruise line, these include Ambassador International, Carnival Corporation,
Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal
Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of
these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their
popularity to their advantage by raising their prices at any given time. But on the other hand, all the
ships are comparable. All passage can anticipate the equivalent experience on board. In addition
Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into
development.
Threat of Substitute Products or Service: Medium
A substitute product is a product that appears to be different but can satisfy the same need as another
product (Wheelen and Hunger pg 112). Threat of substitute products or service is medium because
as I stated before all the cruises are similar in décor and prices. But the biggest threats are on land
resorts and hotel. Cruises have to maintain all the benefits that resorts have to entertaining all
members of the family. Cruise lines have become a great get away for everyone or any family for a
reasonable price. I feel that this is the reason cruise lines are so popular in this economy. As stated
from Cruise Line International Association cruise line has

Sammy Goldstein: 'So Far It's Wonderful'
Paris, Tennessee is a small town that holds proudly their Fish Fry, The Kentucky Lake, and Sam
Goldstein! Goldstein is still a beloved musical artist who made it on his own from a small city.
Sammy has the ability to perform through song lyrical, comedic, and instrumental which has
allowed him to travel all over the world. The musician Sammy Goldstein was a renowned artist that
has been taken many places through his work, is a famed cabaret artist, and earned many
accomplishments through his work. Sammy Goldstein was born and raised in Paris, Tennessee by
his parents Ernie and Jerri Goldstein. He was sent to take piano lessons with his siblings as children
and never truly got into it until his later years. In his earlier career he performed as a musical,
comedy actor during the summers with such pieces as "Fiddler On The Roof". By the age of twenty
he took off ... Show more content on Helpwriting.net ...
Being a cabaret performer consist of sitting in front of a dining audience over a nightclub. The
community for cabarets is bigger than expecting holding conventions each year, where Samuel won
an award for performing "So Far it's Wonderful" by Portia Nelson. These awards are called MAC
awards also known as Manhattan Association of Cabarets and Clubs dating back to "Sammy
Goldstein opened his show, "So Far It's Wonderful", with a song by Portia Nelson. "This Life", and
wonderful it was. Sammy has made a career being very much in demand as a singer/pianist playing
the best clubs and celebrity private parties all over the world. This time, he opted to be a stand–up
singer...with David Brunetti [on piano] augmented by Jered Egan on bass. The relationship between
the singer and the duo was just grand...a seamless musical partnership. Sammy is a charmer...with a
thousand watt smile. I could go hear him over and over again in this delightful show." An ecstatic
review by Jan

Exploring Corporate Strategy
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007
11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The
main text of this book includes 87 short illustrations and 15 case examples which have been chosen
to enlarge specific issues in the text and/or provide practical examples of how business and public
sector organisations are managing strategic issues. The case studies which follow allow the reader to
extend this linking of theory and practice further by analysing the strategic issues of specific
organisations in much greater depth – and often providing 'solutions' to some of the problems or
difficulties identified in the case. There ... Show more content on Helpwriting.net ...
Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI –
competitive forces in the travel industry. HiFi – how can small players survive changing markets?
Amazon (B) – latest developments in a successful dot.com. Formula One – developing the
capabilities for competitive success in a hi–tech industry. Manchester United – clash of expectations
in the football world. Salvation Army – strategic challenges for a global not–for–profit organisation
with a mission. Bayer MS –

The First World Problems Of The United States Citizen
Tangled earphones, possessing or not possessing the latest edition of the iPhone, cold leather seats in
your car, the amount of likes or followers on social media, or having absolutely no internet
connection. All of these are everyday complications that the average United States citizen complains
about. These so called "life or death" situations are often referred to as "first world problems". This
summer, I had the opportunity to experience a seven–day Western Caribbean cruise through Royal
Caribbean cruise line. While aboard the ship, our family made friends with a few of the waiters who
served us. Employees are from all around the world; Mexico, Croatia, Jamaica, even Madagascar.
Our dinner waiter, Mahendeo, was from Mauritius, Madagascar. Over the week, as we became more
comfortable with each other, my mom asked him some questions about his home and life. We
learned he had a wife and two sons back home, and he missed them dearly. My mom then proceeded
to ask him the question of why he works for the cruise line. "I work here to provide my family with
a better life than I could give them back home." "Do you get to see them often?" "We sign contracts
for six to eight months and we stay and work on the ship until that time. We can also sign multiple
contracts so we can stay on the ship even longer. I don't get to see them until then, but I do call them
every night." "That must be so hard. If you worked in your country, how much money would you
make?" "About two to

New-Fangled League: Cruise, Medical, Film, Wedding and...
New–fangled league: Cruise, Medical, Film, Wedding and Spiritual tourism
Shivgit Dhaliwal
1.Abstract
Tourism is an age old activity associated with civilized nations. Thus, tourism literature too has a
long history. This paper critically exam the positioning of a New–fangled league of tourism products
in India. The creation of New– fangled tourism products like medical tourism, spiritual tourism,
religious circuits, wedding tourism, cruise tourism, caravan tourism and film tourism has served to
widen the net of this sector. Inbound tourism is booming and the country is going all out to lure
more travelers from around the world. Contrary to perceptions across the world that tourism in India
is still ... Show more content on Helpwriting.net ...
Foreign tourist arrivals in the country have increased substantially during the past decade motivated
by both, business and leisure needs and are further expected to grow at a compound annual growth
rate (CAGR) of around 8 per cent during 2010–2014. Visitor exports are a key component of the
direct contribution of the sector.. By 2021, international tourist arrivals are forecast to total
11,149,000, an increase of 6.1 per cent pa generating expenditure of INR 1,344.7 billion (US$ 30.3
billion). The country has received 3.3 million foreign tourists during the period January to June
2013.
2.2 Brief:
New–fangled league of tourism refers to how a specific tourism product can be tailored to meet the
needs of a particular audience/market segment. Locations with specific products are able to establish
and position themselves, as separate niche destinations. Purely through image creation, which helps
destinations to differentiate their tourism products and compete in an increasingly competitive and
cluttered tourism environment. Theoretical literature has paid little attention to the role and
positioning of New– fangled league of tourism products.
"Future tourism success for most destinations is closely tied to NOT being labeled as 'too touristy'...
unless a place's appeal is actually derived from its deliberate reputation for 'excess' (e.g. Las Vegas,
Cancun, theme parks). This is the real message from many travelers'

Swot Analysis
ROYAL CARIBBEAN CRUISES
SWOT Analysis
SWOT ANALYSIS
RCC is the second largest global operator of cruise ships and holds a market share of about 35% in
the oligopolistic North American cruise market. The company may face a considerable decline in its
earnings due to increasing fuel prices.
Strengths
Dominant business position Strong brand recognition Consistent increase in revenues
Weaknesses
Increasing expenses Low efficiency Inadequate presence in high growth European market
Opportunities
Favorable demographic trends Marketing alliances Improved cruise passenger traffic
Threats
Weather conditions Severe competition High fuel prices
Strengths
Dominant business position RCC is the second largest global operator of ... Show more content on
Helpwriting.net ...
Demographic trends favor the company's growth in the coming years. Marketing alliances As the
cruise ship industry continues to grow, there are increasing demands on cruise lines to provide more
varied onboard services and visit more exotic harbors. Remodeled interiors and increased deck
space are also required to keep ships competitive. The company has several brand partnerships that
enhance the quality of its onboard services in terms of attracting customers. These brands include
Johnny Rockets, Ben & Jerry's ice cream, Seattle's Best Coffee and Cova Cafe Milano. There is an
immense potential for the company to grow its revenues from onboard services through such
marketing alliances. Improved cruise passenger traffic There has been a recovery in passenger traffic
on cruise lines since 2003. Cruise lines carried 2.3 million passengers on North American cruises in
the first quarter of 2004, reflecting a 13.6% increase compared to the same period in 2003. Increased
consumer spending due to the economic recovery in the US is the main reason for improved traffic
on cruise ships. The company is well poised to benefit from these favorable trends.

Threats
Weather conditions The company operates in an industry which inherits risk of unfavorable weather
conditions. For instance, Florida experienced four major hurricanes in 2004 successively. Such
unfavorable events could force the company to delay or change its schedules

Case Study : Caribbean Cruises, And My Life
The focus of my I–Search paper is Caribbean cruises, and I chose to write my paper on this topic
because of some very exhilarating news my mom told me on a Saturday at around midday. I walked
upstairs to find my mom sitting at our dining room table with a pile of money next to her as she was
filling out a chart. With a confused look on my face, I asked her what she was doing. She replied,
"I'm creating a plan so it will be easier for us to save money for a much–needed vacation." Still
puzzled, I asked, "What vacation are we taking?" With a great deal of excitement, she replied, "A
Caribbean cruise!" Her enthusiasm transported to me as my mind began to fill with ideas of
everything I would get to do on a cruise and what to expect. But then I came to the realization that I
had no idea what to anticipate. I have never been on a cruise before and had no idea what it was like,
so I decided that it would be beneficial to research the getaway vacation we are preparing to take
next April.
What I Know Caribbean cruises are a great way to have a week long break from the real world. My
mom and dad went on one a few years ago, and they had the time of their lives. I know that certain
times of the year are better to travel, financially and temperately, and that a number of different
cruise lines have an exceptional list of activities for the travelers to enjoy. I also know that cruise
lines hold diverse cruises for kids, families, newlyweds, or the elderly. What I Want to Find

Celebrity Cruises
Use this quick checklist as a reminder to bring a little more structure and serenity to your travel
plans: Confirm your flight or transit reservations and/or accommodations to help avoid any surprises
along the way. Check your health and auto insurance for coverage at destination and adjust as
necessary. For foreign travel: ––Check the Consular Information Program for the applicable country
at travel.state.gov. ––Update your vaccinations ––Acquire any appropriate electrical adapter(s). ––
Ensure your driver's license is valid if driving or renting a car. Carry an adequate supply and a little
extra of any medication; make sure you can identify it if asked. Bring your inhaler if you have
asthma, or for other conditions, any essential ... Show more content on Helpwriting.net ...
From the quality of their food to their shows, clubs, and amenities, there is so much that Celebrity
has to offer. The selling features of Celebrity Cruises are their staff, food, and destinations. The
Celebrity staff is very entertaining and engaging. Just walking the ship, the staff will have friendly
conversations with you and make sure needs are met. There is a variety of food available around the
clock. You can get anything from a hamburger to escargot and select food is made to order.
Celebrity offers cruises all year round. Destinations range anywhere from: Bermuda to the Eastern
Caribbean to Alaska and Europe. These are just a few of the gorgeous destinations that Celebrity
Cruises travel to. The entertainment on Celebrity Cruises is spectacular! My favorite performances
while being on board were the comedy shows, ice sculpture shows, as well as their own rendition of
Broadway performances. From the very first step on the cruise until your departure, there are an
endless amount of activities. Whether you enjoy hanging out at the pool, participating in games, or
dancing, there is always something to do. I have traveled to the Eastern Caribbean, Bermuda, and
the Western Caribbean on Celebrity Cruises with my family since I was 12 years old. I have also
traveled Norwegian in Hawaii as well as to Bermuda on Royal Caribbean, and overall I would rate
Celebrity the best! Celebrity offers a list of excursions for each destination. My favorite excursion
was swimming with the sting rays in the Cayman Islands. Another great excursion offered was
climbing the Dunn's River Falls in Jamaica. For the price of this cruise line, it offers the most value
for your

Royal Caribbean Financial Analysis
I chose Royal Caribbean (RCL) a cruise company that owns various other brands. Their finical
report can be found at http://www.rclcorporate.com/content/uploads/RCL–2015–Annual–Rreport–
WEB.pdf Based on my knowledge of RCL and it's business model for the leisure travel or cruise
vacation industry I would say the most significant ratio to keep a watchful eye on would be
profitability ratios, "which give an idea of how profitably the firm is operating and utilizing its
assets" (Brigham). This ratio can also be used to compare competitors such as Carnival Cruise Lines
(CCL) who is the world's largest leisure travel company and RCL biggest competition. Because the
size of these companies, RCL which has "more than 66,000 employees from 124 nationalities" ...
Show more content on Helpwriting.net ...
And is more efficient in the manufacturing and distribution processes. However a recent article
stated the RCL's, "Net income rose 26 percent to $261.1 million, or $1.21 per share, in the quarter
ended Dec. 31, from a year earlier" (Ganapavaram) Which was more than predicted and a good sign
for the company. Another important ratio to look at is the Return on Equity (ROE), which measures
how profitable a company is by showing how much profit a company has earned with money its
shareholders have invested. From the finical statements listed above within the past twelve months
RCL's ROE was 14.42% which is up from in 2015 when it was 8.15% then comparing CCL's TTM
at 10.33% to their 2015 ROE at 7.31% While looking at this on paper one could be confused as to
how CCL is the top cruise line, which stresses how analysts cannot look at ROE alone. ROE is a
great indicator of how effectively shareholders support is performing but it is still important to look
at the larger picture. With RCL's increased performance I am eager to watch their performance
throughout this year to see if they can surpass CCL and earn the top

Tablets Are Not Only Being Accessed For Personal?
The process for how businesses promote their brands, entertain their customers, communicate with
their employees and complete business transactions has transformed through the years as technology
has improved. Tablets are not only being accessed for personal use now, but they can also play an
important role in the way a business is run, welcomes their customers, entertains their guests, and
accounts for customers. Tablets can be found being used as interactive menus in restaurants and
bars, concierge services, photo booths, concerts and sporting events, digital signage in grocery stores
and clothing retailers and specialized point–of–sales. In some restaurants the consumer can find
tablets sitting at every table, allowing the customers to ... Show more content on Helpwriting.net ...
The healthcare industry is one example of the integration of tablets, they are being used by
associates to schedule and confirm appointments, look at patient care information, and view
diagnostic images, medical references and E–prescribing. In addition to the healthcare industry the
legal industry has implemented the use of tablets to be able to access documents as well as
depositions wherever and whenever they are needed. Other industries that are quickly introducing
tablets to their businesses include pharmaceuticals for e–detailing, a floor sales tool for retailing, and
presentations, forms, decision tools, reference, video conferencing and configuring price quotes for
field sales and service. Marketers are combining tablets for the use of Tradeshows, creative reviews,
digital signage, and interactive brochures with business operations. How Tablets affect Business A
business advantage of tablets and smartphones is that these items allow businesses to communicate
with business partners and clients from anywhere. One of the major business appeals of tablets is
that the electronic can offer businesses the power to do more by combining flexibility, convenience,
ease of use and security in perfectly portable packages. Tablet computers are powerful business tools
that can deliver a significant productivity boost for business because tablets can integrate with your
business's other systems,

World Wildlife Fund : A Charity For A Better World And A...
World Wildlife Fund: A Charity for a Better World and a Brighter Future!
The Earth is home to billions of varying life forms. Sadly, several of the Earth 's necessary resources
and wildlife species are slowly decreasing in number. Many popular species, for example, tigers,
elephants, and sea turtles are considered endangered. It is important that action is taken in order to
save the Earth. Many organizations and people are attempting to address the problem by donating
money and raising awareness of the Earth 's state. A well–known organization working to aid in
saving the Earth's resources and wildlife is the World Wildlife Fund. While it may appear as though
the World Wildlife Fund forces people and companies to "go green," the charity ... Show more
When a species goes extinct, people lose necessary goods that make life possible. Without a various
range of life, nature will become imbalanced. The World Wildlife Fund has been successful in
recovering several species populations. In turn, aiding in the protection of wealthy biodiverse
ecosystems while ensuring people benefit from nature. The organization also works to conserve the
world's forests in order to maintain nature's variety. Deforestation negatively impacts people and
nature alike. Forests provide a variety of resources for all forms of life. 8 out of 10 land–living
animals and about 300 million humans reside in forests. Not only are forests important to people and
animals, but forest trees are necessary for Earth's well being too. Forests are able to hold over 210
gigatons of CO2 (this is 7x the amount produced each year by human activities) ("WWF"). With this
in mind, WWF wishes to reverse the degradation of the environment by rethinking how people
make and use energy, food, water, and protect the Earth ("World Wildlife Fund," Charity). So,
people can become better prepared for a changing world. For the past years, climate change has
impacted wildlife, frontline communities, people's security, the economy, water/oceans, and the
Arctic. WWF believes that taking action to lower the human population's carbon footprint can help
slow down climate change. Another source WWF protects is the Earth's oceans to keep nature
healthy. On Earth, the most

The Cruise And Royal Caribbean Cruise
Ever wanted to get away from your boring, and lifeless routine of waking up early, getting dressed,
and going to work, then coming home to sleep just to do it all over again the next day? Do you ever
catch yourself saying, "I need a vacation or a break?" Ever considered going on a Cruise Ship to the
Bahamas or Europe or even Canada for a few days? With 24 hour food service; daycares for various
ages; around the clock entertainment; numerous pools and jacuzzis; gyms and spas; back to back
parties, bars and lounges; how can anyone not forget their troubles and enjoy their life for that
moment being on a luxurious cruise ship?
The Cruise Ship Industry started in the early 1970s with their oldest cruise line, Norwegian, since
then this ... Show more content on Helpwriting.net ...
This market has generated so much employment from food services jobs, to house keepers, to
bartenders and DJs.
What generates profits? (Cruise Talk Central):
Norwegian Cruise Line, Royal Caribbean International, and Carnival Cruise Line all have high
occupancy levels. Norwegian has slightly higher number than the other two.
Prices starting as low at $50 per person per night for an inside cabin, $62 per night for an ocean
view, and in the low $100's for a balcony cabin
That price includes nightly theatrical shows, all your meals in the main dining room and buffet, most
often 24 hour room service, lectures, ship board nightclub admission, use of pool and some spa
facilities, your accommodations, and sea transportation from port to port
The best part about going on a Cruise Ship is its affordability. Not only is Carnival Cruise prices
appeal to younger people in their twenties but it also travels to almost every part of the world
including 20 North American, the Caribbean, Bahamas, Mexican Riviera, Alaska, Canada, Hawaii,
Panama Canal, Bermuda, Mediterranean, South America, Tahiti, The Fiji Islands, New Zealand,
Norway, the Baltic and the British Isles for a decent price.
For anyone, going on a cruise ship is a

Strengths And Weaknesses Of Carnival Corporation
Carnival Corporation & PLC
Internal Assessment
Alyssia Ashley Olarte
School of Travel
University of Hawaii at Manoa
TIM 350
November 17, 2017 Key Internal Forces
Carnival Corporation & plc is a global contender with the title of the world's largest cruise and
leisure travel company. The goal of this assessment is to analyze the strengths and weaknesses with
the financial ratio analysis of the company along with conducting an internal factor evaluation
matrix to view the status of the company in comparison with their top competitor, Royal Caribbean
Cruises Ltd.
Top strengths that Carnival Corporation & plc has to their advantage would be their strong brand
and major control of the market share. Containing a strong brand portfolio with a total of 10 well–
known brands operating about 102 ships. Such brands include Carnival Cruise Lines, Holland
America Line, Princess Cruises and Seabourn in North America; AIDA Cruises, Costa Cruises,
Cunard, Ibero Cruises, P&O Cruises (Australia) and P&O Cruises (UK) under the Europe, Austrailia
& Asia segments. Along with Holland America Princess Alaska Tour and the Canadian Yukon
(Olarte, 2017). The company is also the largest cruise company in the world in terms of cruise
passengers with a market share of about 47% followed by Royal Caribbean Cruises Ltd with a
market share of 23% (Cederholm, 2015).
Example of weaknesses that Carnival Corporation & plc has is their safety record. In early 2012, the
Costa Concordia struck off the coast of Isola del Giglio, Italy. In 2013, Carnival Cruise Line's
Triumph reported a fire, which left the ship adrift in the Gulf of Mexico (Carnival Corporation & plc
SWOT Analysis, 2016). Among the other cruises, Carnival Cruise Lines have notably been the
worse. In 2009, the Center for Disease Control tracked all major outbreaks, about 56% on Carnival
cruise lines compared to a 48% average market share from 2009–2011. The company is also
accounted for worse safety record for persons lost at sea. Since 2000, about 179 disappearances
happened with Carnival Cruise Line alone (Levin , B., Jones, J., & Slade, T., 2012).
Strengths:

1. Carnival Corporation & plc has more revenue per employee ratio than Royal Caribbean Cruises
Ltd. In

Ratio analysis for TUI Travel
Contents
9. APPENDIX A........................................................................................................................23
10. APPENDIX B......................................................................................................................26
1. INTRODUCTION
Ratios are invaluable profit tools in financial analysis that can provide information on valuing a
company. In this report, I am going to focus on the financial statement of the travel and tour operator
company 'TUI TRAVEL PLC'. I will start with the background of the company and I will move on
to measuring the financial performance of the company through a competitive analysis of the
company's financial statement for the financial years 2011, 2012 and the evaluation of some key
ratios. When calculating and interpreting the ratios, it is noteworthy to understand the ... Show more
The gross profit margin appears to be more stable compared to the sales value and volumes that
usually show mobility. However, a small change in gross profit margin indicates a substantial
change in overall profits.
The company shows increase in profits for the year 2012, when it is estimated at 10.43%. The Gross
Profit for the year 2011 was 9.09%, which is considerably lower than the average 11.85 %. The
Gross Profit Margin ratio is regarded as 'a test of the

The Boeing Company 2007 Annual Report
This Page Intentionally Left Blank
The Boeing Company 2007 Annual Report
Leading the Way
Vision 2016: People working together as a global enterprise for aerospace leadership
The Boeing Company
Boeing is the world's leading aerospace company and the largest manufacturer of commercial
jetliners and military aircraft combined, providing products and tailored services to airlines and U.S.
and allied armed forces around the world. Our capabilities include rotorcraft, electronic and defense
systems, missiles, satellites, launch systems and advanced
information and communication systems. Our reach extends to customers in more than 90 countries
around the world, and we are a leading U.S. exporter in terms of sales. With corporate ... Show more
On that foundation, we are pursuing one big, overarching goal. We aim to be the world's strongest,
best and best–integrated aerospace company – for today and tomorrow. Measured against that goal,
2007 stands out as a year of significant – and accelerating – progress. We achieved record financial
performance, which reflects the potent combination of good top–line growth and strong gains in
productivity. Total revenues rose to an all–time high of $66.4 billion. For the first time ever, both of
our core businesses – Boeing Commercial Airplanes and Boeing Integrated Defense Systems –
simultaneously achieved double–digit operating margins. Gains in productivity and performance in
existing programs contributed significantly to earnings and helped offset additional investment in
key growth programs. Our cash flow went from strong to even stronger – increasing from $7.5
billion in 2006 to $9.6 billion in 2007.
We also had our best year ever in capturing new business and adding to a backlog that now totals
almost one third of a trillion dollars – or just about five times our total revenues in 2007. Boeing
Commercial Airplanes had spectacular success in landing 1,423 airplane orders during 2007,
reaching more than 1,000 orders for an unprecedented

Royal Caribbean Cruise Lines Essay

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